It is essential to choose a proper payment system when creating an online school since:

1) convenient payment method for the customer is also a part of your service;

2) commission amount and withdrawal methods depend on the choice of the payment system.

In this article, we have analyzed the advantages and disadvantages of popular payment aggregators in CIS countries.

What types of payment systems are available for online schools

Payment aggregator is a universal tool for accepting payment, which simultaneously includes various payment methods: electronic money, cards, cash through the IBox terminal, Apple Pay, etc.

Internet acquiring makes it possible to pay on your site using bank cards or Android, Samsung, and Apple Pay. The advantage of this type is that acquirers cooperate with a large number of banks simultaneously. If the transaction is rejected in one, it will be forwarded to others until it is completed.

Individual self-describing analogs for connection with payment systems. This type will be needed only for a very large-scale business when it becomes unprofitable to pay the commission to aggregators.

Internet acquiring and self-described analogs are currently not as popular in the CIS countries as payment aggregators.

Important criteria for choosing a payment aggregator

Amount of payment method types. The client should have the opportunity to pay in a way that is understandable and familiar to him.

Commission rate.Your final income depends on this.

Specifications. Usually, the plugin is easily installed on your site, but sometimes you need an API connection. Pay attention to whether the aggregator has this option.

What's the withdrawal of funds method .and its transaction speed.

Does the aggregator process foreign payments? Make sure that not only Russian cards are accepted.

TOP-5 payment systems for online school


Payment Options:

  • credit and debit cards;
  • digital currency (UMoney, wallets WebMoney and Qiwi);
  • online banks (Sberbank Online, Alfa-Click, etc.);
  • cash (in bank’s cash desk);
  • payment from mobile balance;
  • partially (with credit or in installments).

Connection. You only need a manager's passport and an account in "Yandex.".

Rate.There is no subscriber fee. Card payment fee - 3.5%, digital currency - 6%. With a turnover of more than a million, the commission will be reduced.

Withdrawal of funds. Money can be transferred to the checking account within 24 hours after payment.

Possible countries. Ykassa is a Russian payment provider. The service can also be used in Belarus, where you can connect Hutki Grosh, BePaid, WebPay, or electronic payments from Alfa Bank. There is no possibility of connecting this payment module for residents of Ukraine..


Payment options:

  • credit and debit cards;
  • digital currency (UMoney, wallets WebMoney, and Qiwi);
  • online banks;
  • cash in "Svyaznoy" and "Euroset";
  • payment from mobile balance;

Connection. Pass the registration process of your personal account and upload scan copies of the requested documents. Next, you need to set up a payment module on your website, make a test payment, and then submit an activation request.

Rate. The starting fee is 3.9% for card payments, 4% from electronic wallets, and 5% from the phone balance. Later, the tariff can be changed to a more profitable one. There is a reduced rate of 2.9% at the "Real" tariff and 2.7% at the "Dobrokassa" tariff if the payment is made using cards issued in the territory of the Russian Federation..

Withdrawal of funds. Money can be transferred to the checking account within 24 hours after payment.

Possible countries.The service can be hooked in Russia, as well as Belarus. Users from Ukraine can't be connected, but at the same time, it is possible to accept payments from Ukrainian customers.


Payment options:

  • credit and debit cards;
  • digital currency;
  • cash in terminals;
  • international bank transfers;
  • payment from mobile balance;

Connection. You must create a business account and send scan copies of documents for verification.

Rate. The size of the commission depends on the type of payment. Overall, this is 0-2.8%.

Withdrawal of funds.Withdrawal fees range from 2.5 to 5%. It is possible to transfer money to a personal card.

Possible countries. Payeer is an international payment system that can be hooked in Ukraine, Russia, and Belarus. But there is one thing — the aggregator supports only three main currencies: the Russian ruble, the dollar, and the euro. Users from Russia can withdraw funds directly, and users from Ukraine and Belarus need first to convert funds into national currency.


Payment options:

  • credit and debit cards;
  • digital currency;
  • cash in terminals;
  • international bank transfers;
  • payment from mobile balance;

Connection.Contracting is not necessary. You can just register in the service.

Rate. The fee at the Basic tariff (turnover up to 1 million/month) is 3.5% for card payments, 7% with digital currency, and 20-25% transfer from a mobile balance.

Withdrawal of funds. The advantage of the aggregator is that the money goes instantly to the checking account.

Possible countries. UUnitpay is available in Ukraine, Russia, and Belarus.


Payment Options:

  • credit and debit cards;
  • digital currency;
  • cash in terminals;
  • international bank transfers;
  • payment from mobile balance;

Connection.You must create a personal account, fill in the data and submit a request to register in the system. The service carefully checks the sites and considers the request within three days.

Rate. The fee for payment by card is 2.7%, 2.5-4% in digital currency, and 2.9% from the mobile balance

Withdrawal of funds. You can set up a permanent money output or create a one-time request. A fund transfer will be done within 2-3 days, depending on the bank.

Possible countries. PayAnyWay is available only for individual entrepreneurs and legal entities of the Russian Federation.

Which payment system is better for your online school

YKassa (Yandex.Kassa) is a multifunctional solution, as it covers almost all possible forms of payment.

Robokassa is almost identical but also works with individuals. And there is even the opportunity to embed payment to Instagram.

Payeer will be the best choice if you plan to enter the international market.

Unitpay is easy to activate and also pleases instant withdrawal of funds. But tariffs are quite high.

PayAnyWay has the most profitable commission, but it is more difficult to go through connection and verification.

How to connect a payment aggregator for an online school?

Most services are installed on the site quite easily and without programming. If you want to integrate a self-described analog, a special design or your site is created without CMS — you can connect the payment module also through the API using the developer.

How to deal with the payment freeze-up

Please note that the payment processing speed depends on the number of transactions in the payment system at this time. If a large number of payments are made from different buyers simultaneously, it leads to a virtual queue building. As you know, a modern buyer is used to getting a quick result, and such delays can affect the decision to buy.

If you have created an online course with a large number of competitors, it is worth thinking about Internet acquiring in servicing payments on your website because acquirers work with many banks at the same time.

Choosing a payment system for an online school depends on whether you focus on the international market or a local buyer within the country. The types and number of payment forms depend on this. Choose the most profitable rates for you, and don't forget to pay attention to the fee rate for payment and the fee rate for withdrawal of funds.

funnel matrix

Imagine the situation: a girl enters the room to eligible bachelors. She is beautiful, smart, successful, dreams to be happy in marriage and to have children. So does this mean that 9 out of 10 men will immediately rush to offer her a hand and heart?

Why you need an automated sales pipeline

The example with men clearly shows the psychological principles that work in business too. Therefore, you cannot act abruptly. Otherwise, buyers will go away.

A well-created pipeline allows you to gain the clients' trust and encourages them to buy your product. For example, an educational course or training. This tool allows you to increase profits without additional costs.

6 key components of the product pipeline

1. Lead Magnet

The first necessary thing is a "magnet for buyers." It means offering a certain thing for free (for example, a checklist). A person only needs to leave his contact details to get access. It will not be possible to earn money on the lead magnet, but you can get valuable data.

2. Tripwire

Tripwire also helps us build relationships with the client. However, the tripwire already needs finances, albeit an insignificant sum. Your task is to offer a potential student something valuable at an affordable price. At the same time, the offer should be so attractive that a person will reject all doubts and choose your training!

It can be a webinar on the actual topic or even a mini-course. The last one was offered by the online school Womenbz.Education. They sold unique mini-courses for only 399 rubles, which were enjoyed with wide popularity. The secret of success is simple: after buying a tripwire, a person starts thinking about buying a more expensive educational product in hopes of gaining valuable knowledge.

3. Main Product

The first two actions are aimed at what is your main offer. With the main product, you receive the first serious funds.

4. Revenue Enhancement Products (Maximizers)

They are sold together with the main product (upselling). Usually, the creators of online schools do not consider this option, but in vain! Offering an additional product can significantly increase the income of the educational platform. In particular, a homework checking by the curator or a 30-60 minutes consultation with the course author can act as an additional product.

Upsales are very important because it is an effective way to get a profit.

5. Backend Product

This is the most valuable offer. It is a shadow good that is not selling openly. However, this one turns an ordinary student, of course, into a fan!

6. Return Path

This option depends on the type of business. However, it is possible to create the return path for educational platforms. For example, you can sell membership in closed clubs for a relatively small monthly fee.


Where to host your webinar: the pros and cons of dedicated platforms and YouTube Live

It's not a secret that nowadays, taking into account the pandemic and the development of virtual life in general, online learning and promotion has taken a leading position.

Whatever it is - selling an online product, organizing educational programs or advertising a personal brand, one way or another, a webinar will be an excellent platform for promotion.

Due to the great demand, there are more and more services and platforms with which you can easily organize a thematic webinar. In this article, we will consider which option is better - choosing special platforms for creating a webinar, or using the free YouTube Live service.

There are many dedicated online platforms, some are more popular, some are little known. But the KWIGA platform has combined all the best functions of popular online services. Let's take a look at the advantages of this platform: 

1) Launching a webinar without special skills 

On KWIGA, you have access to a really large list of functions that do not require professional knowledge to create a webinar, auto-webinar, or online group lesson in a matter of minutes.

2) Multilingual interface

You have the opportunity to teach viewers from anywhere in the world in several languages ​​at once.

3) Integration and convenience

There is no need to create separate materials in order to combine them in one webinar after - on the KWIGA website, you simultaneously create a webinar room, its design, supporting materials, presentations. Even payments are accepted in one place. Isn't that great ?!

4) Ability to create presentations 

The presentation is an integral part of the webinar, it is your real support and your plan of action. Moreover, the material is perceived by students much better with the help of visual material.

5) Monetization opportunity

It is logical that when creating a webinar and promoting a product, your goal is not only to educate students, but also to sell the product. There is nothing wrong with that, this is your individual product. On special online platforms, including KWIGA, you are provided with a set of tools for paid webinars. If your task is to conduct a paid webinar, it is worth choosing a platform with which you can easily design a landing page where everyone can register for the webinar. No need to create additional pages, sites, etc. It's so simple!

6) Reporting 

KWIGA has a ready-made reports on what is happening, flexible end-to-end process analytics. You can effortlessly track every action of your customers and users. Choose from smart report templates that don't require any customization or technical skills.

7) Customizing individual instruments

With the KWIGA platform, you can create your own brand and use your own logo, banner, background, music, promotional videos - all this will help you make your webinar and product vivid and memorable, further increasing confidence in your person, showing your professional level and attitude to work.

8) Technical support

A customer service team is ready to help if you have any problems connecting, setting up a webinar, paying or creating the entire product.

9) Communication 

Using the KWIGA platform, you will be able to create a chat room for members and track feedback on your webinar.

10) Ability to create an automated webinar 

This is a great option for recording a webinar that can be accessed by attendees at any time. You can broadcast the auto webinar as much as you like, thus increasing the traffic.

11) Mobile platform solution 

Mobile applications of the online educational service KWIGA for IOS and Android are already in the public domain!

After all these rather exhaustive advantages, it is very difficult to find and highlight the disadvantages of this platform. Actually, there are not so many of them.

Yes, the educational platform is not free (although a trial version is available, which is another huge plus). But can this be called a minus? When you work with real KWIGA professionals, this question fades into the background. Moreover, there are many tariffs on the site, and each user will be able to choose the most optimal.

Another disadvantage is the relatively small-scale promotion. But this is exactly the advantage of the next platform that we will look at - YouTube Live from Google.


Why do so many users choose this streaming method?

1) Free broadcasts

Yes, YouTube Live offers free service, with an unlimited number of members.

2) Large-scale broadcast

When using this service, you have the opportunity to broadcast your product to millions, even billions of users. If your product is interesting and your broadcasts are useful, your channel will be actively subscribed to and increase the number of views and page popularity.

3) Ability to record a webinar

You can easily save the webinar after its completion and share the link to it with everyone.

Unlike dedicated online educational platforms, YouTube Live has more disadvantages, or rather, inconveniences. 

  1. Verification 

  Before you start streaming, you need to create an account and verify it. It takes some time, at least 24 hours. Therefore, if you decide to hold a webinar and have never created a room on YouTube before, you will have to either wait or choose another website.

2) Technical inconveniences

For example, using an encoder. If you don't know what it is, then, unfortunately, streaming on YouTube is not for you. Before starting the broadcast, you need to install an OBS-type encoder, learn how it works, configure it, and only after that you can start the webinar.

3) Limited number of functions

Speaking, showing a screen or connecting another presenter - that, among other things, is the entire list of possible functions. Yes, you can still participate in the chat and monitor the feedback of the participants.

4) Advertising 

  And, unfortunately, this is not about advertising your product. And about all kinds of advertising on YouTube, which, to be honest, everyone is fed up with it. Your viewers will see ads everywhere, and this is quite intrusive. It is unlikely that all of your viewers will have a YouTube Premium subscription to avoid this annoying nuance.

5) Registration

Every attendee of your webinar needs to be a registered YouTube user. Without this, for example, it will not be possible to write a message to the chat. And in order to register on YouTube, you must first create a Google account.

6) Lack of statistics

You will not be able to track who exactly participated in the webinar, how many minutes were viewed on average, etc. The chat will also be of little information, since it is simply inconvenient. In addition, you need to be careful - any user may or may not be justified in complaining about the account, as a result of which, it may simply be blocked.

Each of us free to choose the best option, and it's up to you where to host your webinar. But here's some friendly advice: if these are your first steps in hosting and creating a webinar, you can use free services like YouTube. But if your goal is successful sales, education and advertising of your brand, it is better to choose a multifunctional special platform like KWIGA and use it as efficiently as possible.


Nowadays, Internet technologies are developing at an extraordinary speed. Therefore, online conferences and webinars occupy a special place in modern society. Of course, there are many webinars, but they all have several common goals, including training (seminars, courses), conferences (scientific, social, business), meetings of employees working remotely, etc.

Creating and conducting a webinar is not difficult. Everyone can do this without much effort. But there are still some nuances that we will discuss in this article on the example of the online platforms ZOOM and BIZON 365.

How do I set up a webinar?

To hold this online event, you need to register on the selected platform.

Start by setting up the room.

Open BIZON 365. To create a room, open “Rooms,” click “New Room,” enter the name of the webinar, the room ID (you can insert a domain here), click “New Room.”

Go to room settings, and after - “General menu.” Enter expert's name (remember, there are always two roles in the webinar: expert and listener). If two speakers participate in the webinar - we indicate their data through "and" or only one name. Next, select the date and time of the online event and save all settings. Below you will see a direct link that helps promote and share your webinar.

Congratulations! The first block is configured.

Next, go to the "Preference menu." You can request an email address or phone when someone is logging in, but this is unnecessary.

Chat settings menu – where you can manage your chat. You can choose to show the number of participants in the webinar, their names, and you can hide this information. Optional. Do not forget to click "Save settings" if you have changed something.

The next step is the Banner settings menu. Select a picture and insert a link to the page you're selling. The banner is the item that will appear in your webinar room as a button. It appears immediately, but for us, it must appear at the right time when the speaker will talk about it. Therefore, at this stage, we turn it off, click "Save settings." The moderator at the time of the broadcast will have to watch what is happening and when it will be necessary for this button to appear, press the banner and save the settings so that it appears at the right time during the webinar.

What about the File-Button preference menu? For example, we need to add checklists, etc. Then, we insert a link or select a file. Save the settings.

As with the banner - now this button is not needed. It should appear in the webinar process at the right time; because of this, we click "Turn off" → "Save settings." The button disappears, but when the right time comes, we press "Enable" again and save all settings so that it will appear at a certain moment.

In the next Miscellaneous preferences menu, the most important part is Images. This is a picture that will appear on the page before the webinar starts. You can also insert music here - you download the track and save all the settings. Then, when the page is opened, music will automatically play.

You can also add not only a picture but also a video, an advertising video, etc.

The room is set up. Date, day, preview, chat. Done!

Important! BIZON 365 does not have its own broadcast service.

To go on air with an expert, we need YouTube. The account on YouTube should already be upgraded; in other words, some live broadcasts should already have been translated from it.

Now the turn of the ZOOM platform, the main thing for you is to have a paid account here.

The speaker from his device should click the "Schedule" button, where he indicates the webinar's topic, the date, start and finish time (recommended with a margin of 2 hours).

Under "Meeting Options," check "Automatically record," select 'On the local computer."

Important! We select the "Share Computer Sound," and then we begin to connect with BIZON 365.

Click "More →" Broadcast on YouTube "and connect. The topic of the webinar must be duplicated. We choose "Private" so that randomized viewers cannot watch the webinar on YouTube. Click Activate. If you used YouTube for broadcasts at least once - everything is fine. You need to take care of this nuance in advance, since according to the rules of YouTube if this is your first broadcast, you need to wait 24 hours to activate.

Turn off the sound on YouTube, press "Share." Then we copy the link, go to BIZON 365, click "Broadcast," → "Automated webinar," insert the link → "Convert," → "Save all settings," → "Go to the room."

Click Room Settings and leave this tab open.

Then go to ZOOM, expand the screen, turn on the video, and then click "Start Webinar.” From now you are ALREADY visible and audible.

If part of your webinar is a presentation that you can turn on and start showing, include the "Share screen." It will be better if your presentation is converted to PDF format.

Important! ALL windows must be viewed in full-screen mode.

The speaker can click on the broadcast link throughout the webinar and check what participants write in the chat. Since the presenter will broadcast with ZOOM, the chat will not be visible from the computer, but the host can look into the phone, and this is absolutely normal.

If you want to play video, video reviews, etc., tap "Stop Share" to stop sharing. Then click Share Screen again, and select a new video tab. If you have Windows, you will not be able to switch between windows simply; in Windows, this can only be through the lower control panel. If you have a MacBook, you do not have to stop sharing and then press "Share Screen" again, you can always do it simply through the desktop, and there will be no need to interrupt the broadcast.

If two experts speak, before the first speaker passes the word to the other, he must stop the screen share, and the second must launch a screen demonstration. There is no need to be afraid of awkward moments in the broadcast. If several experts speak, the one who speaks will appear on the screen. Once the second speaker is turned on, the first speaker is turned off.

Completion of the broadcast

When the webinar comes to an end, and you need to finish the broadcast - go to BIZON 365, click "Finish," and choose “Stop sharing” → "Finish." After that, wait for the record from ZOOM to be converted.

Important! Go back to YouTube because the broadcast was going on exactly from there, go to the Creative studio, and stop the broadcast. This can be done by either a producer or an expert. Not necessarily in the first seconds after the end, but it needs to be done.

Go to the "Broadcasts" menu, click "Broadcast control panel," and here you can complete the broadcast. Here you can immediately cut and edit broadcast video.

How do I set up an automated webinar?

Automated webinars — are webinars that have a live overlook but are actually pre-recorded.

To set up the automated webinar, open the room in which it was recorded. Click the item “Automated webinar.” Here you can edit the online event script. Go to the script editor and manage all possible functions. It is possible to set up an additional number of participants via bots, change the video's start time, etc.

If you need webinar statistics, go back to the list of rooms, click "Reports," select a webinar, and find all the information about the event that can be downloaded in PDF, tables, etc.

What if we need a record? In this case, take the record with YouTube, not with BIZON 365. Why? Because we launched it with ZOOM: we have a broadcast, a presentation, and a camera connected already on YouTube. So go to YouTube, copy the link from this video and send or paste it where you need it.

Also, it would help if you made a schedule.

Important! You should disable banners and files at this stage. But! They must be in the script editor. The script should remember them. You must do the same with files and buttons.

Please note that the webinar link remains the one we generated and sent out first at the primary webinar.

If you have any questions related to the settings of webinars and automated webinars, do not hesitate to leave comments, we are always ready to help!

Online course Methodology

The pandemic has increased interest in online courses. The remote format differs from offline, so it has become new for course creators. Building a methodology for learning processes will be a key factor in the success of your online course.

1. Why you need a methodology

The methodology studies the learning process. Thus, it includes not only the program creation but also the organization of effective learning.

The methodology is a system that facilitates the education process. And unfortunately, most online schools don't use it. Without methodology, students lose interest in the course or completely leave it.

The task of the methodology is to understand how people learn, how they perceive information, how they process it, and what helps them study effectively.

The methodology helps to identify:

  • what students need from the course they have chosen;
  • what will increase interest in the study, and what demotivates;
  • what psychological and age characteristics of the target audience are important for learning;
  • how people study in practice;
  • how to build the logic of the online course;
  • what additional materials to prepare (manuals, checklists, workbooks);
  • how to test knowledge and understand that the student has learned information.

2. Why some courses are recommended and others not

It is important to remember that people who have bought the course work and are engaged in personal affairs.

Motivation is the foundation that shapes activity and behavior in your course.

Short deadlines for completing tasks and daily reports on long-term training will quickly demotivate students.

Of course, control should be, but it is worth understanding:

  1. Will students be able to understand the material?
  2. Does the amount of tasks correspond to the time provided for execution?
  3. How to organize the work of the group so that process motivates them?

Create a system to reward students for their done homework. For example, every week, choose the best student with whom you will conduct an individual consultation.

Here are recommendations on how to create successful training:

1. Provide information piece by piece.

The brain will not process all the material in one day. Therefore, it will be difficult for a student to learn several tools and techniques simultaneously.

2. Systematize the information.

The course methodology should be based on returning students to the material studied and working with it repeatedly.

3. Divide learning into modules.

Studying the course in small blocks will give the student an intermediate result.

4. Come up with practical tasks.

Practice will help to apply knowledge in a real context.

3. Key organizational steps for course creation

Making a course, developing a strategy, and promoting is important. But note that the main goal of the educational product is knowledge.

Make sure you understand these features:

  1. What are your students' expectations for the course?
  2. How to explain complex things?
  3. How to provide a result of an educational product (skill, ability, experience, competence)?

It means that first, we work with content and structure, and only then do we start to sell.⠀

Follow the next organizational steps:

1. Create lessons considering the peculiarities of the online format: develop presentations, interactive tasks, digitize texts, pictures, diagrams, etc.⠀

2. Develop lesson scripts: structure, the format of material submission, build a system for homework checking.

3. Come up with a student motivation system: ratings, gamification elements, bonuses.

4. Transfer all content to the online learning platform. Learn how to work with this platform.⠀

5. Learn how to run webinars, record training videos, screencasts.

6. Monitor marketing approaches, create a landing page to promote your services, set up ads.

7. Create a student support system after the course.⠀

It is also important to make a test run. It will help you to see weaknesses and improve quality.⠀

If you are planning a large-scale project, you should make the team. It will make the whole organization process easier for you.

Tips for control a successful course:

1. One person must coordinate the entire process from development to the end.

2. Control all stages. If something goes wrong, you should have time to adjust.

3. Always ask yourself the question: "Why am I developing this course?" It should be useful.

4. Take to the team only those who will not fail you and are interested in general success.

5. Consider clear and understandable logistics: who processes course requests, who checks homework, who is responsible for maintenance.

The online course can be prepared in recording or the format of live broadcasts. Most experts create a pre-recorded courses due to the fear of live broadcasts. There are courses with many theories, instructions, and technical knowledge, and pre-recorded lessons for such classes are a good solution. But there are also cases when you should think about live broadcasts with students since contact with the audience is more credible.

4. Key logical points for course creation

The main question of the course organizers is how to make sure that students reach the end of their studies, perform tasks and get the result.

Note the following:

1. Training videos should be short. The duration is highly dependent on content and information, but try to submit information succinctly.

2. The "talking head" improves perception compared to courses where only the presentation is shown on the screen. An expert's presence on the video allows you to achieve personal communication between the teacher and the student.

3. Recording in a cool studio does not affect profitability statistics. On the contrary, the informal environment encourages students for closer viewing.

4. To keep students' attention on the screen, the speed of speech and the expert's tone of voice plays an important role.

Always remember your responsibility to the students. Follow our tips and create useful courses.

OBS Settings

The E-Learning market is growing at a rapid pace, which increases competition in this field. It is not enough anymore for the viewer to watch boring videos from the webcam. To make the webinar engaging and memorable you should use multiple media sources. OBS will help you organize a webinar with different types of content during one broadcasting.

1. What is OBS?

OBS (open broadcast software) is a free program that allows you to switch between media content during a webinar. This cross-platform brings together webcam streaming, images, presentations, browser windows, and even connects users from Skype.

2. How OBS can be useful for your E-learning business?

Free software is not the only advantage of the program. Options and features in OBS Studio:

  1. Allows you to stream any number of cameras.
  2. Video resolution up to 4K.
  3. Multiple audio streams.
  4. Supports live stream from Skype.
  5. Ability to manage the webinar screen.
  6. Supports live streaming on YouTube.
  7. Video recording.

3. General OBS settings.

Download the Oq5W BS installation and open the downloaded file.

Next, the OBS will open the auto-configuration wizard window. To minimize delays during the webinar select "Optimize for streaming, recording is secondary".

Choose the resolution and frame rate of the video stream.

How to set up Scenes

The scene system in OBS allows you to place several elements and control their size during live streaming. Create a scene by clicking a "+" button.

To fill the scene with content, you must select a source.

We show how to do this using the example of adding a video from a webcam. Select "Video capture device".

Create a new source and name it "Webcam". Press "ОК".

Keep the default settings.

Webcam video streaming has been added and you can now control its size and position on the screen.

How to add a music background

To add background music, create a source "Media".

Upload the required audio file, which will be the music background before the start of the webinar.

You can adjust the volume of the added audio in the "Audio Mixer".

How to stream a browser window

Add a new source "Browser" to stream the browser window.

Copy the link to the needed website in the "URL" field.

The browser window becomes active for clicks if you use the "Interact" option.

Create scenes separately for each website you plan to use during your webinar.

How to stream Skype using OBS

There are two ways to connect a user from Skype:

  1. Using the NDI driver.
  2. Using Skype and OBS webcams.

Connection via NDI driver requires the following steps:

  • Install NDI driver.
  • Enable NDI in Skype (Settings – Calling – Advanced – Allow NDI usage).
  • Reboot your PC.
  • Create a new source "NDI" in OBS. Name it Skype.
  • Make a call via Skype and in the NDI source settings select the person to be shown on the screen during the broadcast.

The second way is a little easier, but only possible if you are using the Skype for Business version.

Follow the steps below to pair Skype and OBS webcams:

  1. In Skype settings, go to the "Video device" section and select OBS-Camera as the active device. To prevent the screen from square trimming you should activate "Trim and center my video in meetings".
  2. Create in OBS source "Display Capture".
  3. Send an invitation with an attached Skype meeting.
  4. Go to Tools – VirtualCam.
  5. Select OBS-Camera as the target camera.
  6. Click on the camera icon in the Skype meeting window and confirm the start of the broadcast with the "Start my video" button.
  7. Pin your video. To do this just select "Place video in the spotlight".

4. How to host a webinar using OBS and Youtube

To run a webinar on Youtube using OBS, first create a planned live stream on our YouTube channel.

Then in the live stream settings copy a special key to the webinar to create a connection between OBS and Youtube.

Next go to the OBS program and add the previously copied key to the settings.

Now all scenes created in OBS will be duplicated during your broadcast on Youtube.


To run a webinar with several types of content, you don't need to have complex technical skills. Just use the OBS program and surprise your audience!

Courses How-to

Many specialists try to organize online training on the network after receiving a quality education and feeling the ability to transfer their knowledge and practical skills to the audience.

Как создать онлайн тренинги - дынные о технологиях

To achieve success and, as a result, to obtain a result in the form of profit and increase the number of people interested in training, it's necessary to follow some rules.

✍️ How to Create a Training: A Step-by-Step Guide

Business coaches recommend that you try three things:

  • concretize the topic of the classes to identify the target audience;
  • outline the main aspects of group events;
  • start promoting and selling the online training course.

A detailed study will explain how to create training, which is the key to the future popularity of classes.

№1 Defining goals and setting objectives

Before starting work, it is essential to set the goal for which the training is created. Most often, it's all about making a profit and attracting an audience. The most successful courses are taken by those who consider effective teaching and benefit the listeners to be the primary goal.

After defining the goal, you need to draw up an action plan according to which the online training will be formed.

№2 Selection of topics and speakers

Undoubtedly, the coach should conduct audience training only in his specialization and where he has good practical skills. Therefore, you must perfectly understand how to make distance learning.

Using the services of search engines, you can assess the interest of users in the subject of the course (for example, Google Trends or Yandex Wordstat).

Как организовать тренинги в интернете

№3 Collection and analysis of information

It's necessary to study the popularity of the topic in search engines and the number of commercial requests. To get detailed information, use keywords and phrases (at least 25) that determine the potential interest of users. For instance, "german courses online price."


  • Enter the request: "How to formulate a question in German."
  • In the results, follow the link where the user asks this question on the site.
  • You can invite a potential student who posted the ad to enroll in a course.

When composing key queries, it's important to note the number of displays per month for each in a pre-compiled table. So you can get the most reliable information about the specific interest of users in the planned topic of the course and draw up a training plan.

The analysis will also show the seasonality of demand. It's vital to choose the optimal time to start the project. Using the Yandex. Wordstat or Google Trends app, you can get a diagram with a schematic representation of the popularity of each key phrase or word depending on the month.

Как сделать дистанционные тренинги - изучение сезонности

№4 Studying the proposals of competitors and target audience

You can understand how to create training correctly by studying the proposals of business trainers who work on similar topics. They can be conditionally divided into three groups:

  • Foreign experts work in the same direction, but the audience doesn't overlap due to the language barrier;
  • Offer online courses on a similar topic;
  • Different subject, but the same category of users.

After analyzing potential competitors, it's advisable to draw up a kind of register in which to note:

  • List of all trainers;
  • Advantageous features of each and a comparison of a unique selling proposition that attracts stakeholders;
  • Feedback-based drawbacks to help you avoid repeating mistakes and adjust your program.

When analyzing publications, it is worth noting those marked "advertising." This means that competitors are investing in promotion, and it is desirable to pay close attention to them.

? How To Conduct Training Correctly: Process Optimization

To maximize the audience's interest, you need to choose the right format for presenting the information. For example, combine theory with practical exercises using a training platform. The main task of a business coach is to give the required result to the user.

№5 Amount of information and practical exercises

The primary elements of educational content are acceptability and continuity. Don't overload your students with loads of information, especially new ones. After each topic, it's great to reinforce the knowledge gained.

It's crucial to attract the optimal number of students when promoting a course. Otherwise, you can spend too much time checking the tests. To optimize the process, it is worth preparing a standard homework and attracting a curator when there are more than 15 students.

The program must be configured according to the "a given topic - a specific result" rule. After listening to the lesson, the student should be able to put knowledge into action.

It's highly recommended to test the finished training with friends or a specially assembled control group. Often, the authors are unaware of the errors in their training, and they overlook minor flaws.

№6 Categories of main and additional content

  • Paper or electronic materials: presentations, thematic articles, and publications that can be read, noting essential aspects;
  • Online lessons that are prepared in advance. It's advisable to analyze no more than one topic in the lesson;
  • Webinars that have an excellent effect on two-way communication. You can answer questions of interest to students, check the acceptability of the material.

№7 What are the formats of training?




Includes several online lessons and webinars. The format is convenient when you need self-preparation and time to work through the information received.


It lasts no more than 7 days and can be divided into individual lessons by topic.


Completing tasks at a webinar is often practiced when studying foreign languages.


The mentor and students are engaged in joint assignments—a reasonably effective form of training (because participants can exchange views and provide mutual support).

Master class

Online (from 1-2 hours) is often combined with other formats

№8 Selection of the training scheme by the time

You can combine schemes to create a unique training. For instance:

  1. On Monday, send out to the audience by email a list of the necessary literature for an introduction and a video lesson;
  2. On Friday, students send homework to the coach;
  3. Conduct webinars twice a month to discuss questions and homework;
  4. At the end is the delivery of a diploma project, which includes analyzing the skills acquired throughout the entire learning process.

№9 Get to know how to conduct training remotely on the platform

It's not worth delaying the start of the project. However, you should make sure in advance that the chosen educational platform for training meets the requirements.

It is necessary to thoroughly study the site's interface to analyze whether it will be convenient for a newcomer to work on it.

If it becomes clear during the testing process that the platform is not suitable, you need to hange it and check it one more time.

For the effectiveness of training and close contact with the audience, several methods are used for the rapid exchange of information:

  1. Communication via Skype or Zoom. It's an optimal choice for long sessions. You can ask questions to the trainer online and conduct testing;
  2. The general chat of the mentor and students is convenient for exchanging opinions, operational communication, reporting information about changes and news;
  3. Email for checking homework and storing the history of correspondence;
  4. Forums allow you to conduct classes effectively and reduce the cost of the course. It's convenient to discuss topics of seminars, issue tests, and receive recommendations. The entire learning process is concentrated in one place;
  5. Social networks can be used by creating a group to communicate with course participants, discuss assignments, answer questions that each participant can get acquainted with.

№10 How to make the training interesting?

The selection of qualified speakers is an essential part of the popularity of training. The degree of perception of students and the interest in continuing education depend on a coach's qualifications. Moreover, the ability to convey information and communication skills are also critical.

Attention! An expert must conduct the training.

? How to start conducting training: The process of interacting with trainees

After all stages of preparation have been completed with positive ratings, you can proceed to full-fledged training.

№11 Introduction

Not all learners who have purchased online courses are tech-savvy enough. In the first lesson, you should talk in detail about the methodology for conducting seminars, using the webinar room, how to adjust the image and sound, assigning hotkeys for testing, or the question/answer session.

It is advisable to prepare the detailed text and video instructions by sending them to all participants and answering questions in detail.

In presenting information, you can tell in more detail about the training program, note the positive aspects and practical use of the knowledge gained at the end of the course.

№12 Analysis of behavioral characteristics

To understand students' perception of educational content, you can conduct a free master class in webinar mode. Usually, the trainer chooses the most burning question and gives a detailed answer to it with examples from practice.

After the start of training, you should carefully listen to the audience's reaction, study and analyze the feedback, and adjust the program for greater efficiency.

№13 Completion of the training

After completing your session, be sure to indicate the next steps for your listeners. These can be tests that they need to perform and send the results to the specified method. These can be questions that will help shape the topic of the next training. You can also invite students to sign up for the next class. Many coaches ask users to rate the training.

? How to Conduct Online Training: Marketing

If you want to receive a constant increase in your customers' number, you need to improve the quality of the product and develop the process of attracting users.

Как запускать прибыльные тренинги используя маркетинг стратегию

№14 Planning a promotion strategy

At the stage of preparing the program, studying the demand, and analyzing the market, it's worth involving the producer of the courses for greater efficiency. The method of promoting a product on the market requires unique resources and experience. You may find it challenging to combine content production and training programs with the regular search for interested clients.

Expert marketers will automate the process based on search requests, provide optimal guidance, and optimize the commercial offer for users. It's critical to select skilled specialists for these purposes and by contract.

Receiving a progressive percentage of sales, the producer or marketer will be much more interested in the effectiveness of the project than in a fixed payment.

It only takes a little practice, and it will soon be clear how to deliver training remotely with maximum cost-effectiveness.

Those who don't have the opportunity to attract a producer or marketer can use contextual advertising, message boards with links to free webinars and courses. You can also use a website builder to create a business card site.

? Conclusion

All the aspects are essential. Therefore, they must be worked out before starting the course, paying particular attention to the prep and selecting the target audience. Every little thing left out can make a difference. If you follow the above recommendations, you can understand how to conduct training effectively.

It is not worth overestimating the cost of courses, especially if you don't have enough experience and popularity among users. It can be based on the price of similar activities from competitors.

Tik-Tok live

Hi everyone! We continue to talk about the promotion methods on TikTok. In the last article, we discussed 11 ways that will help you effectively promote your account. Today we're going to learn how to use live streaming on TikTok Live. Go!

Before starting the broadcast, you must carefully think about what you want and how to achieve it. The whole algorithm is divided into five simple but essential steps.

Define the goal of the live broadcast

Live streams on TikTok play the same role as live streams on Instagram. You interact with your audience through them. Attention: the TikTok Live feature appears only when the level of 1000 subscribers is reached.

Even if you have more people subscribed, you must think carefully about what you want to say or do during the broadcast. But the key thing is your ultimate goal. For example, promote a free newsletter for something, attract traffic to other social media accounts, or sell a specific product.

If you've decided on a goal, proceed to the next step.

Choose the topic

Sit down, grab a piece of paper and a pen (or open a notebook app on your smartphone) and think of what you could talk about for 15 minutes a day.

For example, if you created a course for young entrepreneurs, it's a good idea to list the most common newbies' problems. Pick one topic from the list and make a live stream on TikTok. And when you answer audience questions, you can describe your course in more detail and sell it. Seems simple, right?

Besides, it's great to make all topics into a content plan. It is also necessary to decide where to redirect the viewers:

  • to the landing page;
  • to the link in the TikTok bio;
  • to a link to buy a real thing;
  • to accounts in social networks.

Advice! Organize TikTok Live streams at the same time. Then the audience will know when to visit your account.

Create a structure of your live stream

Here's our next step. It's not necessary to create an exact scenario, but some structure needs to be present. It'll look something like this:


At the beginning of the live broadcast, say hello to the audience and invite them to introduce themselves.

The proper conversation on a topic of the live stream

Share unique knowledge that will be useful to your audience. Make sure to follow the topic precisely since your viewers were waiting just for it.

For example, if you're making a training broadcast, then its beginning may look something like this:

"Hi everyone! Glad to see y'all here. Now we're going to talk about how to make money with TikTok. I warn you that this video will not be recorded. So take a pen, a piece of paper and make notes!"

Remember to remind viewers to ask their questions at the end of the broadcast. It'll help save time and retain your audience.

Call to action

Once the number of viewers on the live stream begins to grow, you can pause the story and advance your goal. For example, ask to subscribe to an Instagram account (most often done by Tiktokers). You can direct them with the following words:

"Let me remind you that this video will not be saved in the recording. Sadly, TikTok doesn't allow this. But if you want to learn more exciting things, follow me on Instagram!"

It's prevalent for TikTok bloggers to attract traffic to their Instagram accounts. Therefore, tell your viewers also about the live streams on this social network.

Q&A Session

Near the end of the broadcast, announce that viewers can ask their questions in the comments. It's much more convenient than reading them while discussing the topic of a live stream.

Advice! Tell viewers to ask the question multiple times to get the answers. It'll also increase audience engagement during the broadcast.

Closing words

At the end of the broadcast, thank the viewers for their attention and activity. You can also invite them to follow your TikTok account and share your content on other social networks (like Facebook or Instagram).

Another important detail: live broadcasts are available not only to subscribers. Sometimes, TikTok users can find your live stream in the "ForYou" feed and even subscribe to your account. Then you'll see the message "@username followed the host."


The TikTok Live feature allows you to promote your business qualitatively. For this, you need to:

  • decide on the purpose of the live stream;
  • create a list of topics for each broadcast on TikTok Live;
  • think over the broadcast structure.

Are you excited to learn about live streams on TikTok? Share your opinions in the comments below. See you in the following articles!


We all have a list of our favorite apps, but we continue downloading and trying new ones. However, not all new apps remain at peak popularity for a long time. Facebook, Instagram, Youtube, and some other apps are unquestionable leaders, but it doesn’t mean that nothing can substitute them. TikTok is among the new leaders.

It’s more than an app — it’s an entire culture. TikTok’s audience has reached more than 1 billion users in 150 countries. Why don’t you start using TikTok, especially if you have something interesting to share with others? Don’t worry about the lack of knowledge on how to grow your account on TikTok — we’ll help you succeed with it.

11 Key Tips on How to Promote Different Content on TikTok

It would be foolish not to take advantage of TikTok, so stop just scrolling and start creating your content. You may think that there’s nothing difficult in recording videos, but as you see, not all people get thousands of views. Of course, it all depends on the type of content; however, following the path of least resistance isn’t about us, right?

Develop a content plan

If you choose a rather complicated niche, be ready to work hard. Informational content requires thorough preparation: it’s impossible to select random topics and present random and unverified information to your audience. Analyze similar bloggers to understand what people like. It’ll help you make videos that go viral.

Regularity is a key to success

Do you want to get more likes and gain new followers? Post videos at least four times a day. The number of daily posts isn’t limited, but you shouldn’t publish more than 8-10 videos each day. Posting 4-8 times a day is the optimal frequency that will let you access a wider audience and quickly boost the number of your followers.

Know TikTok trends

It’s hard to use this app every day and not to be aware of all popular trends. Even though trends have very little in common with informational content, you still should not just follow them but also participate. Try to adapt your content to new trends, and you’ll certainly win this social media.

Make the most of new functions

You mustn’t miss any updates. It’s a key to popularity in social media. Not a single new effect, mask, or sound should slip your attention. New functions on TikTok always become popular, and while something is popular, you have a higher chance to get recommended.

Go live. Always.

Do your best to gain your first 1,000 followers because it lets you go live. It may be a little bit difficult at first, but the more streams you have, the easier they will seem to you. Live streams are a good way to attract new followers if you know how to present your material.

Be a trendsetter

It’s a difficult task for a newbie but look at your rivals: those who have thousands of followers, views, and likes and start with their trends. Why can’t you do the same? It’s hard to create a trend that’ll engage many people, but on TikTok, we learn by doing.

Don’t neglect duets

If you want to expand another blogger’s video or see that this person made a mistake, don’t be afraid to duet and add your information or explanation. The author of the original video and his or her subscribers will notice your account and perhaps even subscribe to it.

Publish a series of videos

It’s hard to present a broad subject in a 1-minute clip, so it’s better to divide your subject into 3-4 videos and publish them with a short interval. Each video should be catchy so that anyone who sees it, will want to visit your profile.

Select suitable hashtags

Unlike other social media, TikTok still uses hashtags to promote content; however, not all users know how to take advantage of them. The minimal number of views is 300 thousand. If you can find a tag with more views, it’s great.

Share your content on other social media

Don’t be shy to post your TikTok videos on Instagram, Facebook, and other services. Post a link to your TikTok profile on each social media you use — it greatly helps boost followers. Let more people know about your endeavor!

Enable the “Stitch” feature

If other people can stitch your video and add their own clip to it, you can start a trend. Just set a reasonable question, like “Tell me what do you know about this/that event…”, “What information did you learn here?” etc.


Well, this list doesn’t include all existing ways of promotion on TikTok, but we chose them because they’re simple and easy to do. They are perfect for beginners, and they all are effective. And we have some good news for you. Now our blog will focus on the ways to promote your knowledge. It means that we’ll post useful life hacks and guides on the subject.

We advise you to keep an eye on our updates not to miss anything. If you’re interested in any particular topic, don’t be shy and use the comment section below this post. We’ll choose the most interesting question or suggestion and will certainly address it in our next post. We are ready to help everyone.

live webinars

Hello everyone! If this title cached you, you probably faced the need to stream to multiple platforms simultaneously. We will be right to say that previously you had to go live on each platform separately. It took you a lot of time to process several live streams or even an alternative of sharing a pre-recorded video of your stream was time-consuming. But now it makes no sense because Restream offers an excellent solution to this problem. Using this service lets you go live on several platforms simultaneously. Here we’ll discuss all Restream features and show you how to go live with Restream

Getting Started With Restream. Advantages and Disadvantages of This Service

Many beginners think that they can’t work with this platform because it requires training and obtaining certain skills. Perhaps, it can relate to any other streaming services, but not to Of course, you’ll need some time to understand how everything works there, and our guide will help you. combines several products for convenient streaming. Today we’ll focus on Restream Multistreaming tool

Step 1.How to sign up to the platform

You don’t need to install any software on your PC to start using Restream — and it’s one of the key reasons why bloggers and other social media users prefer Restream. To start your journey, visit, and press the ‘Get Started’ button. The registration process is fast and easy: all you need to specify is your login, e-mail address, and password. Restream will send you a confirmation letter, so don’t forget to check your inbox. Confirm your account, and you’ll never lose access to the platform

Step 2. How to choose platforms for streaming and adding channels

After successful registration, you’ll be offered to add channels for multistreaming. Restream interface is user-friendly, so you won’t need to spend a lot of time understanding how to work with it. Just press the button ‘Add channels,’ and you’ll be redirected to the page with available social media websites.


The number of available platforms impresses because Restream cooperates with more than 30 websites

Here are the most popular platforms for streaming:

  • Facebook

  • Twitch

  • VK Live

  • Youtube


This list is constantly updated, so don’t get upset if you can’t find the service you need. Be sure you’ll find it there in a month or two. Choose a platform (for example, Facebook), and log into it to connect to the multistreaming platform


Step 3. How to set up and manage your accounts

Open a dashboard to browse all your streaming destinations. Moreover, the dashboard is the only page where you can manage added accounts. If you need quick access to your account, click on the channel name. The slider on each line lets you turn on/off every channel. If you need to change the name and description of the channel, press on the gear sign


Settings also let users change the streaming destinations. It means you can decide whether you’ll go live in a personal profile or group, for example in VK or Facebook. The free plan lets users go live on one account through the platform. If you want to go live on a personal account and a group account, be ready to pay for the subscription. Moreover, a free subscription does not allow streaming pre-recorded videos, uploading and storing them in the system, inviting more than six guests to your stream, and going live on Facebook. However, a free plan is enough for amateur use


How to Start a Live Stream on

Well, once you add all necessary channels, you need to inform your subscribers about the upcoming stream. You’re halfway to success. All that’s left to do is to get ready for the stream and learn how to set it up. Be sure, preparation for the stream will take you some time. Before the last update, users were required to install additional software for multistreaming, but now it’s unnecessary. Restream Live Studio is enough to set up and start streaming


Step 1. Adjust settings

You don’t need to have any experience with streaming to customize settings. Enter Restream Live Studio and allow access to the microphone and camera. It’s the first thing you should do. If you have any difficulties with understanding how the interface works, change the language


On the right, you’ll see four tabs with settings:

  • Chat — here, you’ll see users’ messages from all streaming destinations

  • Captions — let you add text on the screen

  • Graphics — you can change the logo, background, branding, and other graphical elements

  • Setup — lets you add title, description, and see the list of streaming destinations supports co-hosting feature — press an icon under the video to invite someone to your stream. Your guest is not required to register an account on Restream. You just send the link, and this person easily joins you. If you have several guests, you can either hide or show them in your stream. Restream Live Studio settings also let you decide what exact micro and camera to use if several devices are connected to your PC. The screen sharing feature is irreplaceable for users who need to show viewers a presentation or something like that

Final Step. Go live

Check all elements once again to make sure you’ve set everything right. Then press “Go Live,” and your stream starts. It’s all you need to do. If you have any questions on how Restream works, don’t hesitate to ask us for help. Just write your question in the comments, and we’ll try to answer them. We’ll address the questions with due attention in the next guides


Tilda site-movement

Hi, dear readers! In this article, we want to share a solution to novice experts and producers that they face when creating a website or landing page. They often use different constructors. One of the most popular places for creating web pages is Tilda. Therefore, you may eventually want or need to transfer your website from Tilda to another hosting. Let's see how to do this and keep all the elements working. Enjoy this reading!


Attention! You can download the site only on the "Business" pricing plan. Sadly, there are no other ways. It's enough to pay for a 1-month subscription to download the code for placing on your hosting.

We'll use a template site with an order form as an example. You can change the data defined below according to the needs of your website.

First, we will do a little work with your hosting. Create a “Transfer” subdomain on it and place the form.php file. You can also choose your name, but the file extension must remain .php!

It contains the code for our form with all the critical data:

  • e-mail that will receive applications;
  • the server that will send them;
  • filling out the form;
  • display of all fields in the received letter;
  • a message about a successful form sending or an error.

After that, provide data for your website and save the changes.

After having this work done, you need to go back to the site settings on the Tilda interface.

Go to the "Forms" section, find the Webhook at the bottom of the page, click on it and specify the URL of the .php file that we created earlier.

After typing the URL, click the "Save" button and wait for a message about the successful connection of the form.

Don't forget to return to the main Tilda interface after the work is done and publish all pages so that Webhook connects to all forms. The site must work correctly after the transfer.

Website transfer

When we have done all this, go to the "Export" section on the page settings on Tilda.

It should be recalled once again that you must have a "Business" pricing plan activated. Otherwise, you'll waste your time :)

We select the item "Download Archive," read the export rules, and press the "Start Export" button.

The export time depends on the complexity of the site. The more connected forms and blocks, the longer the pages will take to download to the .zip archive (that is, the speed depends on the content).

After exporting, you'll receive a link to the location of the archive. Go to it and download the files to your PC:

After receiving the archive, unpack it and go back to your server. There we find and open the folder that we just unzipped.

We select all the files and drag-and-drop them to your hosting. After that, wait for the files to be transferred.

Next, we need to change the name of the htaccess file. To do this, double-click (with a break) on the name and add a period in front of it. Press "Enter" so that you should get the resulting picture.

So, the site has been moved. Now is the time to test how well it works.

Website check

Let's start your project, but from your server. To do this, type our Webhook URL in an address line of a browser used earlier. After that, press "Enter."

Done! Our website opens at the link. Now let's check the performance of the forms by typing random data into them and clicking the "Submit a request" button.

There's a problem! Data sending is not possible. Therefore, we need to specify in Tilda the domain that we are using.

Go back to the settings of our page in Tilda and select the "Domain" item. After that, type the address of our domain and click the "Save Changes" button.

Now let's restart our site and try to fill out the form again.

The form has been submitted. Let's check the mail and see if we have received a letter with data.

Yes, we received the completed information (name, phone number, and recording time) by email. Now your site is entirely ready to work on another hosting.


Let's sum up what is required to transfer a site from Tilda to another hosting:

  • domain;
  • the form.php file (or any other name with the .php extension) on your hosting;
  • connected Webhook on Tilda in the "Forms" section;
  • the downloaded website code that will be placed on the hosting;
  • the modified htaccess file.

Attention! The moved site must remain on your Tilda account. At the same time, the "Free" pricing plan will be connected to it by default (you won't be charged for its work). If you remove the site from your account, then the forms won't be sent to your hosting. Therefore, you won't receive requests from clients.

If you have any questions or wishes, write them in the comments below. We'll answer them promptly and analyze the most challenging ones in our following life hacks!

Tilda Bizon

Hi everyone! Today we will create a user authorization page for the Bizon 365 online platform using the Tilda functionality. First of all, why do we need a customized login page?

There are precisely two reasons:

  • In the standard version offered on Bizon 365, users often make mistakes when entering their phone numbers. It means you won't be able to get their details for further proposals.
  • The authorization page on the service itself doesn't look very attractive. Further, you cannot change anything other than the background.

So if you want to impress your students and participants with a stylish design, let's get to work. We only need accounts on Tilda and Bizon 365, a piece of inspiration, and our manual.

Where to start

First, you should create a webinar room on Bizon, then set up a page on Tilda that will be used to authorize your visitors.

Of course, it will be helpful to decide what you want to request from users? There are only 4 options that Bizon 365 allows to implement. The simplest is authorization by name. If you expand it a little, you can also request a phone number or email. For the most demanding, there is authorization, including name, phone number, and e-mail. If you want to invite to the webinar only those who are ready to provide all the personal data - choose the last option.

But let's move on to practice. Where to choose the type of authorization? Go to the "Access" tab in the settings of your webinar room - there, you can select the options that will be displayed when users are authorized. You can see this in the screenshot (however, you won't miss anyway).

After you select everything you want to get from the visitors, you can view how the login page on Bizon will look like. An example of triple authorization can be seen below:

Looks nice but boring. Let's make this option enjoyable with a personalized design. And to do this, go to your account on Tilda. Here you can create a new page with a more exciting design. Standard templates in the "Form and Buttons" section have different options to choose from: you can add video and authorization fields or image and authorization fields. Choose what works best for you.

But this is just the beginning of the customization process. Go to the Zero-block and change the text on the page (try to be creative and make it enjoyable, your visitors will definitely appreciate it). Don't forget to configure the number of fields that you have chosen for authorization on Bizon 365; otherwise, you will receive an epic fail. Customize each of the fields on Tilda for every parameter, as is shown below.

The result should be something like this:

Of course, you can choose the name of the webinar, tips for the login form fields, and videos to your liking.

Then you need to set up a redirect from the Bizon page to the page on Tilda and vice versa so that your listeners will join you. What are the steps?

First, find a link to your login page on Bizon 365. To do this, go to "General" / "Open link for viewers" in the settings of the webinar room. Copy the link under the caption, and go back to Tilda.

But first, find below our ready-made scripts for your authorization option and select the one up to your needs. Remember, a good script is a key to success!

  • For triple authorization by name, phone number, and email, follow this link and copy the following script.
  • For minimalists who only need a username, the script is right here..
  • To request name + phone number — click here..
  • And here’s the script for those who want to receive a name and e-mail.

But what to do with this script? Let's follow these steps:

  1. Go to your Tilda page.
  2. Go to the Menu / Page List tab and create a new HTML block. See our screenshot to make sure you get it right.

  3. Insert our script in the "Save and forget" tab.
  4. Change the link in the "var url" script line to your link with the authorization page on Bizon 365. Don't forget about the HTML syntax! The result will look like this:

  5. Save and close. Then publish the page.


And the most important thing: be sure to check how the authorization page is displayed. You can compare our two examples to see the differences.

Here is our default design created by Bizon -

Boring, dull, and generally uninteresting.

But what happened after a bit of involvement -

It's cool and trendy. Well, or at least unique.

Congrats, you've reached a new peak in your work! Now you can make each webinar even more attractive through the content and with the help of our life hacks. Remember that the first impression lasts forever, and your login page can get you more listeners if you follow our tips.

Still, have some questions? Please leave them in the comments below. We'll analyze the most interesting and useful ones in the next articles. See you soon, stay safe and stay tuned.

zoom youtube

Live broadcasts are a great way to promote any Internet channel. The rule is simple: the more people tune in to the broadcast, the more benefits the channel gets. One of the services designed to work with broadcasts is Zoom. The program allows users to broadcast videos to social networks (YouTube, Facebook, etc.). However, to bring as many people to a Zoom live as possible, it is imperative to share links and invitations. After a simple registration, Zoom seeks permission to invite friends to the broadcast. In contrast, any other social platform automatically informs people about the start of the live broadcast without getting such permission.

Zoom is a smart service, as it integrates with a large number of outstanding resources, including Restream. Having a paid account in Zoom lets users connect to the Restream service to broadcast videos to several social networks (Odnoklassniki, YouTube, Facebook, VKontakte, etc.).

Simple Tips On How To Set Up An Automatic Zoom Broadcast In Social Platforms

1. Log in to your Zoom personal account. The account must be upgraded to a premium version to have an advanced broadcast function. Once you get a premium version, select "Settings/At the conference (advanced)" and mark the boxes under every social network you want to use to launch a broadcast. If you choose Restream as one of these apps, make sure to mark the "Individual streaming session" section. Upon completing this step, you won't have to do anything else in your Zoom account.

2. Sign up on Restream. It is free and doesn't take much time. The service has excellent, round-the-clock technical support. The team answers questions and resolves issues quickly, sending correspondence to the user's mailbox.

3. Restream is a freemium app. Users can choose free and paid versions. The former allows you to connect via Zoom and launch broadcasts only on a personal page. In turn, the paid version uncovers much more opportunities, such as connecting multiple accounts of the same social network, running live webcasts in groups, and linking Facebook, among others.

4. Connecting the channel is quite simple. All you need to do is click on the "Add Channel" button. It will then redirect you to a page where you can select a broadcasting channel. Given the high demand for games, the majority of channels are related to the gaming world. However, you can also find main social networks there.

5. Any channel is connected in a single click. You will see the relevant page with the corresponding instruction. There, you will have to click on just one button. But before doing that, make sure to be an existing, authorized user in Restream (to become one, you should agree to Terms and Conditions). If you have agreed to the T&C and still encounter problems with connecting the channel, reach out to technical support and explain the issue.

6. Go to the "Conference Name" section and title it. The name will be automatically updated on all connected channels.

7. You can also notify subscribers about the upcoming broadcast.

Integrating Zoom and already configured Restream

1. Once you configure Restream and launch a broadcast, click on the colon at the bottom of the broadcast control panel and select "Broadcast to an individual streaming service" to integrate Restream with Zoom.

2.In the Zoom service, fill out empty fields ("Broadcast URL" and "Password").

3. Go to the Restream Control Panel. On the right side, in the "Settings" section, copy the first link and paste it to the “Broadcast URL” field on Zoom. Repeat this procedure by inserting the password (copy the password on Restream and paste it to “Password” on Zoom).

4. You can fill out the last field on Zoom (the URL of the streaming page), inserting your YouTube channel or Facebook profile.

5. After filling out all the fields, click on the "Go Live" button. Zoom will start preparing for the broadcast. As soon as the preparation is completed, the app will transfer you to the account specified in the field.

By checking the Restream panel, you will see that the broadcast from Zoom has started.

The live stream appeared in all marked social networks (in our case, YouTube).

Restream and Zoom premium versions offer plenty of opportunities for every user. Everyone can conduct live broadcasts on multiple social networks with no problems.

Alternative to a Premium Zoom Account

Suppose you can't get a Zoom premium version. In that case, you may want to utilize free apps, such as OBS Studio. The latter integrates with Restream allowing you to start live webcasts on various social networks. If you are interested in using OBS Studio, we will cover this topic in the forthcoming blog.

The use of additional services along with Zoom has lots of benefits. Among such apps is Restream, which aims to boost social network popularity and increase the number of the audience. You can make use of these apps without putting in lots of effort.

If you happen to have questions, let us know in the comment section below. We will answer them in the following series of articles.

instagram marketing

Instagram has long been at the forefront of social media platforms for years. As for now, it has over 1 billion profiles. And the number of active users increases every single day. Thanks to this tendency, numerous advertisers and advertising agencies start paying close attention to Instagram as the venue to promote services and goods and generate outstanding profits. And it comes as no surprise that such actions also make many people look for various guides on setting up ads and boosting their social accounts. If you have the same intentions, you have come to the right place. By the end of this article, you will get a clear picture of how to launch ads on Instagram without anyone's help.

Getting Prepped to Launch Target Ads on Instagram

First and foremost, make sure to complete this preliminary step:

Switching to a business account

Changing your account from private to business is a necessary step, as it allows you to set up and launch ads.

Here are quick tips on how you can do that:

  • Run the app and tap on your profile picture.
  • Choose the three paralleled stripes at the top-right
  • Below, tap on Settings and select Account
  • Select the "Business" type along with the category pertinent to your interests

Besides, you can link Instagram with your Facebook profile.

In case you can't attach your Instagram to Facebook, try to complete one of the three following steps:

  1. Specify basic information and create a business page right on the app
  2. Avoid linking Instagram with Facebook
  3. Open Facebook, create the company's profile, and then try to link both accounts

Keep in mind that you can always unlink a page or connect any other profile in the "Account" section. Upon tapping on the "Account" section, select "Linked Accounts."

If you follow the mentioned steps, the page will change its status from private to business. After that, you will get access to statistics and target management.

Differences between Business Manager and Ads Manager

The Facebook advertising environment has two versions – Ads Manager (basic) and Business Manager (advanced).

In plain terms, Ads Manager (a basic version) has only multiple payment options available.

In contrast, a Business Manager has much more perks, including:

  • Paying via multiple options
  • Sharing payment options with other advertising accounts
  • Managing multiple business pages
  • Managing two or more advertising accounts
  • Limiting access for individual employees
  • Sharing a pixel with another ad profile
  • Integrating with the CRM system
  • Adding contact information about the company
  • Enabling two-factor authentication
  • Creating a gallery of products
  • Managing multiple pixels
  • Deploying Facebook Dynamic Ads

A few words about the budget

Competent targeted advertising on Instagram and an adequate choice of the budget go hand in hand. The campaign's effectiveness depends on well-planned advertising, CPL (cost per lead), and profit (margin).

Advertising campaigns usually cost less than the amount of profit. For instance, you sold your book worth $10 10,000 times and earned $100,000. Your profit is lower, as you have hired an editor and designer to make your book faultless and good-looking. At the end of the day, your profit is $80,000. Spending less than half of it on ads will be the right advertising strategy.

Now, let's try to estimate the cost of the target user. Say that during the advertising campaign, you received 2,000 requests in direct messages. Out of 2,000 people, 1,500 purchased your book. With a conversion rate of 25%, we have a lead price of $53. This is a forecasting technique.

There is also another method – the actual one. It allows you to calculate the CPL for the entire advertising campaign. If, for example, the Instagram ad costs you $60,000 and you make 500 sales, then one target user costs $120.

All these calculations exist for a reason. They let you estimate the payback period, the cost of attracting a new customer or adjusting the product's or service’s price.

Preparing media files for ads

You can include either a single image or a selection of several photos, also known as Carousel when creating an ad.

If your Instagram version is up-to-date, it might support tagging products via shopping tags.

Launching ads on Instagram: the most effective ways

Let's now analyze the methods of targeting ads on Instagram.

Launching Targeted Ads On Instagram

It would be reasonable to kick this list off with the simplest method – launching an ad campaign on Instagram. To do this:

  1. Publish the desired post or select an existing one in the "Promotions" section.
  2. Click the "Promote" button next to it.
  3. Specify the target action (more profile visits, more website visits, more messages).
  4. Select the target audience through the "Create your own" option. Usually, Instagram picks up users automatically. But we suggest customizing settings to achieve the best results.
  5. Set your ad’s duration and budget. The minimum recommended budget is $10, along with the minimum recommended campaign period of three to six days.
  6. Add a payment method.
  7. Click the "Create promotion" button.

There is a similar algorithm to promote stories. Open your story, tap on the three dots in the lower-right corner and select "Promote."

Aside from that, you can check statistics by swiping up and tapping on the arrow in the form of a graph.

Important! Archived Instagram Stories can’t be promoted. Also, you can’t promote those that contain elements with touch support — polls, timer, etc.

You are all set! The ad campaign has been launched. However, this method does not guarantee maximum profit.

If you want to approach your ad campaign more effectively, use the following, more complex strategy.

Launch ads through the Facebook Manager

Facebook Manager offers a novel tool for setting up ads – the Ad Center. It has a simple and intuitive interface, but it lacks some vital elements for finding a specific target audience. Besides, you can't deselect Facebook placement here. To reach Ad Center, click on the relevant item in the page settings. Choosing + in your profile and picking "Advertising" is an additional and helpful option, as well.

Then select a relevant promotion goal:

  • promotion on Facebook;
  • promotion on Instagram;
  • multiplication the number of leads;
  • get more messages;
  • popularization of the app on digital distribution services;
  • the usual advertising on Instagram for an audience increase;
  • local business promotion (up to 80 kilometers from the geo point);
  • attracting potential clients to the website.

Customizing Ad Groups via Ads Manager

Before starting, make sure to disable the adblocker. You can do that by logging in to Ads Manager through your profile, linked to your business account. This will enable lots of advertising features.

In Ads Manager, configure settings following the next order:

  • ad campaign (goal)
  • ad groups (target audience)
  • individual ads (ad offers)

Once you complete that, proceed to create a new campaign. First, select an interface for further work. We recommend selecting "Mode with hints."

Instagram Stories For Advertising

You don’t need to reinvent the wheel when setting up Instagram stories for advertising. The creation process is almost identical to the one displayed above. However, when selecting placements, remember to disable the "Feed" option.

Before promoting services or goods, consider attaching relevant, vertical photos, as Instagram crops horizontal images. Any graphic editor or Instagram itself will help you succeed in this.

Creating correct Instagram ads

Efficient advertising comprises several steps. We have broken them down to help you understand their notion and how to set them up.

1. Goal selection

Suppose you know your ultimate goals for the campaign. In that case, it won’t be challenging for you to select your primary goal among the following ones:

  • Outreach. Suitable for advertising events or any other promotion.
  • Brand awareness. An excellent option for promoting a new product. Facebook will display ads in a particular order and at a specific time.
  • Traffic. You need it to collect as many web page visits as possible.
  • Engagement. The goal is for those who care about likes, comments, and subscriptions.
  • Lead generation. The process for searching for people who may be potentially interested in the promoted service or good.
  • Conversions. An effective way to achieve many actions on the site. Create a Facebook pixel in Events Manager and paste it to the web site's link to activate this feature.
  • Points for Physical Attendance. The goal is to attract clients to visit offline business meetings, stores, or offices.
  • Messages. The perfect option for those businesses that use Instagram to sell their products.

When you choose a goal, title your ad campaign. Besides, check whether the "Optimize your ad budget" option is off. This will let you customize the necessary settings.

2. Budget and scheme

In this section, you can set the daily cost or budget for the entire campaign. The latter option is better because it enables you to control the advertising costs.

Using advanced settings, you can also set the schedule for your ad appearance.

3. Building the target audience

Constructing the target audience (TA) is a demanding process. Under no circumstances should you mix audiences. Not only will it be challenging to set preferences, but you also pose a danger of losing potential clients.

When evaluating your TA, consider the following points:

  • places – region (or multiple regions);
  • target user categories (residents, recent visitors, travelers);
  • age and gender.

After filling out all the data, proceed to a more detailed configuration. It comprises interests and behaviors. The "View" button serves as a helper showing the list of possible options. Also, after including the data, the "Recommendations" button will add related interests.

Upon completing this stage, click on the "Languages" section and select your TA’s most frequently used languages.

Apart from that, you can set additional parameters for your ad. Click on the respective button and choose the "Connections" block. You will see the list of users who have ever had experience with a Facebook business page.

A correct setup of Instagram ads also draws special attention to the "Audience Size" section. If the arrow is in the green space – you have gained enough audience. In case of deviations to the right or left, you need to review your settings and change them for the best result.

After completing all the steps, click on the "Save this Audience" button. You will have a full-fledged configuration within your arm’s reach, which will let you use this setup in the future without doing the work all over again. You will find this configuration in the "Use saved audience" section.

Aside from that, pay close attention to Ads Manager, precisely its option of collecting a user audience, in other words, profile views. You need a Facebook pixel to activate this option.

In addition, the system offers to find people who resemble your user audience in several parameters. Simply select "Similar audience," specify the region and the percentage of similarity. The higher the percentage, the more similar the audience will be.

4. Selecting a placement for an ad

In Ads Manager, choose Instagram as the main app for placing ads. To do this, click on "Edit placements" and leave a checkmark opposite "Instagram."

Suppose you aim to increase the number of direct messages. In that case, specify Instagram Direct in the "Landing Page" section.

5. The "Optimization and display" option

Leave this option unchanged if you don’t know its functions.

6. Creating ads on Instagram

To finally launch an ad, first, create a new post or choose an existing one.

Three ad formats are available on Instagram: "Carousel," "Single Image or Video," and "Collection."

Single Image

Using a Single Image mode lets you add up to 6 ads (images and videos). All you need to do is select a picture, add text, and pick a CTA (call to action). Most importantly, don't forget about UTM tags if you plan to check traffic from the app to your page.


Carousel lets users upload up to ten images or videos. However, its functions are currently limited. The system will tell you what requirements the uploaded files must meet in any case.


It appeared on Instagram quite recently, and this format lets you get acquainted with the products and place an order without leaving the app. Upon tapping on the screen, the product card opens.

Select the ad template and attach the product catalog. If you don’t have the product catalog yet, go to Catalog Manager and create one. After that, write the product’s description, attach links, and tap on the"Confirm" button.

7. Format selection: photo, video, gallery

The seventh step is pretty intuitive. Choose one of the three creative formats: a photo, a video clip, or Carousel.

8. Upload the necessary files

Once you choose the creative format, add your images or videos to the ad. The official Facebook manual contains all details and requirements, so don't hesitate to check it before starting an ad campaign.

Connecting payment methods

Concerning paying for advertising, credit card or PayPal wallet are the two best options. Facebook will withdraw funds automatically once the campaign starts. Experts recommend using a separate bank account for this purpose. Besides, remember to add your ITIN since Facebook pays VAT from each transaction.

There you have it! The ad is ready, and it will have a pending status until the moderators review and confirm it. When they approve it, you will receive a corresponding notification.

Remember to get familiar with Facebook's advertising policies and the list of prohibited content in advance. Also, be honest about your services or products and don't try to deceive clients. Otherwise, restoring the reputation will take you plenty of time.


Time to wrap that up:

  1. Instagram enables users to customize ads, but the possibilities of such targeting are restricted.
  2. We recommend setting up a target using Ads Manager and creating separate ads for products for the feed and stories. This will make your campaign effective and less expensive, although it might be more time-consuming.
  3. Don’t forget that "one ad group — one target audience."
  4. Customization covers more potential customers.
  5. To pay for ads, use a separate bank account or PayPal wallet.
  6. To track the effectiveness of advertising, do not forget to put UTM tags on external links.


  • I can't save the created audience when setting up ads. What should I do?
  • There may be internal Facebook bugs. Please try another browser. content 1.

  • How do I set up ads in stories so that they lead to Instagram instead of the browser?
  • On your smartphone, log in to your Instagram account and copy the URL.

  • Is it possible to create a chatbot for advertising?
  • Creating a chatbot is not necessary because Instagram has a “quick reply” function.

  • Do ads disappear in stories after 24 hours?
  • They don’t disappear. You can set the duration and frequency of your ads.

webinar equipment

The current situation in our world forced many spheres to switch to distance work, and the educational sphere isn’t an exclusion. Online courses and webinars start replacing traditional full-time education: they are far more convenient for students and teachers and let people acquire the same knowledge and skills in a convenient atmosphere. However, not all course creators can agree that it’s a convenient and easy way of sharing knowledge. Holding an online lesson or webinar is a very responsible process that requires you to prepare carefully. Each aspect of this process is of paramount importance. Forget about the existence of any details and insignificant little things.

Two things influence the quality of an online course: the educational material you use and the way you present it. The latter aspect is dependent on the equipment and instruments you use. If you are not greedy and purchase high-quality equipment, you may not need to rent a studio or hire an expert because you’ll achieve an outstanding result even without these expenses. This article will be helpful for anyone who thinks about launching a distance course and wants to become a professional in this endeavor. Here we’ll identify what equipment you must buy to hold a webinar.

🔊 Audio recording devices and additional accessories for them


You need to buy a high-quality microphone for any webinar format: will it be audio lessons, or you decide to overlay a voice on a presentation, stream a live video, or use screen sharing — all these formats presuppose you record your voice using a microphone. Some course creators use headphones or smartphones to record voice because modern devices have a decent recording quality; however, they still concede to microphones. Put yourself in the shoes of an ordinary listener of a course. Would it be interesting to you to listen to a low-quality recording that’s almost inaudible? Of course not. Still, resist buying a microphone? Be ready that students’ attendance and participation will decrease from the very beginning.

That’s why the first piece of equipment you should buy is a microphone: cardioid, shotgun, condenser, or any other type that suits your needs. Nowadays, you can find a microphone to any taste and wallet, and even budget models help sound better. There’s a pattern: the more expensive the device, the higher the quality. The key thing you must keep in mind is to avoid using an in-built smartphone or laptop microphone.

Beginners who haven’t bought microphones earlier may have difficulties with choosing the right model. We understand it and, therefore, offer you to focus on the following details:

  • Measure and analyze the room acoustics using special software.
  • Define how you will live stream or hold a previously recorded webinar.
  • How many speakers do you invite to your webinar?

The more complicated your room is and the worse the acoustics, the more important it is to buy high-quality equipment, especially a microphone. Opt for portable equipment that can be connected via USB.

You should also know that the majority of professional devices are dynamic and condenser microphones. If your recordings have a lot of background noise, use a dynamic microphone. Condenser mics must be used in closed space with minimum background noise.

Our recommendation: Rode NT-USB.

An alternative budget option: Audio-Technica ATR2100x-USB.

Microphone stand

It is an obligatory accessory for your microphone because your hands should be free; you don’t need to hold a microphone in your hands all the time. We don’t advise you to try to save money here — you’d better purchase adjustable stands that let you change the direction and angle of the microphone so that no one sound is lost.

Our recommendation: Supreme MS25

An alternative budget option: NEEWER

Microphone sets

These sets are supposed to be connected to a computer. Such devices perfectly capture your voice, drown the noise and make the sound clear and smooth. If your webinar consists of the presentation and your comments, buy a full set: a microphone, pop filter, shock mount, tripod, and windscreen cap, and your audience will enjoy listening to you.

Our recommendation: Maono AU-A425 Plus

An alternative budget option: Ankuka Studio condenser microphone.

Lavalier microphone

If you don’t want to use a microphone because of its massiveness, but at the same time want people to hear you well, a lavalier microphone will become a perfect solution for this problem. Lavaliers have special clamps you must use to attach this microphone to your clothes so that you won’t need to put a mic near your mouth to say something. Moreover, lavaliers are almost invisible, and it’s the key reason why many bloggers and speakers love using them.

Our recommendation: Rode SmartLav

An alternative budget option: Stony-Edge (Simple-Lav-Mobile)

🎧 Listening devices


You’d remember that you’ve forgotten to buy headphones once you start editing your video; that’s why it’s better to take care of everything in advance. If your webinar or online course presupposes interviewing someone, the headphones will be irreplaceable: you’ll listen to this person on headphones and speak to your microphone.

Our recommendation: Otto Engineering Listen-Only Earphone Kit

A budget alternative: MEE audio M6.

Extra ear pads

What makes us purchase a new device? We’ll be right to say that only the problem with our old one. If your headphones get broken, or you lose an ear pad, you won’t consider it a big problem in your ordinary life. However, when it comes to your work, such problems endanger the future process of creating a course or preparing for a webinar, etc. It’s better to purchase another pair of earpads, a cheaper model that’ll save you in an emergency.

Our recommendation: Otto Engineering ear pads.

A budget alternative: any other ear pads that fit your headphones.

🟩 Tools and instruments to create an atmosphere and background to hold a webinar

Lighting appliances

Well, you want to hold a webinar, so what is your primary aim? Of course, you try to attract more viewers. And what do they pay attention to besides the information you present? Of course, it’s an image. If you don’t use any lighting appliances, you won’t create a stunning image. Natural light isn’t enough to stream a high-quality video.

Let’s not forget that a professional light can completely change the speaker’s appearance that also plays an important role in the webinar’s success. So, no matter what do you want to achieve — purchase a lighting kit and set it right to see the difference.

Our recommendation: Custom lighting sets by Brightline

A budget alternative: Stellar Diva Desktop or any other ring light.

A green screen

Your studio doesn’t look so attractive to record a webinar there, and you want to change the background? Purchase a green screen because it’s the only possible way to do it professionally. A green screen is also a good way to use your creativity. But don’t overdo it. Viewers’ attention should be focused on you, not on the background.

Our recommendation: Chroma Wall

A budget alternative: Chroma Green

Software for green screen

A green screen isn’t everything you need to be able to change the background. It doesn’t work independently: you need specific software to project the chosen background on this screen and edit the final image.

Our recommendation: SparkoCam video software

A budget alternative: any free software you can download from the Internet.

📹 Video recording equipment

Web cameras

You’ve purchased and set the audio recording device, professional light and are ready to proceed with the most important stage: choosing a camera. If you think about recording your webinar on a web camera, make sure the chosen model supports HD resolution. Your video should look good on all types of screens, and only an HD web camera lets you achieve it.

Our recommendation: Logitech BRIO

A budget alternative: Xiaomi Xiaovv HD USB 1080p

Digital cameras

Many webinar creators record live videos. If you don’t have enough money to purchase a good digital camera, you may do it using your smartphone or web camera, but don’t hope to get a high resolution. It’s better to have at least 300-400 USD and buy a digital camera. But we advise you to do it only when you see your level goes up, and you may call yourself a professional: you have more than ten courses, a huge subscriber base, hold webinars at least once a week, etc.

Our recommendation: Nikon D810 FX

A budget alternative: Canon EOS Rebel T5 with EF-S 18-55mm IS II lens.

👨🏻‍💻 The software you need to hold a webinar

Screen recording

It’s not necessary to record and stream live video. Try recording your screen and sharing this recording with your audience. You may create a presentation and demonstrate slides to people using screen recording software. Voice-over the recording to add some information there.

If your webinar format presupposes demonstration of technical tasks and teaches students how to use this or that service or software, opt for a screen sharing function. We recommend you use the following software:


2. Screencast-O-Matic.

3. Camtasia.

Audio and video editing

It’s impossible to record a video and release it without editing. You’ve probably made some mistakes and need to cut them out of the final version (but you may leave some fine moments to make your audience laugh and relax). People who don’t want to bother about editing prefer holding live webinars or hiring an expert editor. Those course creators who decide to edit their materials for themselves need to consider the following software:

1. Audacity.

2. iMovie.

3. Adobe Premiere Pro.

💡 Details that can facilitate your work

A keyboard stand

If you prefer sitting during your webinar, this accessory isn’t necessary for you. However, some people feel more confident while standing, so they must buy such a stand to have fast access to a keyboard. These stands are usually adjustable; it means you may change the height and incline to feel convenient and confident.

Our recommendation: WorkEz keyboard stand. Its price is affordable enough, so there’s no point in finding an alternative.

A portable stand for laptop or computer

If you want to stand while holding your webinar, you certainly need to buy such a stand to create comfortable conditions for you. This accessory lets you move around the studio in search of a suitable background or lighting.

Our recommendation: Vivo portable vertical stand VIVO

A budget alternative: mobile ergonomic stand Qwork

To sum up

🔁 To sum up

Well, we’ve reviewed the most necessary equipment to hold webinars and design your distance courses. Those who think about starting their business may think they need to purchase only expensive equipment; otherwise, they won’t achieve a good result. However, it’s a big misconception. The budget alternatives we’ve chosen are also successfully used by many course creators.

However, you need to remember that your primary goal is not to buy and set up equipment but to create an interesting, informative, and useful online course. Equipment isn’t the thing that attracts people, and you must know it. If you use outdated information and don’t know how to present it, don’t think that high-quality sound and video can change the situation.

Spend much of your efforts on content preparation, and start purchasing the necessary equipment step by step.