Email marketing is a full-fledged channel for educators to interact with their students. Any business type needs to set up email campaigns to spread the word about new services or just send out transactional emails related to orders and purchases. You would need to understand the needs and interests of your target audience in order to generate more useful content. Therefore, it is crucial to compose a more appropriate series of newsletters for the target audience to foster engagement.
Kwiga email marketing platform offers various tools that will create and launch email campaigns that serve different purposes. Moreover, you can easily create the first sequence of letters and tell the audience about new activities.
The invoice is issued in the end of the billing months and you can track your expenses every day to avoid any surprise on that side. We do not implement price plans that might limit your opportunities or even the ability to access useful and convenient functionality that will make your work easier. Moreover, you will enjoy other features such as segment campaigns, automation, email editor, reports, and CRM. Right from the start, you will not experience any compromises. Apart from that, you will only pay for packages that start from an amount of $1 per 1000 emails in a month in addition to other options.
You can also launch your first newsletter campaign using bonus money on your account, so no payment is required!
How to increase the number of subscriptions?
You will need to use some tricks that should help improve the level of user engagement:
From that point, you will identify the type of content that should be integrated into the emails. Kwiga tends to offer email templates that will create these types of emails:
Each of these different types of email marketing will help you enhance the level of engagement among your subscribers. However, you should also create a content plan, select interesting topics and schedule the periodical publication of new letters. Our email marketing automation platform will provide you with all the necessary tools to sharpen your skills.
The layout editing menu has a simple interface that is similar to a typical website builder. As such, you should choose a letter template for the marketing emails from the list and change it to your own preferences. You can incorporate new blocks, swap them, as well as choose different headers and footers of letters
More importantly, we should understand the key components of a letter template:
Even after the text was written and the layout was created through the letter constructor, there is still another equally important issue
How to properly set up an email campaign through an email marketing platform so that a client opens an email?
You will need to choose the right name, sender address, subject line, and subtitle. It is essential to note that these parameters of email marketing will determine whether the students can open the letter or not. Here are three tips:
Before you send the sequence of emails, it is worth checking how the email campaign looks in the mailbox. To do this, send a test email to yourself and open it in different mail programs and browsers on desktops and mobile devices. This approach will ensure that the information is displayed correctly. In the Gmail client, at times, one might encounter concerns with the display of background images and Outlook can hide some of the images.
Kwiga automated email marketing platform composes the HTML letter template in a way that eliminates any errors. However, if you have changed the code, then it is essential to initiate a final check before starting the distribution.
How to properly unsubscribe from marketing emails?
This approach allows you to test the process of sending emails to personal addresses. You should send emails to yourself, open your mailbox and check if there is anything new in your Spam folder. Besides, you should keep in mind that email clients pay attention to user behavior. So, Gmail automatically sends an email to spam, if an earlier email from this address was marked as spam by the user.
For the same reason, you should not collect an email database on the Internet or buy a ready-made one. Instead, in order to compose mailing lists through an automated email marketing platform, you will have to create legitimate email addresses.
There are also technical factors that will contribute to emails getting into the Spam folder. So, for a letter to get into the “Inbox”, you need a positive mailing history. If email marketing activity from your domain has already been flagged as spam by users, they are more likely to end up in spam again.
Therefore, email marketing activities for businesses must be targeted in order to earn a reputation as a “good” domain. You will need to take a small sample of emails and follow the reaction of those who received letters. In fact, it is much easier to prove to the email algorithm that you are not spamming than it is to get the people who mark the mail as spam to be interested in the email marketing platform.
In addition, you need to watch the interaction. For instance, subscribers can open them, click on embedded links, forward emails to other people, or unsubscribe altogether. As such, tracking the dynamics of engagement through emailing service will clearly show interest in your content.
So, during the analysis, you need to divide customers into separate categories, which are based on factors such as the degree of activity, location, time of the last purchase via email, clicks on links, and date of birth.
You will also have to remember that working through Kwiga emailing service contributes to a positive impact if the letters are addressed to a specific subscriber (i.e., personalized). In this case, the letters take into account the personal data of the person:
How to create a personalized email using an email newsletter template? The easiest way is to provide a name. However, the effectiveness of this method is highly questionable. It is much better to pay attention to the behavior of a person in letters. So, if the subscriber clicked on the links from the letter and was interested in a specific course or training, you should offer the client a special offer or a personal discount. If the subscriber did not read the text, then you should send another one with a reminder to read the initial email.
Also, when using personalization in mailings through Kwiga email marketing platform, you need to choose a unique and interesting email subject line. This will increase the likelihood of the subscriber opening the email.
You can notice the benefits of email newsletters through special metrics. In particular, you can observe the internal metrics such as clicks to the site or open emails and external metrics that focus on the purchases from emails.
Kwiga email marketing tools allow you to see the following internal metrics:
Such data shows the specific aspect that you need to improve in a business email marketing strategy. For instance, you should make the content more relevant or even increase the reputation of the domain in order to improve the address base. Kwiga email marketing automation platform helps you create a successful email campaign and grow your business.
As for external metrics, they show:
The easiest way to evaluate how useful email marketing activity is in your database is by calculating the total revenue per email (the ratio of revenue from purchases to the number of emails sent). This is where data from Kwiga marketing email platform or reports from integrated solutions can help.