Email marketing is a great way to stay in close touch with your customers, grow your conversion rate, and increase ROI, but it can be tricky to do it well. This article will look at practical email marketing tips that are easy to implement. So, without further undo, let's get started.
Email Marketing Tips for Small Businesses — Key Strategies and Best Practices
So, if you have long been looking for practice-proven email marketing tips for small businesses, here they are. You are welcome to implement them step-by-step and take your email marketing campaigns to the next level.
Email marketing tip #1 — Personalize your letters
Personalization has been a buzzword in the world of digital marketing for several years already. In 2023, users expect an even deeper personalized experience, regardless of the communication channel. That's why the first and ever-green small business email marketing tip is to personalize your letters as profoundly as possible, sharing only those offers and content they are interested in.
Email marketing tip #2 — Optimize your letters for mobile
Optimizing your letters for mobile devices is one of the most effective email marketing tips. According to a recent study, 62% of users open email letters from their mobile device, but most importantly, they're not reading them as they do on a computer.
You have less space to work with on the phone, so you'll need to ensure your content is short and to the point. As for visuals, make sure the images aren't heavy so that they download quickly. Plus, all the links and buttons work well so that the users can instantly jump to your website to discover more about your offer or make an order.
Email marketing tip #3 — Be creative with subject lines (but test them nevertheless)
Your subject line is the most decisive factor directly influencing the open rate. Some business owners think that creating an eye-catching subject line is all about being creative, which can be true. But it's also a lot about testing and tweaking what works best for your audience.
So, consider another small business email marketing tip - take your time and create several headlines for each type of letter you send to your subscribers, segment the subscribers into groups, and test different headers. Anyway, follow the rule of thumb - your email newsletter header should be short, eye-catching, and point to the value you will deliver in the letter.
Email marketing tip #4 — Focus on deliverability
Deliverability is the most important part of email marketing. If your emails aren't delivered, it doesn't matter how deeply you have personalized the content inside and how great your offer is. So, the following email marketing tip for small businesses you should always keep in mind is that deliverability should always come first. So, here is how to keep the deliverability rate high.
- Create non-spammy headers.Avoid such words as "free," "money-back," "cash," "price," and so on.
- Make sure you have the "Unsubscribe" bottom.If someone doesn't want to receive emails from your company, they'll need a way of unsubscribing from them easily.
- Keep your sending list clean.It means you have to check your subscriber base with the help of an email validator and remove invalid email addresses from the list.
- Warm up your email address,especially if you will send cold emails. As an option, you can use Lemlist to start sending your letters in small bunches and increase their number gradually.
Email marketing tip #5 — Try AMP emails (or at least add some interactivity)
AMP emails are email letters from a new generation. What's special about them? The trick is that AMP emails are the most interactive letters to date since they allow users to fill in survey forms, place orders, and schedule appointments without the need to leave their inboxes.
Consider getting started with them but if you aren't ready yet, keep in mind one of the most effective email marketing tips — try to add as much interactivity as possible to your letters (but don't overdo it). For example, funny gifs, memes, and entertaining videos (when shared appropriately) are still effective for customer relationship development and staying in touch with your subscribers.
Email marketing tip #6 — Use email marketing automation tools
Email marketing automation platform provides the most important tools for both large and small businesses, and you miss a lot if you still aren't using such a solution. An email marketing automation tool allows you to create personalized email campaigns tailored to different user scenarios. For example, if a customer abandoned a shopping cart, you can retain them by sending a dedicated email with a personalized discount, encouraging them to finalize the transaction.
Email marketing automation tools like KWIGA allow you to set up different kinds of automated emails so that they can be sent out at the right time without any work on your part — which means more time for creating great content and less time worrying about user segment settings and sending time.
It allows you to create automated, personalized email campaigns to help you reach your customers where and when they need it most.
Follow Effective Email Marketing Tips with KWIGA
So, the list of email marketing tips for small businesses can go on. Email marketing technologies don't stand still — while the users' expectations towards the content they would like to receive from brands also grow. That's why choosing the right tool for email marketing is so important. The more tasks it facilitates, the more attention you can pay to the quality of your marketing content and your products or services.
KWIGA email marketing automation platform is here to reinvent how your business deals with marketing newsletters. With our app, you can build automated email sequences, segment your subscribers, customize the content accordingly, and measure your results in a single place.
Get started with KWIGA today!