Should You Use TikTok to Promote Your Knowledge-Based Business?!

Reading time: 6 minutes

The social media platform TikTok was established as a space for creative people. Nevertheless, now you can also see accounts of famous brands here. They are already engaging millions of users!

But Is it Worth Using This Platform to Promote Your Educational Business?

  • TikTok has more than 800 million active users around the world.
  • They spend on average about 500 minutes a month on the platform.
  • At the same time, one TikTok video attracts more interaction than Instagram and Facebook.

Particular attention should be given to the social media algorithm. Through this, many people have become famous without a huge fan base. Its main feature is a ranking system. That is why everyone has a chance to find a place in recommendations (feed). If 20 or 100 people enjoy watching the video, the algorithm will notice this and start showing it to tens of thousands of users (or even hundreds of thousands). As a result, it would give more views, likes, and comments. And some viewers will likely become satisfied customers.

Therefore, it is not necessary to maintain accounts on all social networks to become a successful entrepreneur. Having a TikTok account and using all its benefits for creativity and experimentation will be enough. After all, the quality of content is always more important than quantity!

Interesting? Let's talk about ways to promote your brand through TikTok and get a stream of new customers in the educational business.

Show Off Your Skills

TikTok is primarily known as a place for creative people. So, many artists, singers, cooks vividly demonstrate their skills on this social network. Naturally, the audience responds with thousands of likes and comments. Nevertheless, you also can advertise the educational sphere here.

How to show your expertise and prove the uniqueness of knowledge through TikTok? Here are three proven ways:

  • Record videos with life hacks and fascinating facts about your industry;
  • Show the learning process on video. Remember that 15 or 60 seconds to record the video is your finest hour!
  • Create awesome time-lapse videos to promote your online course.

At the same time, it is not necessary to have a tripod, special lighting, and other devices to shoot a video. Your smartphone and anything that can hold it while recording will be enough. Cool, isn't it?

How to show your expertise and prove the uniqueness of knowledge through TikTok? You can definitely advertise the educational sphere here. Let's talk about ways to promote your brand through TikTok and get a flow of new customers in the educational business.

For instance, the Tiktok user TANIXA records fascinating videos about the English language on her phone. And she easily reached more than 1 million likes on her account.

Give Advice on Lifestyle and Business

You can share the steps to create online courses successfully or show the top of your favorite programs to prepare for classes. It also will be a good idea to talk about options to attract new customers. The main idea here is the unique content.

Want to add some humor to your story? No problem! The audience will be happy to watch such videos. For example, Maria Batkhan (@englishmaria) creates funny videos, thereby explaining colloquial vocabulary. Viewers love this, according to almost 222 thousand subscribers and 1.2 million likes on her account.

Get Connected with Your Audience

As mentioned, viewers can come to your online school and take courses on anything. So feel free to communicate directly with them. We don’t discuss this aspect without reason. After all, one of the main ways to succeed in social networks is an authentic connection with the audience. It doesn't matter what platform you use for this.

Here's how you can communicate with the viewers:

  • Share personal stories and experiences. Let your audience respond and ask questions of interest, and you can answer them.
  • Show your personality. Future students will be able to understand who their mentor is and what he can teach.
  • Record Q&A videos. Look through the comments, and choose the most interesting questions to realize this. This format is favored in many niches, including educational.

All this not only draws attention to the online school but also promotes creators as true maestros. And the teacher Yevgeny Kurchanov knows this very well. He constantly goes through the comments and uses them for creating new videos. It resulted in 5.7 million subscribers and 163.2 million likes. An excellent performance, right?

So, let's summarize!

TikTok has a lot to offer. You just need to be sincere, show your skills and constantly keep in touch with the audience. No other social network can offer such an easy way to get leads for their online courses. That is why we advise you to create a TikTok account.

Was it fascinating to know more about this social media? Share your point of view in the comments. And see you in the next articles!