Automations (chatbots): how to use messengers in automations

You can use messengers connected to KWIGA not only for one-on-one conversations and bulk messages, but also to automate communication with bot scenarios.

Chatbot scenarios let you automatically send messages, respond to user actions, provide relevant information, and guide subscribers through different stages of their journey with your products.

For example, you can automate welcome messages for new subscribers, webinar links, event reminders, support for course members, and follow-up communication after a purchase.

How messengers work in bot scenarios

To automate conversations, use a connected bot and scenario blocks for sending messages and interacting with users.

In the scenario builder, you can combine different elements: messages, user responses, conditions, branches, delays, and other actions.

This lets you build more than a sequence of messages: you can create a conversation flow that adapts to each subscriber's behavior.

Examples of use

1. Welcoming new subscribers

When a user starts interacting with the bot, you can automatically send a welcome message and introduce your school, products, or what the bot can do.

For example, after subscribing, a user receives a welcome message, a brief course overview, and a button linking to the course program.

2. Webinar registration and reminders

Use bot scenarios to guide webinar members through the event:

• send a registration confirmation;

• share the date and time;

• send a reminder before it starts;

• share the link to join;

• send the recording or additional materials after the webinar.

This lets you communicate with members automatically instead of sending every message manually.

3. Supporting customers after purchase

After a customer buys a product, you can start a bot scenario that automatically welcomes them, shares useful information, and helps them get started with the course.

For example, the customer receives a thank-you message, instructions for accessing the course, and a link to the learning platform.

4. Automatic answers to questions

Use conditions and branches to create a bot that responds to users' answers.

For example, the bot asks users to choose a topic: "Courses", "Payment", or "Technical support". Based on their choice, users receive relevant information or move to the next step in the bot scenario.

5. Follow-up messages

Use delays to schedule messages to be sent a set time after the previous interaction.

For example, if a user is interested in a course but hasn't bought it yet, the bot scenario can send more information about the program or a reminder that they can enroll later.

6. Delivering materials with a code word

Use code words to automatically deliver free materials, bonuses, checklists, instructions, or special offers.

For example, in an Instagram post or Story, ask subscribers to send the bot the code word "GUIDE" to get free material.

How it works:

1. In a post, Story, or ad, ask users to send a specific code word to the bot in a direct message.

2. Set up a bot scenario that responds when it receives the word.

3. When the bot receives the code word, it automatically sends the requested material or a link to it.

4. If needed, the bot scenario can continue the conversation by suggesting a course, offering a consultation, or introducing other products.

Examples of code words:

• "GUIDE" – get a free guide.

• "CHECKLIST" – get a checklist.

• "BONUS" – get additional material.

• "COURSE" – get information about the course program.

This approach helps automate content delivery, encourage users to interact with the bot, and turn interested subscribers into potential customers.

How to combine automations with other KWIGA features

You can use messengers alongside other platform tools to build a unified system for communicating with customers.

For example:

• CRM – to manage contacts and customer information.

• Products – to automate communication with buyers and course members.

• Webinars – to keep registered members informed before and after the event.

• Bulk messages – to send messages to many subscribers at once.

• Conversations – to continue one-on-one conversations with users after automated messages.

Automations handle routine communication steps, while managers can join conversations when a user needs a personal response or help.

Tips for building automations

• Plan the message sequence and what you want users to do at each step.

• Use conditions and branches to tailor communication to subscribers' responses and actions.

• Add delays so messages arrive at the right time rather than all at once.

• Test the automation before launching it to make sure all messages and transitions work correctly.

Important: An automation handles communication through a connected bot, but it doesn't replace personal conversations. If a user needs individual advice, a manager can continue the conversation in "Conversations".