KWIGA is a modern online learning platform. With its help, you can quickly and easily create various types of interactive classes - from Video courses and Mini-courses to Live-courses. All this will take no more than 30 minutes .

Boost your business growth. Take advantage of the remote learning solution now!

Easy creation of a distance learning system

Video or audio courses

It is impossible to imagine a quality educational program without good video and audio materials. KWIGA offers top tools for organizing distance learning. With their help, you can easily create valuable content with high-quality images and sound.

Mini courses

Also, the digital learning platform offers solutions for creating express courses. With their help, your students will be able to acquire the necessary knowledge in the shortest possible time. And the certificate received at the end will confirm the level of knowledge gained.

Live courses

In addition, you can teach online with Live courses. All you need is a high-quality camera and microphone.

Easy customization of the educational online learning platform

All ingenious is simple. Take advantage of our proposals for organizing distance learning. They will help you create your first webinar easily.

Get creative with learning

A simple and flexible constructor will help you create a platform for online education. Let your listeners enjoy the ease and comfort of learning.

Create platforms for remote learning for your audience

Let knowledge be gained by those for whom it is important. Set goals and results for taking online courses.

Add a dash of interactivity

Practical assignments, tests and surveys in the classroom will make distance learning not only interesting, but also effective. And the final exams at the end of the module will help check how well the students have mastered the material.

Uploading Full HD recordings of classes to the system for online training

The better the picture and sound, the better the listeners perceive information. KWIGA ensures that the quality of your distance courses is maintained.

All recordings are converted to MP4 1080p format and stored on KWIGA servers. At the same time, the electronic learning system uses the latest algorithms. They not only support high quality video, but also open up new possibilities for organizing distance learning.

At 1080p, your students will be able to read finely written text as well as view images with lots of detail. Full HD is supported by all modern PCs, smartphones and tablets.

In addition, the KWIGA distance learning service offers to download videos via Youtube and Vimeo using a closed link.

Create your landing page

The presentation page is a "sign" of your educational project. Our team has done everything so that you do not spend a lot of time creating a learning platform. Come up with a name for the course, describe it and outline the goals - that's all.

Automatic notifications for students in the online learning program

Forget about a bunch of complicated actions to alert listeners. A flexible notification system (about completed assignments, comments, reviews) will allow your students to always be aware of new activities.

Database collection and advertising on the platform for training courses

Embed ad blocks on top of your video tutorial. Buttons and special fields will help to build a better base of potential users for your information products.

Simple Distance Learning Analytics System

Complex menus are a thing of the past. Observe the required indicators directly in the course card.

Convenience of managing a distance learning system online

Importing Listener Lists

The KWIGA service offers unloading contacts from other services and adding them to the student base. In this case, all users will receive an invitation to classes by email.

Access system

Each student, upon entering the distance learning system, will receive exactly as much material as his training option provides. You can also post any webinar to the public.

Automatic lesson recording

KWIGA's online learning platform automatically saves live recordings in your personal account. You can send a link to it to your students or download the lesson to your computer.

Easy webinar series creation

Online training is easy. It is enough to set up a series of classes once and combine modules.

Working with tags

The tagging system will help you easily group lessons and students. In addition, search by tags greatly simplifies the work with the educational platform.

Ease of interaction with students in the online distance learning system

Make learning even more fun. Connect with customers through comments under webinars and online chats on live broadcasts. You can also notify students about new activities through social networks, instant messengers and e-mail.

Convenient chat with moderation

All basic communication on the platform for conducting online training occurs via chat. Therefore, it is important that it works without "brakes" and has a separate tab with questions. KWIGA offers all this and more!

Live communication

All participants can ask questions to the presenter or speaker via video link.

Simple grading system

Easily test your students through polls. A special constructor will help you compose questions, set the time for solving tasks and the minimum score for passing the test. The results are saved in your Personal Account. They will help you learn more about your audience.

Safe suggestions for organizing distance learning

Your business is your passion. We understand this like no one else. Therefore, our anti-fraud team is always ready to protect you from the bad guys.

  • Use flawless hosting to protect your data.
  • Take full control of your project information.
  • We constantly monitor the security situation while you rest.
  • The system is updated automatically.
  • A 2048-bit SSL certificate guarantees the security of customers' personal data when registering on the distance learning platform.
  • We only work with trusted financial service providers with PCI DSS Level 1 certification. Know that your data is always safe.

Ideal mobile platform for learning

Far away, students always watch webinars from computers or laptops. Increasingly, they are using smartphones and tablets. Therefore, we have created a portable solution for organizing distance courses.

Mobile apps for iOS and Android will greatly expand your audience. Log in to the distance learning platform from your smartphone.

The mobile application allows you to:

  • connect to the lesson from a smartphone or tablet.
  • communicate with other listeners via video and audio communication.
  • watch presentations.
  • leave messages in the chat.

And this is not all that will be available to you in the near future!

Our goal is to create a comfortable distance learning system. Therefore, the KWIGA application is perfect for this.

Get paid on the popular online learning platform

Try our financial solutions that really make life easier. Believe us, we tried.

Bookkeeping without problems

We'll take care of the paperwork while you teach.

Accept payments directly on the interactive learning platform

After registration, all students can pay for the courses in any convenient way. To do this, simply connect payment systems and accept money from anywhere in the world.

Simple pricing options

Engage customers with compelling pricing options - coupons, subscriptions, bundles, and more.

Declare Yourself Even Louder

Try our affiliate marketing tools. Tell the world about your educational business.

KWIGA offers simple and powerful online learning solutions. Our educational platform allows you to launch high-quality seminars in 30 minutes - Video courses, Mini courses and Live courses.

Let your business grow. Organize your first training now!

Simple solutions for organizing training

Video or audio courses

The quality of training directly depends on the quality of video and audio materials. The training platform offers everything you need for distance learning. Quality solutions are available to you to create valuable content.

Mini courses

In addition, the training site offers the creation of intensive training courses. Thanks to them, your students will master the material in the shortest possible time. In addition, they will receive a certificate that confirms the level of knowledge gained.

Live courses

In your personal account you will find everything you need to create Live classes. All you need is a quality webcam and a working microphone.

Ease of setting up an online training platform

The simpler the business, the easier it is to run. Try our simple solutions for launching training sessions. It's easy to create your first educational project.

Unleash creativity

A simple and flexible builder will allow you to create a series of useful online activities. Your students will enjoy easy and enjoyable learning.

Give knowledge to those who need it

Create unique products for your audience. Set clear goals for your students and conduct educational projects.

Add some variety

Add tests and surveys to each seminar, and also conduct exams at the end of the online course.

Upload videos of lessons to the online training system in Full HD quality

The quality of video and audio materials greatly affects the assimilation of knowledge. Take advantage of simple solutions that guarantee high quality content.

All trainings are recorded and stored on the servers of the KWIGA platform in MP4 1080p format. Modern codecs and algorithms allow you to maintain the quality of the recording, and also offer new opportunities for organizing online classes.

Full HD quality allows you to read small print and get acquainted with detailed pictures without any problems. In addition, all modern PCs and portable devices are 1080p quality.

Also, our platform offers everything you need to download videos via Youtube and Vimeo using a closed link.

Resizable landing page

The landing page is the face of your training. And we did our best to get you set up as soon as possible. With simple settings, you can come up with a course title and description, and clearly set goals.

Automatic member notifications

Forget about setting up your mailing list. A flexible notification system will help notify listeners about future activities.

Database collection and advertising

Take advantage of the ability to embed ad units on top of your classes. Buttons and special fields will help to build a base of potential customers.

Simple analytics

No more complicated menus. Everything you need for online training is displayed in the site module card.

Convenience of organizing and conducting trainings

Importing Listener Lists

The educational platform will help you download contact lists from other services and add them to your customer base. All participants will automatically receive an invitation to the seminar by e-mail.

Access system

Each student will receive a specific amount of training material, which depends on the chosen training option. You can also post any lesson to the public.

Automatic recording of online seminars

The training software records and saves live sessions in your personal account. You can send a link to the videos to students, or download them to your computer.

Create training series

It is enough to combine lessons in a series once to easily conduct lessons in the future.

Tag system

Thanks to tags, you can organize seminars into groups and organize your audience. Besides, searching by tags makes the platform very easy to work with.

Convenient feedback in the online training system

Give your listeners the pleasure of learning. Interact with clients through the comment box below the seminars, as well as online chat rooms for live training sessions. Your students are always aware of new activities through social networks, email and instant messengers.

Modern chat with moderation

Chat is considered one of the most important communication tools for organizing any seminar. KWIGA educational platform guarantees a stable chat experience. A separate tab with questions will help to tell about everything that interests the participants.


All participants can contact the presenter or speaker via video link. Such calls can be combined into conferences. Also, during training with the use of presentations, you can activate the broadcast from the webcam at any time.

Convenient grading system

Evaluate as you see fit. And we offer a convenient constructor for creating polls. Choose the types of questions, set the time limit and the minimum passing score. All results are published in your account, so you can find out more about your students.

Safe training services

We perfectly understand the importance of your business. Therefore, our team appreciates your desire to place a profitable business in our hands. The security team will protect your project from the hands of intruders.

  • Great hosting to protect your data.
  • Your data is controlled only by you and no one else.
  • We monitor the safety of your training site 24/7.
  • Don't wait too long for updates. The system is updated automatically.
  • A 2048-bit SSL certificate guarantees the security of customer data when entering the platform, as well as paying for participation.
  • KWIGA only works with trusted financial service providers that are PCI DSS Level 1 certified. Your data is in good hands.

Mobile solution for organizing business trainings

Not all listeners can join the seminars from their PC. Quite often they use portable devices for this - smartphones or tablets. Therefore, our service offers an excellent solution for organizing and conducting trainings.

Dedicated apps for iOS and Android will help you grow your classroom audience. Listeners simply log in from their mobile device.

Our applications will help:

  • join the online seminar from your smartphone and tablet.
  • communicate via video and audio communication with the presenter and other participants.
  • watch live presentations.
  • leave messages and ask questions in the chat.

And this is just a small part of what you will be able to use very soon!

Our team does everything to ensure that each client can get the necessary knowledge. Therefore, the KWIGA mobile application is a convenient and practical training platform.

Ease of getting money for organizing trainings and seminars

This is where we are the best. Try our financial management tools that make life so much easier.

Help with accounting

We will take care of the documents while you are doing what you love.

Accept tuition fees

After registration, each client can pay for participation in seminars in any convenient way. Connect various payment systems to accept payments from anywhere in the world.

Flexible pricing

Offer listeners coupons, subscriptions, lesson packages, and many more pricing options.

Make yourself more confident

Try our affiliate marketing tools. They will help spread the word about your project to as many people as possible.

KWIGA is an advanced platform for automatically delivering lessons. Start your first class in just 30 minutes.

Make money from your experience. Organize your first automated online master class now!

The main functionality of the platform for automated webinars

Trainings broadcast

In your personal account, you can find everything you need to create online lessons and workshops. All you need to start a class is a high-quality webcam and microphone.

Fast conference

Create a conference and invite anyone to it.

Auto Webinars

In your personal account, you can find everything you need to create online lessons and workshops. All you need to start a class is a high-quality webcam and microphone.

Benefits of running auto webinars on KWIGA

Intuitive interface

A step-by-step checklist approach will help you quickly create an online class.

Work without "freezing"

KWIGA broadcasts video and audio materials without lags. Therefore, you can freely acquaint students with new knowledge.

No additional software

KWIGA uses modern web technologies. Therefore, there is no need to download additional plugins and configure them.

Automatic webinar recording

We not only broadcast the master class, but also record it and store it on a secure server.

Works in all popular browsers

The platform does not require installation on a PC. Everything you need is available in the web interface.

Minimum effort

Forget boring instructions. Getting to know the platform will take no more than half an hour.

Device autoconfiguration

No extra fuss. The system automatically checks the devices and adjusts the broadcast quality to their needs.

Unique development

KWIGA's internal technologies allow you to organize high-quality broadcasts. You can also connect third-party sites.

Simple analytics

No complicated and overloaded menus. All the necessary data is available in the information card.

About video quality and technologies when organizing auto webinars

The perception of new knowledge depends on the quality of video and audio materials. KWIGA guarantees the preservation of high quality content not only during broadcasts, but also after them.

After the live broadcast, the recording of the online lesson is converted to MP4 1080p standard, and then stored on a secure server. Advanced codecs and algorithms support high quality picture and sound, and also open up new opportunities for your business.

Full HD format makes it easy to read small print, as well as view pictures with a lot of detail. Moreover, this standard is supported by all modern PCs, smartphones and tablets.

Moreover, you can start and record a live stream via Youtube. Share the closed link to the lesson with your students or download the video to your computer.

Representing your brand when launching automated webinars

The landing page is the face of your educational business. Therefore, it is important to be able to quickly configure it. Come up with a name for the broadcast, its description, upload the necessary materials, and also perform additional settings for the webinar room.

Only the essentials

The settings menu contains the most important functions for creating an online training.

Unique product

Add a colorful cover to grab the attention of your audience.

Adaptable room

Change the settings as you wish.

Ease of service management for live broadcasts

Access settings

Students will get acquainted with the amount of material that is provided for by their training plan. You can also make any post publicly available.

Automatic recording of webinar broadcast

KWIGA automatically records and saves Live Activities to your account. Share them with students by sending them a link or download the video to your computer.

Working with tags

The tagging system will help group the listeners as well as the individual lessons. And tag search makes the job much easier and faster. Even your granny can figure it out!

Interaction with students

Conduct tests to check how well the audience understood the new material.

Interact with viewers live through the comment form and online chats.

Accept payments on the platform of auto webinars

All students, after registering at the online school, can pay for participation in the courses in any convenient way. Connect popular payment systems and accept money from any country.

Support for hundreds of currencies

Integrate your educational business with well-known payment services and accept payments in a convenient currency for your customers.

Professional bookkeeping

All information about payments is collected in a separate table. We also remotely manage payment systems through integration.

Top affiliate marketing tools

Make yourself known at the top of your voice.

Specials with flexible pricing options

Offer new value-added opportunities to your students - subscriptions, packages, and more.

Visa and MasterCard support

Your students will be able to pay for tuition by credit card.

Convenient online payment module

Only the most necessary things for making a payment are available in it.

Payment page design

The listeners will feel comfortable.

Fast payment processing

Funds are transferred in a matter of moments.

About data security

  • Your business is your passion. And we understand why you trust us with your creation. An anti-fraud team will solve the security issue of your webinars.
  • Get access to flawless hosting to protect your data.
  • KWIGA staff do not influence the content of your online lessons.
  • We monitor the security 24/7 for your peace of mind.
  • Don't wait for new features to appear. All updates are automatic.
  • A 2048-bit SSL certificate guarantees the safety of customers' personal data when logging in and ordering.
  • KWIGA only works with the best PCI DSS Level 1 financial service providers. This is further confirmation that your data is safe.

Smartphone solutions

Not every student can watch the live broadcast of the webinar from a computer or laptop. Therefore, sometimes you need to resort to using portable devices - smartphones and tablets. KWIGA's web interface automatically adapts to any screen. However, for regular listeners of your training, our mobile solution is being developed.

Convenient applications for portable devices based on iOS and Android will help you easily expand your audience and improve communication with regular customers. Each user will be able to join the broadcast from their smartphone or tablet.

The mobile solution allows to:

  • join live streams at the online school.
  • communicate with other listeners via video or audio communication.
  • watch presentations.
  • leave comments and messages in the chat.

And this is not a complete list of what you will be able to use very soon!

We strive to create a comfortable environment for every student. Therefore, the KWIGA mobile application is convenient and practical.

Integration with third party services

Connect third-party services to exchange data with KWIGA. Integrations with payment systems, social networks, instant messengers, as well as solutions for marketing automation and analytics are available to you.

Launch your first Auto Webinar today!

KWIGA is the best live streaming platform. In just 30 minutes, you can launch your first live webinar.

Let your knowledge generate income. Give your first online master class now!

What Is a Webinar?

A webinar is a live or previously recorded online event that enables participants to attend a presentation, lecture, workshop, or discussion in a virtual setting. The words "web" and "seminar" are combined to form the word "webinar" that we are using now. Many purposes for webinars include instructional, informational, promotional, and training sessions. The overall duration of an online seminar is 30-60 minutes.

The most popular setting is when the presenter or host of the webinar can use a camera to display themselves to the audience while sharing their screen to show slides, movies, or other content. However, a single speaker, a group discussion, a product demo, or an open forum can also be put in a virtual space.

During a webinar, participants can use chat or Q&A capabilities to communicate with the presenter and other attendees, enabling real-time participation and feedback.

A wide range of platforms is available for hosting webinars, including a webinar hosting platform, social media websites, or video conferencing programs like Zoom or Google Meet. While some webinars are free to join, some platforms could ask for a fee or registration.

Due to their accessibility and ease, webinars have grown in popularity in recent years and caused hundreds of online schools to be developed worldwide. Participants can interact with the information and other attendees without traveling or being in the same physical area because they can attend from anywhere with an internet connection.

Businesses frequently utilize webinars for lead generation and marketing because they allow them to exhibit their goods and services to a large audience. Moreover, coaches and tutors regularly use webinars to provide online courses or workshops for professional development.

Webinars are a two-way mode of communication in which participants and presenters exchange information in real-time, making them highly effective. Therefore, businesses should learn what is a webinar and how to use it to reach their goals.

The main functionality of the platform for live broadcasts

Broadcasts of webinars and online master classes

All tools for launching webinars, online presentations, and master classes are available in your personal account. Creating a broadcast from a webcam and microphone has never been so easy.

Fast conference

In just a few minutes, you can create a conference and invite everyone to it.

Auto Webinars

All tools for launching webinars, online presentations, and master classes are available in your personal account. Creating a broadcast from a webcam and microphone has never been so easy.

Benefits of streaming on KWIGA

Simple interface

A clear and intuitive step-by-step with a checklist will help you quickly prepare for your webinar

Lag-free video demonstration

The platform works without "lags", so you can introduce the participants to the video materials for the lesson.

Without installing plugins and software

The system is based on modern web technologies. It does not require any additional configuration.

Support for popular browsers

No need to install KWIGA on PC. All interactions take place in the web interface.

Recording of broadcast and auto webinars

In addition to the broadcast itself, we also record it and store it on a secure server. Just in case.

Automatic device configuration

Forget unnecessary anxiety. The system will automatically check the operation of the devices and adjust the broadcast quality.

Minimum effort to master

Get a quick start on the platform for video streaming without boring instructions.

Simple analytics

There are no complicated menus with a ton of data. All important indicators are displayed in the course card.

Your own product

Our platform allows live streaming thanks to internal KWIGA technologies. You can also connect additional broadcast programs.

Kwiga webinar platform is the best solution for those who are looking for an easy-to-use and effective tool for organizing online events. It offers extensive customization options, an intuitive interface, a full range of integrations, and detailed analytics to measure results. Creating webinars on the Kwiga platform will increase the efficiency of your business and attract new customers.

Create and host your own webinar on the Kwiga platform
Try it now!

About video quality and technologies when creating an online broadcast

High-quality sound and picture directly affect the perception of information. Therefore, KWIGA guarantees the preservation of the high quality of educational content both during and after the broadcast.

After the broadcast, all recordings are converted and stored on the server in Full HD format. Video encoding uses advanced codecs and algorithms. They not only maintain high quality, but also open up a sea of ​​opportunities for starting an educational business.

The MP4 1080p standard allows students to read small text as well as view pictures with great detail with ease. In addition, all modern computers, smartphones, and tablets support Full HD quality.

We also offer the ability to start and record a broadcast via Youtube. You can share the closed link to the lesson with your students.

Representing your brand when launching an online broadcast

The broadcast cover is the “face” of your project. And we offer the possibility of its quick and flexible configuration. In just a few minutes, you can come up with a name for the broadcast, describe it, download the necessary presentations, and also set up additional settings if you wish.

Nothing extras

In the settings menu, you will find everything that is most important for starting a webinar.

Unique product

Add a bold cover to grab viewers' attention.

Adaptable room

Change the settings as you see fit.

Ease of service management for live broadcasts

KWIGA offers everything you need to ensure that listeners learn as much as possible about you and your brand.

Access settings

Students will get acquainted with the amount of material that is provided for by their training plan. You can also make any post publicly available.

Automatic recording of webinar broadcast

KWIGA automatically records and saves Live Activities to your account. Share them with students by sending them a link or download the video to your computer.

Working with tags

The tagging system will help group the listeners as well as the individual lessons. And tag search makes the job much easier and faster. Even your granny can figure it out!

Interaction with listeners

Conduct tests and surveys to check how well students have mastered the material.

Interact with clients while streaming the master class through comments and live chats.

The ability to accept payments

After registering at the online school, each user can pay for the course in any convenient way. Connect popular payment systems to easily accept funds from anywhere in the world.


A clear and intuitive step-by-step with a checklist will help you quickly prepare for your webinar.

Professional bookkeeping

We collect all data on payments in a separate table and remotely manage payment systems through integration.

Affiliate marketing tools

They will help to firmly announce that you are running an educational business.

Special offers

Subscriptions, packages, and much more are all designed to make learning profitable for you and your students.

Visa and MasterCard support

Your listeners will be able to pay for participation using a bank card.

Convenient online payment module

Nothing more, just everything you need.

Payment page design

Users will feel comfortable.

Fast payment processing

Funds are credited in a matter of moments.

Security of the service for selling online courses

  • Your business is your passion. And we perfectly understand that you trust us. The anti-fraud team will solve any security issues of your online courses.
  • You get access to flawless hosting to protect your and your customer’s data.
  • KWIGA employees do not influence or modify the content in any way.
  • We are constantly monitoring the security situation for your peace of mind.
  • The site with live broadcasts is updated automatically. Therefore, you no longer need to wait for new features to appear.
  • A 2048-bit SSL certificate guarantees the security of customers' personal information when logging in and ordering.

Mobile solutions for online courses

Not all students are able to watch the live broadcast and participate in distance learning from a computer or laptop. In some cases, this requires the use of smartphones and tablets. Our web interface automatically adjusts to any screen of a modern device. However, a mobile solution from KWIGA is being developed for regular visitors to your online schools.

With the mobile app, you can:

  • Connect to live broadcasts in the online school.
  • Communicate with other participants via video or audio means.
  • Watch presentations.
  • Leave comments and messages in the chat.

Integration with third party services

Use bundles with third-party services to transfer data both to and from KWIGA. Connect payment services, social media, and marketing automation and analytics platforms.

People learn all their lives, interact with the outside world, and expand their consciousness from birth. Therefore, our thoughts and learned lessons allow us to evaluate the picture of the world.

In the process of learning, students develop cognitive abilities. There are so many ways to do this, but only a few can help you retain new knowledge. One of the most effective approaches, among others, is distributed learning. Let's learn more about this concept.

The Notion of Distributed Learning

Distributed learning is a specific method when students spread their goals evenly over the learning time. Moreover, lessons have a shorter time, but they occur more frequently. Therefore, this method differs from the mass method, where students must complete the entire program in a year and move on.

There are also differences in the ways of getting knowledge. For instance, students cram answers to midterm and final tests, but they will keep them in memory for a few days. It focuses on practical memorization, bringing more benefits and better retention of new knowledge regarding distributed learning.

How Effective Is The Distributed Learning

The German psychologist Hermann Ebbinghaus first considered the practice of distributed learning. During his studies of human cognitive capacities, he noticed that repeating information at a specific interval allows you to fix it in memory for a long time.

It is better to use the following methodology:

  • the first repetition - immediately after the end of reading;
  • second repetition - 20 minutes after the first;
  • the third repetition - 8 hours after the second;
  • fourth repetition - 24 hours after the third.

This approach allows you to remember information nine times faster than the usual "memorization." Therefore, distributed learning helps you consolidate knowledge and skills in long-term memory qualitatively. More and more teachers and creators of online courses are using a methodology that relies on neuroscience.

What Are the Methods of Distributed Learning

There are three most common ways to implement distributed learning into your curriculum:

Procedural Learning

In this case, a person learns to reduce the constant working of neurons. Then, with frequent repetition, information is automatically consistent with actions, and the result is something like muscle memory.

This approach is practical when learning, for example, to play piano or guitar. It is much better to master a particular skill than to play mindlessly. Further, it's vital to start slowly and gradually increase the tempo. After that, you can connect the skills.


Scientists have found a connection between long-term memory and gained skills. For example, some can learn much more if they have developed a consolidation system since childhood, remembering information under the influence of some stimulus.

For example, with the constant repetition of the text, a person subconsciously picks up some keywords. And when people notice them in different circumstances, they begin to remember what they learned earlier. With each repetition, the information gets even better fixed in long-term memory.

Constant Knowledge Testing

This point is the most critical when talking about the distributed learning process. After completing the module or course, you must pass the initial test, which will help you find out the first results. Then, you can increase the intervals between the following tests based on them.

Knowledge testing can be both oral and written.

How To Implement Distributed Learning in the E-course

E-learning is becoming the new standard. It's facilitated not only by general digitalization but also by the coronavirus pandemic. Meanwhile, thousands of students pay due attention to distributed learning as one of the best methods. It allows every tutor to set individual conditions for each learner. And this is how you can implement distributed learning:

Choose an Optimal Course Length

First, you should review the content. There are complex topics that take dozens of hours to learn. Conversely, you may shorten some modules, allowing applying the distributed learning methodology as efficiently as possible.

Pay Attention To Course Structure and Segmentation

After analyzing the eLearning content, it is necessary to work on the structure properly. Think about how you can divide the e-course into parts so that each module fully and effectively covers a specific block of knowledge.

Remember that a clear goal for each segment is an essential part of any online course. After all, if students cannot reach their goals, they won't be able to learn the following topics.

Create a Course Plan

The distributed learning methodology won't help achieve the desired result if you do not have a clear plan to take an e-course. In addition, it is necessary to ensure gradual access to new modules. This approach will save you and your students time, as they won't quickly cram the material at the end of the course.

It is much better to open each module gradually: until students have spent the required amount of time watching the video or have not passed the intermediate test, they cannot move on to the next level. It is also worth noting that they cannot return to the previous one (i.e., there is no way to correct the score). In addition, this approach ensures that the eLearning course schedule is adhered to and its objectives are met.

Educational platforms make it possible to create a training program taking into account all the nuances. An intuitive environment allows you to quickly track each student's progress and establish an individual development program. In addition, you can launch the first eLearning course in just 30 minutes.

Do Not Forget About Tests

You can't do your job without them, even using advanced teaching methods. However, quizzes and tests are required, and they help you evaluate students' progress during the e-course. It is possible to mark modules that require passing a test on the online education platform.

In addition, the LMS helps you change the course structure. For example, if you detect a decrease in student performance in a particular module, you can adjust the lessons' order. It will make it more effortless to pass the training course and increase the score for the test. In addition, working on the structure allows you to create a highly productive learning experience.

You can put tests anywhere, but experts recommend doing them at the end of each module. But do not overdo it with checking students; otherwise, you risk boosting the outflow of learners from the course. Nowadays, game mechanics are also increasingly used in tests. They attract students' attention and stimulate the study of valuable facts. In the end, students remember more practical information to use in the future.

Repeat Information to Students Regularly

Distributed learning develops the remembrance of valuable knowledge. Therefore, it differs in the number of repetitions of educational material during the e-course. It's vital to ensure that you do enough repetitions of the current topic to store the knowledge in long-term memory. After all, the brain also should be trained, like any other muscle.

It's unnecessary to repeat each topic ten or fifteen times because it depends on the complexity of the e-course and the individual characteristics of each student. Therefore, experts in online education advise maintaining the number of repetitions at a middle level. This approach will provide equal conditions for all students. If any of them have difficulty with a particular topic, they can get more time to review.

Another advantage of regular repetition is learning without restrictions. Students can study freely and not worry about their schedules. It also reduces stress levels and increases completion of the online course.

Where Is Distributed Learning Most Often Used

There are many areas to apply distributed learning. And only you can decide where and when to use this technique. Meanwhile, it is crucial to determine the target age group and the complexity of the material. So let's look at three areas that are the best for distributed approach.

Learning Foreign Languages

Perhaps this is the best option for using such a technique. After all, the primary problem of learning foreign languages ​​is not the correct use of vocabulary or the construction of sentences but the preservation of the lexicon. People may forget words over time, like any other knowledge.

In addition, if you can quickly memorize a large number of words, then you'll be able to cope with other topics (for example, pronunciation and intonation) more easily.

Distributed learning helps fix new vocabulary in memory as much as possible. You can divide similar words or specific meanings into separate groups and work on them. Therefore, you'll create a stimulus for remembering words in the future.

Courses for Experienced Students

If your target audience already knows the course subject, a distributed method will help you create a more advanced program.

But, it's essential to use this strategy cautiously because you don't know what knowledge your learners have received earlier. Therefore, it is better to start learning a new topic with an introductory course. And don't forget about dividing the e-course into separate parts if you want to present a complex subject.

Subjects That Require Constant Repetition

Some directions require repeating specific actions several times before they fix in long-term memory. These include, for example, yoga or playing musical instruments. Here it is best to use distributed learning. It is pretty simple: this approach creates new neural connections connecting skills to specific actions. Therefore, a distributed technique improves peoples' cognition.


Let's sum it up briefly. The distributed learning methodology is mostly better than traditional mass learning. Practice makes it perfect, as they say. It happens in life: if you want to succeed, you must gradually and often repeat specific actions.

However, there is no ideal way to implement distributed approach in an online course. It is much better to change its content as needed. Yes, it does require a certain level of grit and skill in detecting more or less effective techniques. However, it'll help provide the perfect learning experience for your students.

We hope you found this article helpful. If you have any questions about distributed learning, leave them in the comments section below. We will answer them and analyze the most interesting ones in the following articles!

A website is necessary for any company, from bloggers and freelancers to large global brands. Your business can reach a broad audience, easily track user activity, and open up new marketing opportunities with a professional website.

At the same time, thousands of people prefer to create websites with the builder. It is the most effortless way to create a page, especially for new entrepreneurs. So let's learn how builders help create an Internet page.

What Are the Benefits of Using Online Web Page Builder

As we said before, the online builder allows you to create a web page for your business in the shortest possible time. However, there are other advantages of using such a solution:

  • a wide variety of design templates for various fields;
  • no technical or design skills are needed;
  • the online constructor doesn't depend on third-party developers;
  • availability of free subscription plans;
  • constant platform updates;
  • round-the-clock technical support.

So, we've seen the strong points of website builders. Let's look at five easy steps to develop a customizable page.

Selecting a Site Builder

You can follow the list of clear criteria for choosing the perfect solution:

  1. Intuitive interface and templates. It is best to pay due attention to services with multilingual support.
  2. Price. Our article will consider services with free and paid subscriptions, and they differ in functionality and the number of available templates.
  3. Template quality. The quality of the website itself depends on this feature. Sure, it is unlikely that a simple template will turn out a page that will skyrocket at the top of Google search results.

We have prepared a brief analysis of the most famous builders. They allow thousands of creators to build a page without difficulty.


It's the most widespread choice, so you've probably heard of WordPress.

This solution has paid ( and free ( versions. In the first case, you connect this service to the web hoster and fully ensure website security. In the case of, you need to download free files for further placement through your hosting company.

WordPress offers hundreds of great templates for every taste. In addition, the web page can be as functional as you wish. Therefore, WordPress is a highly-effective choice for extending your Internet page.


It's a universal online platform for developing websites. It offers quality page templates, self-hosting, domains, and an advanced builder. Further, Squarespace supports e-commerce features.

Squarespace-based sites are flexible in customization, but their functionality is somewhat limited (compared to WordPress pages). There are hundreds of unique templates for HoReCa, entrepreneurs, musicians, and e-commerce.


It's a less widespread but also highly effective web page builder. You can drag and drop different template elements, making it simple to work with templates. Any user can freely add new functionality and even create e-commerce pages. In addition, Weebly offers an excellent selection of domains (if you haven't already done it).

This platform is becoming incredibly popular, especially among freelancers and small and medium-sized businesses. However, the functionality may not be enough for companies looking to scale.


Let's review one of the most famous web page builders. WIX offers hundreds of ready-made templates for travel agencies, restaurants, events, etc. Just choose the template you like and customize it for yourself.

The service follows the same principle as Weebly. You can create your website piece by piece, just like a LEGO constructor. Put buttons, and images, change colors, test fonts - this turns website creation into an exciting game.

WIX also has an intuitive interface, but the developers have created a detailed video about working with the online builder.

All ready-made templates support Google Analytics, payment solutions, and other services. In addition, WIX offers a unique solution - ADI (Artificial Design Intelligence). It is enough to enter the initial data, and artificial intelligence will make a turnkey web page for you based on existing Internet pages.

The main features of the WIX builder are available for free. However, you should choose one of three packages to get full access - basic, unlimited, or VIP.


This service is the primary competitor of WIX, which is more focused on design than functionality. Every user can put together a page from ready-made blocks consisting of a fixed volume of elements. Tilda has fewer tools for creating a unique page, but the service offers more than 500 blocks for any purpose. And you can change images, text, color, anything.

The Tilda interface is less intuitive. Many panels and buttons are not directly available on the screen. Instead, you should click on the button with a "plus" image on the edge of the block.

Also, the full-fledged service offers a large selection of tools for launching an e-commerce page, but it is only available in a paid subscription plan.

One of the significant advantages of the platform is the massive amount of helpful information. For example, Tilda has a blog with tutorials and instructions on creating websites, connecting analytics services, call tracking, online consultation forms, etc. All this makes Tilda a good choice for beginners.

Choosing a Domain Name and Web Hoster

After developing a website, you need to come up with a brilliant and memorable name, and it should reflect the heart of your business and be unique.

Once you have chosen a domain, you should look for reliable hosting. Again, it is best to apply to an expert who will analyze all the options and pick the most optimal price-quality ratio.

Some online services offer users to forget about the long search for a hosting company and provide free website hosting. But in this case, it is worth remembering the possible risks:

  • There is no guarantee of the smooth operation of your website and the safety of all data on it. You can solve the second issue by making regular backups, but you will lose money due to downtime;
  • Web page management capabilities may be limited, and the work of technical support may be unsatisfactory;
  • If there is a large influx of users, the website slows down;
  • Ads increase the load on the page. However, the sale of advertising space is the primary source of profit for hosting companies.

Therefore, be responsible for choosing a web hoster to avoid problems.

Choosing a Design Template

The next step is choosing a perfect template; it affects the appearance and structure of the web page. Then, you can add some necessary changes to your site in a few clicks. There are no more painful searches for a skilled designer and hours of planning your perfect design! Instead, an automatic template helps you get a turnkey page to fill with content. Here are our five tips to make your page stand out from competitors.

How To Create A Unique Page

    1. Add new sections or separate pages with essential data (company info, list of services, contacts, etc.). It will highlight the page among dozens of other websites.
    2. Fill the website with live photos. This approach increases the originality of the page and the credibility of the resource by the search engine.

  1. Change the color scheme. Some online builders offer tools for selecting matching shades.
  2. Change page structure. You can always replace blocks of text, buttons, and other functionality.
  3. Test fonts. Your main task is to make an easy-to-read site. Select the optimal style and font size to make the content perception comfortable.

These tips will help make your web page more original and stand out from competitors.

Content Preparation

As you can see, the layout itself does not take much time. But after that comes the most challenging step - filling the website with content. And if the pictures can still be non-original (subject to copyright), this will not work with the texts. The page's position depends on the quality of the articles.

In addition, there are other requirements for the quality of content. Let's consider them in more detail:

  • Pictures and texts should be informative and attract users. Articles without semantic load do not bring any benefit to readers. Moreover, it affects the ranking of the website in the search.
  • No errors. Literacy is paramount. It's unlikely that a user will easily read a text with tons of grammatical, spelling, and other mistakes.
  • The actuality of data. All information must be relevant, and outdated data will not bring the intended benefit to the reader.
  • Select the central message of your text. Determine why you are producing content. Maybe you want to motivate users to purchase, register on the site or subscribe to the newsletter. In addition, it is helpful to write accessible titles on the buttons (for example, "View products").
  • Visual presentation. Immediately forget about the continuous "sheet" of the text; no one reads it. Instead, it's better to format your text with subheadings, lists (bulleted and numbered), and relevant pictures.
  • Search engine optimization. Every user types a keyword in a search bar to look for your website. Therefore, correctly enter keywords and phrases and provide captions to images. The better you do this work, the higher the search bot will show you in the search results.

Final Revisions and Publication

Each web page builder offers to view your page before publishing it on the Internet. Find the "Preview" feature and check the site for:

  • Spelling mistakes;
  • Text formatting;
  • Placement of pictures (as far as they correspond to the text);
  • Clickability of links and buttons;
  • Ease of navigating the website.

When assembling the site, everything may seem convenient and pleasant to you. But it's better to present your page to your close friends; let them look and share their thoughts. You may also create a special questionnaire to understand the UX. But remember, only constructive criticism matters!

When you've done all the final edits, launch your Internet page.


Let's sum it up. Online web page builders help you develop a professional site for various needs. You do not need to have a technical background for this. Moreover, you can save money on the services of freelance designers.

Page promotion can take a long time. Therefore, do everything possible to promote your website in the search engine (e.g., regularly update pictures and text and establish quality communication with your audience).

We hope that you found our article helpful. If you have any questions about creating web pages through the builder, leave them in the comments section below. We will answer them and analyze the most interesting ones in the following materials.

Over the past decade, the world has become familiar with many social networks. Some have become highly popular (for example, Facebook, Instagram, Twitter, or TikTok), while others have not gathered their audience (for example, Google Plus). At the same time, the attitude to social networks can be completely different - from an effective way to know more about the lives of others to a time killer.

But one thing is clear: many users spend hours browsing the feed on the social network. Therefore, it is vital to make the content of the online course catchy. Let's figure out how to make educational content as attractive as a social media feed so that students can consume it with pleasure.

Why Social Media Is a Great Source of Inspiration for Online Course Design

The number of available e-courses is rapidly growing. Therefore, you can quite easily understand what draws attention or, conversely, distracts from learning. And since social networks hold a special place in every person's life, a question arises: what can I do to ensure that my audience actively attends eLearning courses?

Think About Your Target Audience

Before developing the course, it is necessary to think about those who will attend it. So, materials for regular and corporate courses will look different. Knowing who you most want to see in your courses can select the right tone for your entire online course. And it does not matter at all which educational platform you have chosen.

Find Out About the Demands and Preferences of Students

Your students should not be solely content consumers. Think about how you can involve students in the learning process and interest them in exciting classes. To do this, you need to research the target audience:

  • Where are your students located, in one region or around the world? Are there cultural features that are not typical of your country?
  • Why does your audience need an eLearning course - to learn a new skill or improve an existing one?
  • What are the goals of your course? How can students apply their new knowledge into practice?

Once you have a more precise idea of ​​your target audience, start thinking about your learning format and choosing an educational platform. Learn from the experience of professionals who have already launched eLearning courses. Understanding the needs and desires of students will allow you to create high-quality content for online learning.

When you start working on your learning plan, keep in mind the variety of content types - photos, videos, text, and visuals. They can be used in different combinations and with another presentation. Therefore, you can experiment with formats and build communication with your audience.

Work on the tone of voice

It is better to present pictures, videos, and voiceovers of video lessons in a way that the target audience understands you. The presentation also depends on the style of the message (important, funny, motivating, etc.).

In general, the tone of voice should remain the same. But you can always modify it a little to keep students interested in the e-course. For example, exciting facts will always be presented with humor (as in live communication).

When you share helpful information on the Internet, is it not an exciting experience? Here is a basic example: you are on vacation abroad, took a beautiful photo, and posted it on social media. All your friends and relatives immediately liked and commented on it because they liked the picture.

In addition, eLearning should provide the same user experience for students and teachers. So make adjustments to the tone of voice from time to time to keep students interested in your course.

Create Engaging Content

According to scientists' data, about 80% of information people perceive through the eyes. It is the same with educational content: students first review it but do not read it. Therefore, it is crucial not to give the audience a whole "canvas" of text but a full-fledged combination of photos, videos, and visual elements. This approach allows you to maintain interest in the topic at a consistently high level.

The first thing to think about is how you interact with photos and videos on social media profiles. For example, what motivates you to read a post and like it? Then, use the answers to develop your online course content strategy.

Increase Student Engagement

Many creators of eLearning courses try to keep students engaged through ads and social networks. However, it would be best if you used special programs. For example, H5P is a user-friendly page builder with interactive content. It is also suitable to use Storyline and Rise 360 if you have learned how to use them correctly. They are needed both for presenting content and testing at the end of a module or course.

Moreover, the benefits of gamification should not be underestimated because this approach can play a significant role in increasing audience engagement. Create interactive quizzes and mini-games that allow students to check how well they have learned material from previous lessons.

Choose Images That Do Not Violate the Copyright

The issue of copyright is quite sensitive. To not complicate your life by arguing about authorship with other people, you can use images with a free license (CC). Fortunately, there are a lot of them on the Internet, especially on image bank websites. Just type in "Creative Commons Photo" into the search bar, and you will get access to millions of pictures on various topics.

Remember: your main task is to attract and keep the student's attention. Therefore, forget about the "canvas" of text; otherwise, the user will quickly leave the page.

Integrate YouTube Videos

Students worldwide have explored the use of YouTube videos in eLearning. For example, in 2018, a team of researchers from Malaysia published "Social Media as a Complementary Learning Tool for Teaching and Learning: The Case of Youtube." According to the team lead, Sedigheh Moghavvemi‬, integrating relevant videos from Youtube attracts students' attention.

However, you must be careful when integrating external sources. They should only serve as an addition to your e-course. For example, if you want to explain the main topics, it is better to use an internal player or presentations.

Connecting videos from Youtube can bring significant benefits to your course. But it is important to remember three rules:

  • choose your sources carefully;
  • use videos up to 10 minutes long;
  • offer students the most interesting and valuable facts.

These recommendations apply to courses on any topic, from foreign languages and IT to finance and fitness.

5 Tips for Using Facebook in E-learning

The biggest social network in the world impacts the field of eLearning. You can use it to build communication with your audience. How to do it? Follow our advice!

Create a Separate Space Dedicated To Elearning

Young people feel highly confident in social media. People under 35 get particular pleasure from virtual communication, viewing photos and videos. Therefore, we recommend creating a separate Facebook page dedicated to your online course. In this community, students will ask questions about the course topic, offer ideas for improving the content, and share their learning adventures. In addition, group communication increases the engagement of the audience several times. It is especially true for asynchronous courses when students watch lesson recordings at any time. Therefore, allow students to share experiences and valuable knowledge.

Keep in Touch With Your Students

Stay connected with your audience and other educators. You can do this by publishing posts and direct messaging through Facebook Messenger because it allows you to respond to students' questions more quickly. In addition, you can send notifications about new training courses and webinars, lesson reminders, and homework grades.

Offer Additional Resources To Keep Students With You

E-books, videos, presentations, and other course-related resources will allow students to gain even more valuable knowledge and complete current modules. Give students enough information to have less incomprehension in the learning process. The easier the advancement path, the faster the students start new modules and complete the course.

Divide Online Courses Into Separate Modules

Each lesson should be short but exciting and memorable. This quintessential benefit engages students and increases engagement with content by likes, shares, and comments. In addition, breaking the course into separate modules increases the memorization of new knowledge. Finally, some high-quality photos, videos, and motion graphics will only increase involvement in learning.

Collect Feedback

Facebook allows you to conveniently and quickly collect feedback from students. Just create a poll on the desired topic and wait a bit. You can also post an open question and get answers in the comments. Both methods allow you to understand how satisfied the audience is with the course and what weaknesses need to be corrected. What's more, you can use Facebook to test new features and functionality. It will significantly reduce the budget for feature development.


Let's sum it up. Educational content must be presented in different ways while not forgetting the visual. You must do everything to create a valuable and engaging e-course!

Some online course creators offer courses with a precise sequence of presentation of the material. But there is one thing: they are too predictable. Would you watch the Netflix series knowing what you will see in the next scene? No! Moreover, it is far from certain that you will want to complete this course.

New students need to be attracted by exciting and bright things: beautiful pictures, stories, or videos. They must correspond to the course topic and, most importantly, provide information efficiently and interestingly.

Another vital aspect is creativity. Use your imagination to create public and corporate courses. The tips above will allow you to thoroughly test your solutions and integrate them into your online course as quickly as possible. After all, as a rule, students remember what caused certain emotions inside, and only then can good results be achieved.

We hope that you found our article helpful. If you have any questions about creating content for eLearning, leave them in the comments. We will answer them and analyze the most interesting ones in new articles!

The creation of electronic courses involves many stages: analyzing the target audience, creating a scenario, gathering a team of specialists, testing the functionality, trial launch, and much more. However, the most important one is instructional design, a relatively new but essential concept. Let's consider the meaning of LX-design and its main principles.

The Meaning of LX Design

LX design is a unique approach to creating online seminars and training courses. The abbreviation LX stands for "learning experience." This branch of education appeared in 2007 thanks to the efforts of Professor Niels Floor from the Netherlands. He also formulated a description of the LX design:

"Learning experience design is the process of creating conditions that allow students to achieve high results using methods that focus on the person and the end goal of learning."

Thus, LX-design focuses on experience instead of traditional education methods, where you need to read the theory and do exercises in the textbook. Moreover, careful work on the design makes the passage of the online course more convenient and exciting.

How LX Design Differs From UX Design

LX design has a similar concept to UX. So, in this case, you are considering the issue of interaction with the digital environment. Here are the 3 main aspects of learning experience design:

  • LX builds on the principles of usefulness, usability, and attractiveness of the educational platform. All this makes training videos and webinars exciting and memorable.
  • LX provides developing an interface that keeps the student fit and positively influences learning outcomes.
  • LX focuses on gaining hands-on experience. Therefore, all cognitive elements improve the learning process and apply the necessary concepts during the execution of tasks.

But there are some differences: in the first case, the user interacts with educational content, and in the second case, a graphical interface.

What Are the Principles of Instructional Design

If your training series or webinars follow the rules of LX design, then it will be easier for students to understand the navigation through the platform. This way they won't miss anything important.

Let's look at the main learning experience design principles that help improve your educational product and make it more engaging for students.

Concentrated Benefit

Your course should give the maximum benefit for the rapid growth of competence in the chosen topic and self-confidence. This approach will attract new students in the shortest possible time. If the course does not pursue such goals, your audience will not want to waste precious time. The reason is simple: employees in many professions often suffer from burnout. Therefore, they need to be immediately interested. For example, the course "Creating Your First Landing Page in 4 Hours" sounds intriguing, but "Web Development 101" does not.

Therefore, many experts advise telling students about the benefits of an e-course in the title. It should reflect the solution of a massive problem for a person. Ideally, the name talks about solving daily work tasks, and only then - about the benefits for the student.

Dividing a Large Amount of Information Into Small Parts

This aspect has a scientific background, an experiment conducted by psychologists William Hick and Ray Hyman in 1952. They decided to learn how much time the average person spends making decisions.

The study went like this: ten lamps stood before each participant when buttons were placed under them. Hick and Hyman turned on these lamps in random order. The main task of the subjects is to press the buttons as quickly as possible, which correspond to the glowing lamps.

The experiment led to a rather exciting conclusion. If people get a lot of options to choose from, it is difficult for them to process the information and decide quickly.

How does this relate to LX design? First, it is difficult for the average student to memorize a massive amount of information at a time. Therefore, if there is a lot of text in the lesson, distribute it between the presentation slides. In this case, the student will acquire new knowledge gradually, and as a result, it is better to remember it.

Gradual Complication of the Material

This approach is far from new. In 1956, a team of scientists from the University of Chicago, led by Benjamin Bloom, created a taxonomy of pedagogical goals. According to their findings, the learning process consists of 6 consecutive levels:

  • Remembering;
  • Understanding;
  • Applying;
  • Analyzing;
  • Evaluating;
  • Creating.

At the same time, the sequence is inseparable: if you do not analyze a specific phenomenon, you will not be able to evaluate it. Another example: without the learning and understanding of knowledge, it is impossible to apply them in practice.

Bloom's taxonomy is used today to create educational programs, including eLearning courses. To teach a person any skill, use a sequential approach. First, reveal the topic and its usefulness to the student. And only then explain the principles of operation and ways of application.

In addition, do not overwhelm students with a tremendous amount of new knowledge. Your audience will not like it. The result is dissatisfaction and churn of visitors to your e-course. Therefore, remember: the course must be complicated gradually.

Using Familiar Design Elements

Nielsen Norman Group co-founder Jakob Nielsen famously coined the law: "People spend most of their time on other websites, but not on yours."

Therefore, designers are advised to repeat the design of control elements on popular services. Thus, visitors can more easily understand the navigation on the page.

If you apply Jakob's Law to the learning experience design, you need to abandon unusual buttons and icons in visual design. The reason is simple: students would not understand their meaning. It is much better to use the classic options (a cross for closing a window, a gear sign for the settings menu, etc.). It will improve the interaction of students with the interface of the educational platform.

Clarity and Conciseness

Anton Chekhov wrote: "Brevity is the sister of talent." Sure, writing concisely and concisely is pure art. But there is also a scientific side to this issue.

In 1956, the American psychologist George Miller published his most well-known article called The Magic Number, Seven Plus or Minus Two. Miller deduced a pattern: on average, a person can remember and repeat no more than 7 ± 2 elements. Miller compared the brain to a "wallet" that can store up to 7 numbers, letters, or words at a time. However, if their number is bigger than 7, the brain groups the information in a set of 5 to 9 elements.

How will such knowledge help in creating the design of the learning experience? The primary thesis is to present the material in the classroom concisely and concisely. There should not be more than 7 elements on one slide (for example, a rule or pattern and 4-6 arguments for evidence). It allows you to distribute the cognitive load on students correctly.

Positioning Important Information Along the Vertical Edges of the Screen

In this case, the principle discovered by the German researcher Hermann Ebbinghaus applies. He found that a person best remembers information located at the top and bottom of the visual field. The researcher believed that a person unconsciously pays special attention to such information.

One of the psychologist's experiments showed that a student constantly looks at the first and last items in the list. These are the ones that are firmly rooted in long-term memory.

This rule applies to LX design: put critical items at the top and bottom parts of the list. It will increase the likelihood that the student will pay particular attention.

Adding Accents to the Visual Design

It's an equally important aspect when working on the LX design. After all, among the list of homogeneous objects, the student will notice what is different. The German psychiatrist Hedwig von Restorff called it the "isolation effect." To prove her theory, she organized an experiment. The participants received a list of homogeneous words, but there was also one unique word in the whole list. It was the one that participants of the experiment remembered best.

Therefore, experts in LX-design recommend placing accents to highlight important information. For example, highlight an essential term in bold. It's eye-catching, so students will notice things that merit their attention.

Constant Feedback During the Learning Process

It is vital to maintain constant communication with students during the online course. It allows providing a more personalized approach to learning. So, feedback is not limited to midterm and final tests. It is also crucial to add other methods of interaction: training sessions, brainstorming, joint exercise, etc.

It will significantly improve the e-course in terms of the learning experience. After all, it depends on how valuable the training will be for each student.

Optimization of the Educational Platform

The creators of online courses often do not pay due attention to accessibility. However, if you ignore the problem of accessibility and ease of functionality, you risk launching a failed e-course. There is a high chance that users will complain about a terrible learning experience and bombard you with negative reviews.

The best solution is to optimize the interface and educational material for the most comprehensive audience coverage. It means that your online course should be as accessible as possible. It is easy to do, and the result will exceed all expectations.

Gathering Feedback To Improve the Course

The last principle of LX design is to collect feedback from students regularly. You can do this in many ways: via a feedback form, private messages on the educational platform, a questionnaire at the end of the course, etc. Allow students to say what they think about your e-course. Most of the feedback will relate to the topic and content, but the opinion on the training design also plays an important role. All this will help analyze your educational product and make it better.

Learning experience design is not an exact science. It is because each person has a unique experience and opinion. However, post-course feedback will help you build trustful communication with new and future students. In addition, course developers strive to dig deeper and better understand the target audience.


Let's sum it up. First, LX design is an essential part of any online course. Students take action and become familiar with their consequences, so the learning experience design must be human-centered.

American educator John Dewey wrote that experience must be formulated and expressed in a form that will allow another person to appreciate its significance. Thus, the student of your e-course focuses on his actions and gets new knowledge. And our tips will help improve the quality of your e-course as a whole.

We hope that you found our article helpful. If you have any questions regarding the design of the learning experience, leave them in the comments. We will answer them and analyze the most interesting ones in the following materials.

Stability and high results are essential for the development of your educational business. It is vital to find the drawbacks of your project in time and correct the sales strategy to succeed. It will help analyze buyers' behavior based on a unique marketing model called "sales funnel." Let's figure out what it is and what types of sales funnels exist.

What Is a Sales Funnel

The sales funnel model is one of the most essential marketing tools to analyze the customer's path to buying something. When you understand every step of a potential buyer along the way to decide on a purchase, you can control their behavior and stimulate them to buy your eLearning product through different types of sales funnels.

Elias St. Elmo Lewis first coined the term "sales funnel" in 1898. However, the final version of this model was formed by William Townsend in 1924.

The meaning of this concept is to determine all the client's steps on the way to making a purchase and then build top-notch communication, taking into account the previous decisions of the customer. In this case, visualization of the client's movement from the first contact to buy is needed.

Why You Need a Sales Funnel To Launch

The primary purpose of this model is to turn sales into a more controlled and transparent process.

In addition, the different types of sales funnels will help you:

  • Grow the number of sales. So, the funnel model will make it more straightforward to put forward hypotheses for improving the eLearning business. For example, you saw that 75% of users put an item in their cart but did not proceed directly to the purchase stage. A possible solution is to add unique payment methods and set up a mailing list for customers with abandoned carts.
  • Find problem stages. Sometimes the sales funnel narrows dramatically at a particular setting. Therefore, find the problem and why there is a short dropout of customers. For example, perhaps you have chosen the wrong advertising channels, or there is a problem with the communication of the sales department.
  • Create a more reasonable sales plan. If you know your exact conversion rate, you can quickly determine the number of sales.
  • Determine the effectiveness of individual advertising channels. However, this will require building several models.

Types of Sales Funnels

The sales funnel model is built for each business separately. Moreover, it must be adjusted depending on the current state of the educational business.

There are 4 types of funnels:

  • "From interest to sale" - displays 3 stages (first interest, initial communication, direct sale).
  • "Sale + service" - provides for the stages after a direct sale.
  • "Sales only" — shows data on the deal cycle. Using them, you can estimate the number of page visitors who passed the previous funnel stage or assess the quality of the work of managers.
  • "Cross-sells and upsells" - this funnel displays unplanned and more expensive sales to the customer.

The sales funnel changes depending on your product, marketing channels, business size, and other metrics. Therefore, the ideal scheme does not exist.

What Does a Sales Funnel Consist Of

In the classic version, it is divided into 4 stages (according to the AIDA marketing model):

  • Awareness;
  • Interest;
  • Decision;
  • Action.

When these steps are superimposed on the number of people performing specific actions, you have a funnel that narrows towards the bottom.

At the same time, the widest part of the funnel represents people who realize that they need your product. Moreover, they want to learn more about it and analyze its analogs. The acquaintance process is unique for every business direction, but the algorithm is standard: tell website visitors about your educational product and interest them.

As soon as users have learned the first information, they become curious about the brand and choose the final option more carefully. So, the customer compares the visual design, various features, and, of course, the price.

If users have made a long-awaited decision to buy a product, they move to another funnel stage. It is crucial to provide clear and concise answers to all questions at the decision stage. In this case, the customer will add your product to the cart.

And finally, the narrowest part of the model is the purchase itself. Here it is vital to present the most convenient and diverse payment options. If the funnel model is carefully thought out and users have become buyers, they will probably return to your site.

How To Set Up a Sales Funnel

This model will bring the desired effect only if it is based on a solid concept. To do this, you should analyze your target audience, review all types of sales funnel and determine the product's primary advantages over competitors, and provide a unique offer for every client. Here are 7 top moments to consider for all types of sales funnels:

Creating a High-quality USP

A unique selling point (USP) contains data about the value of a product or company. It is almost impossible to attract a person with bland phrases like "the highest quality" or "the best prices on the market." All you need to do is show the value and uniqueness of your product so that the website visitor is interested in it.

In creating a USP, specificity is king. Use the exact amount of the discount, referral program, money-back guarantee, etc. Pay due attention to the description of the features of your product; tell your clients about its strengths. Thus, you will place the main advantages in the unique selling point.

Getting cold contacts

Next, you should consider where to get cold contacts. The easiest way to do this is through the registration form on the website while launching an ad campaign through all priority marketing channels. In addition, it is crucial to segment the audience through a CRM system for greater efficiency.

Generating interest

You should also think about how you will stimulate interest in your product from a cold client? How would you point out the benefits and uniqueness of the product? The answers to these questions depend on the quality of your cold customer base and the formed USP.

Ideally, a well-written, unique selling point should create the client's interest in the product independently. However, you can use other marketing tools (including free solutions).

Working Out the Negative Feedback

Analyze negative customer responses and their objections. They can be different - the product's high price, the lack of significant benefits, inadequate quality, etc. You also need to find a convincing answer to each refusal.

Work with the negative comes through your manager's performance or alternative proposals. Try to convince customers discreetly and carefully. Aggressive marketing strategies can also affect you, but you should be extremely careful with them.

Closing the Deal

During this stage, the complete conversion of the website user into a buyer occurs. A unique selling proposition and the work of managers are important here. It is also worth considering working with visitors who have been weeded out through the types of sales funnels. You can return them to the website using remarketing tools.

If a user has landed on your page, added items to their shopping cart, but has not completed the purchase, remind them of this and encourage them to make a final decision with an additional discount. This can be done by email or by showing an advertising banner on social media.

Analyzing Funnel Data

Do not forget about the constant analysis of the developed model, and it will help you discover weak spots in the sales funnel and the whole company. Using analytics tools, you can identify stages with many user dropouts and correct shortcomings. You will also be able to identify the causes of negative feedback from the target audience and improve the product and unique selling point.

Increasing the Conversion

The more website visitors become buyers, the higher the conversion. It is necessary to work on tools for working with clients to increase this indicator.

They can be promotions, personalized offers, service discounts, a convenient chat with a manager, etc. It will allow you to consider the maximum number of claims of potential customers and encourage them to buy your product.

Sales Funnel Examples

Let's consider 2 standard approaches to creating different types of sales funnels:

#1: Paid Traffic Funnel

The standard model looks something like this:

Placing an ad on a social network ⇒ Redirecting to a landing page ⇒ Adding to a shopping cart ⇒ Payment and order

If the client initially refused to purchase, another option is also possible:

Social media ad ⇒ Landing page ⇒ Adding selected product to cart ⇒ Customer leaving the cart⇒ Social media remarketing ⇒ Landing page with a promotional offer or discount ⇒ Re-adding to cart ⇒ Payment and ordering

This funnel is a great solution to increase ROI and sales quickly. It will also become helpful in launching new products to the market.

№2: Inbound Marketing

To build this model, you need to use helpful content on the website and in email newsletters. The marketing model is built like this:

User search request ⇒ Page with useful content ⇒ Site pop-up⇒ Subscription ⇒ More useful content in mailing lists ⇒ Product introductions ⇒ Adding your product to the cart ⇒ Payment processing ⇒ Further reading of helpful content

This funnel is an excellent choice if you need to increase brand awareness and build high-quality contact with the target audience. In addition, if you manage to prove your expertise, sales will skyrocket.

Fixing Mistakes in the Sales Funnel

As we have said before, the funnel model will help you fix mistakes in the educational business. Let's look at the top 3 tips for improving the shopping experience with various types of sales funnel :

Make the Buying Process Shorter

Shorten the way a user needs to pass to make an order and pay for it. The more steps you set, the more likely the client will drop out. So try to provide a simple buying process.

Remember that you may accidentally remove important information from a page to simplify (e.g., product features or a refund process for your offer). Be careful; check different online sales funnel examples; otherwise, the website user will doubt your product and choose a competitor's offer.

Analyze website usability

The page's usability rate will help you optimize the website for future buyers and provide a flawless user experience. After all, business owners are faced with a low conversion of users into ready-made customers. The reasons for this are different:

  • there is no shopping cart;
  • an excessive amount of ads;
  • a lengthy questionnaire when creating an account;
  • a barely visible CTA button, etc.

If potential buyers are not well versed in the interface and cannot find information about the product's payment/guarantees/benefits, most visitors will leave the website. Therefore, pay due attention to the analysis of the page.

Segment Users

It is vital for creating and displaying personalized offers. So, for registered visitors, you can offer additional discounts and promotions. It is better to provide more information about the product's benefits for unregistered ones. Moreover, working with cold customers is different from working with regular customers.


Creating a sales funnel model will allow you to analyze customer behavior better. First, however, you should take this issue seriously into account and see various online sales funnel examples. Consider the features of your company, carefully examine the target audience, visualize their steps on the way to the long-awaited purchase and make this path user-friendly. In this case, it will be easier to create a unique selling point with no position to refuse.

We hope you found our article helpful. If you have any questions about the sales funnel, leave them in the comments below. We will answer them and analyze the most interesting ones in the following articles.

A customer contact database is a section or a separate file in a CRM system that keeps all possible data about potential and existing customers (order history, activity, preferences, etc.). Then you may rely on this information to analyze and build a unique sales and marketing strategy in the future. Therefore, such a database is critical for any business and must be adequately managed. Let's look at operating with a client's database and improving your company's performance.

Why You Need To Create a Well-built Customer Contacts Database

A top-notch contact system boosts the performance of the sales department by several times. The reason is quite simple: managers can easily find information about buyers and build high-quality communication with them. This approach, in turn, will improve customer loyalty and trust.

In addition, the customer contact database allows you to track the activity of buyers. So, sales staff can find out which customers have not used the company's services for a long time.

There are other advantages of using such a base:

  • the possibility of active work with the outflow of users;
  • building a contact customer base from scratch;
  • preference analysis;
  • conducting marketing research based on data on active clients;
  • the higher efficiency of information transfer within the sales department;
  • the ability to create a loyalty program;
  • availability of tools for audience segmentation.

All these reasons make operating a contacts database an effective tool for any business because they are vital for company development.

Why It Is Better to Use CRM System for Creating the Customer Contacts Database

It is infrequent to use spreadsheet editors to work with consumer data because there is a more convenient way - a CRM system. Let's consider its advantages:

Ability to Properly Analyze Customers

The CRM system contains dozens of analytics tools. It helps the sales representative predict customers' expectations, divide them into separate groups, and plan a unique strategy for each. CRM is a great sales assistant.

Visibility of Customer Relationship Management System

One of the strengths of an electronic solution is its visibility. The complete information is easy to visualize, so working with them is straightforward. Moreover, connecting third-party services turns the digital feature into a powerful tool for creating convincing and colorful presentations that encourage clients to buy.

Ability To Automate Routine Tasks Inside Your Company

Moreover, using a CRM solution allows you to build communication with clients properly. The program itself reminds employees to call back the customer, make an appointment, or process a particular product request. You can pay attention to every client because AI will do the rest for you. In addition, you may immediately create scenarios for future communication with consumers.

Availability of Tools for Making More Accurate Predictions

All types of CRM solutions allow you to allocate information about customers, which helps to build more accurate and realistic predictions. This approach helps to improve the performance the efficiency of individual employees and the entire sales department, all because of setting reasonable and specific goals using a top-notch customer management system.

Determination of the Most Effective Sales Practices

Moreover, the CRM system allows quick reports on sales representatives' work, and you may get the entire pack of data about the best managers with just a few clicks. Moreover, this approach helps you determine effective strategies and evaluate the effectiveness of actions to work with your target audience.

Reports are beneficial for the most inefficient employees and the whole sales department. After all, data analysis is a crucial step towards creating precise standards for working with clients that will take your business to a new level.

Formation of a History of Work With a Specific Client

Centralized storage of customers' data makes further communication more straightforward. Indeed, the online CRM solution gives a complete picture of client relationships: the correspondence history, detailed information about emails, past purchases, the consumer's position in the sales funnel, etc. Thanks to high detailing, a sales employee can build competent communication.

This approach is beneficial for new employees. They do not need to talk with colleagues about where to find information about past transactions, and it is enough to open an online desktop app and see the complete information on the screen. And if employees look at the communication history, they can try to find new audience segments and expand the reach of the entire market. So it is another key to the success of the salesperson and the whole business.

Social Media Engagement to Boost Sales

Many CRMs offer to integrate with social networks. These marketing channels are suitable for many business tasks, from maintaining the target audience's interest and launching ads to creating content that can attract even more potential customers.

Fast Closing of Deals

Mobility is one of the most substantial advantages of CRM. You no longer need to monitor all changes on-site because mobile apps make all functions available. This approach allows the manager to close deals several times faster. Therefore, sales representatives improve personal and general performance.

More Straightforward Motivation of the Customer To Buy Your Product

Another advantage of a customer relationship management system is a comprehensive analysis of potential and existing clients. For example, what they need, how ready they are to buy your product, their loyalty to the brand, etc. Then, you can use this information as an excellent base for building trust communication with clients.

Wide Variety of CRM Solutions

Dozens of business representatives offer feature-rich programs that can be tailored to your business needs. They are characterized by full support for third-party tools for more convenient work with contacts. It turns a CRM program into one of the critical instruments for a sales representative.

How to Work With Contacts in CRM

Customer contacts are divided into three types:

  • General Information;
  • Status of work with a specific buyer;
  • Communication history for every client.

Let's learn all of these types in more detail.

General Information

It is primary customer data. It includes:

  • contact details - company name (or full name for individuals), address, phone number, email, working hours;
  • full name of the heads of the company and heads of departments, indicating positions and contact numbers;
  • time to contact;
  • the optimal way of communication (phone, email, instant messenger, etc.).

Status of Work With a Specific Buyer

This section of CRM shows the current state of communication with the client:

  • order processing stage;
  • location of the order;
  • payment method;
  • the frequency of the order (one-time, episodic, regular).

It can also contain customer preferences - wish list, technical specifications, etc.

Communication History for Every Client

Here you can find all the data not directly related to the business but also crucial for quality communication. These include the hobbies of top management and key employees, their birthdays, etc.

These moments must be marked with action words when forming the base of contacts (for example, "Congratulate," "Contact," etc.).

How To Ensure Data Security When Working With Customer Contacts

Reliable storage of the database of contacts is your primary responsibility. Do everything possible to prevent the personal data of buyers and customers from getting to other people. It can happen in different ways: a hacker attack, spyware, ordinary neglect, and other things.

Here are five tips for improving data security when working with your contact database:

  1. Obligate employees to sign a non-disclosure agreement and a prohibition on the "removal" of the customer database.
  2. Restrict database export for all employees, except for a particular group of people.
  3. Install programs that prevent screen capture.
  4. Take care of reliable antivirus software in case of a hacker attack.
  5. Divide your contact database into groups and give managers access to individual groups.

What Else You Need To Consider When Maintaining a Contact Customer Base

Each company strives to keep customers for as long as possible to place orders and generate income. They use personal discounts, bonuses, email newsletters, and other marketing activities. If you use them when working with the contact database, they can bring more effect. Here are our tips:

  • Don't launch an email workflow too often. You may run the risk of overfilling customers with information, after which they may stop reading letters or unsubscribing. The optimal frequency of an email workflow is once a week.
  • Add as many criteria as possible to divide buyers into groups. Then, it allows you to create unique and exciting offers for every consumer. CRM system helps to do this quickly.
  • Satisfy your customers with holiday greetings, a personal approach, and new products.
  • Offer helpful and informative content in social networks and email newsletters. So you can keep users' interest, and they will look forward to new emails and posts.
  • Launch promotions without warning. It can increase the customer's lifetime value.
  • Ask your clients what they think about your product or service. People appreciate being asked for their opinion, and this will allow you to make valuable adjustments to your proposals.
  • Find happy consumers with your product, take a photo of them, and post them on social networks (with their consent, of course).
  • Make personal offers to buyers during a phone conversation. You can even congratulate a person on B-Day; this will increase his loyalty to your company.

Once you've created a customer contact database, it's worth using it for more than just a phonebook. Analysis of information will allow you to change your business strategy, increase profits or reduce operating costs, and both will lead to the company's successful development.


Let's sum it up. Opportunities for business expansion and revenue growth directly depend on the quality collection and the customer contact database. And the use of customer relationship management systems makes communication with customers even more effortless. It has a positive effect on the work of sales managers and the company's profits.

Moreover, it is much easier to train employees to interact with a CRM system than to spend precious time learning spreadsheet editors. Constant retraining will cause stress among employees and dissatisfaction with new software. And all because of the common human factor and unwillingness to leave the comfort zone.

Many small and large businesses successfully use CRM programs to automate work with the customer base. Therefore, use the knowledge of professionals and make the company even more successful!

We hope that you found our article helpful. If you have any questions about working with the customer base through CRM, leave them in the comments below. We will consider each of your questions, and the most interesting of them will become the basis for the following articles.

Learning must remain as effective and exciting as possible to benefit people. Therefore, teachers are constantly looking for new ways to make students better. It helps develop critical thinking skills in students and process a large amount of new information.

At the same time, many teachers have come across a learning pyramid - the main steps for creating a training program. But as for now, the education system considers many more factors than 30 years ago. Therefore, modern teachers are increasingly questioning the effectiveness of such a model. So, let's see what the learning pyramid is and how relevant it is nowadays.

What Is the Learning Pyramid

The learning pyramid is a model that demonstrates the ability of learners to replicate what they have learned. Ohio University professor Edgar Dale introduced it in 1946.

The scheme considers all levels of memorization and reproduction. The first four levels display passive methods - lecture, reading, audio visualization, and demonstration. Then there are active methods that influence the student's personal experience - group discussion, practice, and practical application of knowledge (or teaching others).

The learning pyramid is designed to determine the correct approach to learning a particular topic. In addition, it is suitable for various educational models, including e-learning. Therefore, the creators of online courses are still using the Dale model.

The Division of the Learning Pyramid

As we have already said, the pyramid divides into three levels - from abstract approaches to specific ones. Therefore, consider the entire model in decreasing order.

№1: Verbal Perception

The learning pyramid shows the top three sublevels that are related to passive learning:

  1. Reading (you remember about 10% of the text you read).
  2. Perception of information by ear (remembering 20% of what you've heard).
  3. Viewing images (you will remember about 30% of the information received).

At the same time, one cannot speak of the exceptional effectiveness or, on the contrary, the uselessness of one or another method of learning. The reason is simple: students get only a basic understanding of the material. Therefore, all these tasks are used to give a basic description or explanation of a phenomenon.

The creator of the learning pyramid does not back up the numbers with scientific facts. However, there are a couple of interesting points. So, Dale emphasizes that learning is initially associated with the senses involved in the learning process. And if we consider each way of perception, its effectiveness will be low.

Moreover, some sense organs work better with cognitive thinking. So you remember more when you look at pictures and less when you listen. Reading takes the last place in the retention of knowledge in long-term memory. It is due to the low stimulus level that can be embedded in a written text.

№2: Visual Perception

Let's move on to higher levels of mastering the material. Visual methods give the following indicators of memorization:

  • Watching a video (30% of the knowledge gained);
  • Acquaintance with a visual aid (50% of what they saw);
  • Watching an online lesson (50% of the information received).

In this case, students can remember much more new information. It is all because visual perception involves both sight and hearing. This approach helps to stimulate the brain and affect the assimilation of new knowledge and the development of critical thinking.

According to Edgar Dale, passive forms of learning are not the best but can bring certain benefits. Thus, audio visualization and demonstration help better understand the subject (compared to ordinary reading). In addition, students find more logical connections to expand their horizons.

Passive forms of learning do not take up much space in the learning pyramid. Therefore, it can be erroneously assumed that reading or watching online lessons does not give many benefits. But this is far from the truth. For example, memorization of information is not an indicator of extraordinary mindset since this approach only develops memory, on which the retention of knowledge depends. And passive learning allows you to study new topics and explore the world independently.

We've considered only passive learning methods when success depends solely on the students.

№3: Participation

Now let's turn our attention to the 3rd level of the educational pyramid. Edgar Dale considers it the most effective form of acquiring new knowledge as students move to active learning.

This approach requires high concentration and involvement in the subject being studied. Thus, the learning pyramid provides the following methods of active cognition:

  • Training videos and practical seminars (the brain retains 70% of information);
  • Role-playing games (retaining 70% of knowledge);
  • Real business simulation (70% retention);
  • Completion of a specific task (90% learning).

These active learning methods involve modeling experiences, doing things, and discussing. Through “learning by doing,” students improve their analytical skills and look for effective solutions. Further, they may show their creativity.

Of course, all the figures above are approximate and have no scientific background. But if you pay attention solely to the levels of memory and remembering, then you can understand that Edgar Dale was right. His learning pyramid allows you to increase the level of retention of knowledge.

But one question remains open: how much this approach helps to keep knowledge in long-term memory? Educational experts believe that the Dale model does not consider the individual factors of each student (innate abilities, social and economic situation, existing knowledge base, mental capacity, etc.).

How Compatible Are the Learning Pyramid and Modern Technology

Moreover, analysts doubt the relevance of Dale's pyramid. They believe that it does not quite fit into the concepts of modern educational platforms. What learning forms are suitable for the implementation of the Dale model?

Modern learning technologies allow you to easily and quickly create educational content of any format. In addition, LMS solutions offer a wide range of tools to build your curriculum and provide a first-class learning experience.

First, many formats fit the Dale model, from standard presentations and PDF documents to interactive video tutorials. Moreover, virtual classrooms and non-formal education strategies are advanced practical learning proposed in the middle of the 20th century. In essence, innovation guarantees the discovery and creation of a dynamic experience of remembering and sharing information.

Secondly, game mechanics fit perfectly into the learning pyramid. If earlier tutors used educational TV channels and movies to captivate students, now they have been replaced by platforms with ratings and leaderboards. It also includes simulations of the activities of actual companies or individual business processes. All this allows students to train themselves in the process of solving problems.

However, some forms of interaction were not available when the learning pyramid was created. Thus, augmented and virtual reality technologies are gradually beginning to be used in eLearning, involving students as much as possible. With their help, you can create realistic simulations and even entire metaverses. Therefore, these technologies have great promise.

Many elements of the learning pyramid described by Edgar Dale are now out of date. However, this model is flexible enough to be combined with modern educational tools. It is crucial to maintain a balance between passive and active teaching methods. Every online course founder needs to vary the content delivery formats to create a complete and highly effective learning environment.

What Do Educators Think About the Learning Pyramid Now?

Opinions of teachers on this matter are divided. Some believe that the Dale pyramid is still useful for online learning. Others ruthlessly send the obsolete model to the dustbin of history.

Denise Pirrotti Hummel, CEO of Universal Consensus, believes hybrid learning methods are the best choice right now. Educational platforms should provide competent theory teaching and constant interaction through video conferences and discussions. This approach allows you to confirm the usefulness of the knowledge gained and effectively apply it in the future. As for the pyramid of learning, Hummel considers it is relevant now.

At this time, Dillon Vita-Finzi of Cisco Technologies believes that Dale's pyramid should not be raised to the absolute. She gives the results of a study on retaining information in long-term memory. And they are very different from the numbers proposed by Dale. According to Vita-Finzi, retention rates in the learning pyramid attempt to explain complex phenomena in simple terms. However, it is necessary to adapt the learning scheme to various factors (educational platforms, different modalities, interactive technologies, individual characteristics, etc.).

The educational field continues to evolve rapidly, and online learning is very different from 10 years ago. As a result, this area will be one of the leading testing grounds for new technologies, creating new dynamic and colorful eLearning options. People will use metaverses, augmented reality environments, or online gamified platforms to learn in the offing.


Let's sum it up. The learning pyramid allows you to build an effective learning plan. However, the final success depends on the learning style of each student. For example, some students better visually remember and assimilate knowledge, while others like to listen more. Therefore, it is imperative to allow the target audience to learn at their own pace. This approach will improve the performance of your online course.

Remember: your learning algorithm doesn't have to stay the same forever. Flexibility is the main secret to the success of eLearning. Therefore, you should not blindly believe the educational pyramid and not use lectures because they will not give the desired effect. On the contrary, traditional lectures are essential. Every element of Dale's pyramid is essential.

For example, a student takes notes during class because it is difficult to remember all the material. On the one hand, it uses one channel of perception (eyes or ears). On the other hand, however, the resulting notes can help discuss the material during discussions with the lecturer or become the basis of your own course.

There is no one right way to learn. And only you can find the method that will help your students succeed!

We hope that you found our article helpful. If you have any questions about the learning pyramid, leave them in the comments below. We will answer and analyze the most interesting ones in the following articles.

When thinking about the structure of your educational project, you probably considered the option of adding ready-made courses. This type of content is available out-of-the-box and significantly simplifies the work with the product. The result is high learning efficiency with less time and money.

However, even such a universal solution has its pros and cons. Besides, what exactly do the courses provide? Can you add them to your site? Let's consider this question in more detail.

The Concept of Ready-made Courses

They are unique content that can be instantly connected to your learning material. Such online courses are available on educational platforms and individual websites. It looks simple for a student: find the preferred and start the learning process.

Usually, ready-made materials are a combination of text and video tutorials. As for the grading system, there can be various options:

  1. Testing after passing the topic.
  2. Testing after passing the module.
  3. Testing after completion of the course.

Also, gamification elements are added to such electronic courses as a rating system and badges for specific successes. At the end of the online course, the student receives a certificate presented to a future employer at an interview.

As in the case of custom classes, eLearning creators can track student progress through the dashboard and collect feedback. All this allows you to make better material for future students.

Although off-the-shelf online courses are not always ideal, they are an excellent start for new educational platforms with limited resources. Indeed, with the right approach, you can achieve outstanding results.

Pros of Choosing Ready-made Courses for the Educational Platform

What are the primary advantages of connecting ready-made material to your online learning platform? Here are the top 6 main benefits of this approach:

Wide Choice of Topics

If you are just getting started with an educational platform, you probably have a list of course topics. You are guided by it and looking for educational material. Fortunately, now you can find tons of ready-made courses on popular topics that could engage the target audience.

There are many content providers in the market. However, not all of them may meet the requirements of your business. Therefore, when checking out a content provider, check your list of topics and choose the best offer in terms of structure and quality.

Here is a list of popular topics for which ready-made online courses are available:

  • Programming
  • Business Skills
  • Personnel Management
  • Personal Growth
  • Design
  • Yoga
  • Foreign Languages
  • Banking
  • Video Editing
  • Digital Marketing
  • Entrepreneurship

This list is incomplete since the number of topics is in the dozens.

Variety of Learning Content Formats

Not all ready-made courses are a collection of boring and monotonous videos with a formal tone of communication. The learning material can be shown in various formats, like turnkey courses and microlearning lessons. Users can study 24/7 and on any device (smartphone, tablet, or PC). Many ready-made online courses have mid-term or final tests to test knowledge and practical tasks to consolidate the new information.

A wide variety of formats helps you make more personalized content and track the students' progress. Moreover, this approach guarantees your target audience the most rewarding learning experience. Thus, students under 30 prefer short lessons for viewing on a smartphone, and people over 50 prefer a more formal and rigorous e-course. But, of course, it all depends on the correct positioning.

High Efficiency

We have already said that most turnkey online courses contain tests, quizzes, or open discussions that allow you to remember important points and fix them in long-term memory. Moreover, the online format allows learning on the job (especially when it comes to micro-learning).

When companies with 500 and more employees started spending 25% of their time watching instructor-led short video tutorials, they were able to increase their ROI by 380%, according to a study by the Training Industry.

General Knowledge Storage

Sometimes, you need to launch a specialized e-course for a limited audience. But when we're talking about general topics, you do not need to jump through hoops trying to create something unique. Instead, you can use turnkey materials for learning a foreign language, design, or some programming languages.

This approach helps to save valuable resources to create more specific eLearning material (for example, personal growth). Moreover, ready-made online courses are an excellent option for self-study. Users can create their plan to study; therefore, training effectiveness increases significantly.

Constant Updates

Furthermore, the courses are constantly updated. Therefore, students always have access to relevant content that will bring exceptional benefits. It is one of the main advantages of ready-made learning materials for new educational platforms that do not have enough staff to update the modules constantly. When choosing the perfect learning content provider, be sure to ask how often they refresh courses or remove content with poor student reviews.

Faster Learning

When you find out what your target audience is interested in, you do everything for the fastest and most effective learning. Therefore, you must use all possible options for educational content, including turnkey online courses. Such training material reduces the time spent on developing and launching training modules. And the lower the costs, the higher the profit.

First, you need to decide on a strategy and identify the main topics for getting started. After that, you can get ready-made courses from the content provider and launch them on an educational platform. Such material does not require additional testing and analysis, which means you can start as quickly as possible. The sooner users pass courses, the sooner they use their new knowledge in practice. As a result, the percentage of completion of training videos is growing.

Is Ready-made Training Suitable for Everyone

Despite the clear advantages of off-the-shelf e-courses, they are not suitable for everyone. Sometimes a more personalized approach is needed. If you analyze your target audience, this approach will help you maintain a top-notch experience.

For example, individual training is helpful in the following cases:

  • Teaching students popular skills or promoting an educational platform
  • Launching a unique course that has no analogs
  • Plans for scaling the educational website in the future

You can also create custom e-courses on a particular topic. For instance, you have launched a successful business and want to share your experience with your students. Another example: a programmer/designer/psychologist with a worldwide reputation intends to launch a course on your learning platform.

It doesn't matter whether you have launched an educational business now or are already successfully operating in the market. Turnkey e-courses can bring significant benefits to your business. The main thing is to use resources correctly to achieve success.

Use the Maximum Potential of a Ready-made Material

If you use turnkey learning solutions, you must know how they benefit students. How to achieve outstanding results with off-the-shelf courses? Here are our tips:

Choose the Right Educational Platform

The main advantages are ease of use and high efficiency in obtaining new knowledge. It is necessary to choose the right LMS compatible with the turnkey material. Check if your educational platform has tools for adding third-party learning modules. They should be highly usable and have an intuitive design.

Adapt to Your Needs

You can always make your ready-made courses unique by adapting them to your website. While you can't change the structure of your learning material, content providers allow you to change how it looks.

For instance, you can add an online course as a standalone offering or as part of a more comprehensive webinar series. In essence, students will use your platform with a familiar interface, but the training will be based on off-the-shelf material. This approach makes it even easier to work with content.

Combine Different Types of Online Courses

This approach will allow you to integrate the advantages of both ready-made and custom formats and get the most out of them.

So, you want to teach your target audience the basics of web design. First, you can add a turnkey course to the site with initial recommendations and an introduction to essential tools. Your next step is to create a complete e-course that covers all the vital topics related to web design.

As a reminder: for turning this approach into an effective one, make sure you choose the suitable LMS. It should allow adding off-the-shelf material and recording custom training videos or webinars.

Using both types in your work, you can take more time to create unique content for your target audience. At the same time, your students will achieve their learning goals and successfully apply the knowledge you have got in practice.

Are There Any Drawbacks of Using Ready-made Courses

Turnkey content has one major drawback that can affect the learning experience. As the name suggests, it is an off-the-shelf solution. It is impossible to change the e-course structure, so it may not reflect the needs of the students or your business. Therefore, it is best to use out-of-the-box content as an introductory course and record your video tutorials for more detailed explanations.

However, the advantages in learning speed and accessibility outweigh this nuance. Therefore, a ready-made electronic course is an excellent solution for launching an educational platform and its further successful development.


Let's sum it up. Turnkey training series can meet the needs of your business. First, they are available to everyone and can be freely integrated into the educational platform. Therefore, most companies need to launch courses storage to answer students' questions.

However, some unique topics require you to record your own online lessons. For example, whether you want to offer an innovative method for learning English or promote the course of a prominent designer or marketing manager, you need to forget about the ready-made approach. In this case, it is necessary to create an advanced e-course with unique content.

As a result, it is worth realizing the benefits and drawbacks of ready-made courses and determining their benefits. After all, you can always combine both formats and successfully develop an online learning platform.

We hope that you found our article helpful. If you still have questions about ready-made courses, write them in the comments. We will answer all questions and analyze the most interesting ones in new articles.

Chatbots have become a familiar and effective solution for all types of businesses. Yet, at the same time, people stopped paying attention to the conversation's formal, "dry" tone. The reason is simple: it does not affect the quality of work tasks. After all, the main purpose of a chatbot is to collect primary information and transfer it to the technical support team or sales managers.

However, if you want to offer quality service and overtake your competitors, you should make your virtual assistant even more effective. For example, you can improve user experience through friendly communication. Look at our tips!

How To Understand That You Need a Chatbot on the Website

There are a massive number of chatbot builders available on the market. They allow you to create an online solution as quickly as possible and immediately launch it. But first, you need to understand what benefit it will bring to you. Indeed, sometimes, online assistants cannot answer simple questions or understand them, negatively impacting your business performance. According to research by Webim, 73% of Americans have given up using chatbots after a bad user experience. The reasons were different: dry tone of correspondence, long replies, long waiting time, etc.

The online assistant is helpful in the following cases:

  • you get a vast number of the same questions in the chat on the website or in social networks;
  • you try to automate the collection of inquiries, requests, or customer data;
  • you need to set up custom notifications.

At the same time, there are tasks when you do not need a chatbot:

  • most user questions are complex and cover a wide range of topics;
  • you get a few requests;
  • you want to replace technical support operators with a virtual assistant completely. However, even the most advanced chatbot cannot replace a live consultation.

Decide on a Goal

There are many uses for chatbots. However, for greater efficiency, it is necessary to identify the goal. After all, it will be much easier to achieve the desired result if you know what you want.

One of the primary uses of virtual assistants is front-line customer service, and this approach will help reduce the volume of requests that need to be processed by the support staff. According to an IBM study, chatbots can answer 80% of the most common support questions.

In addition, bots can help you generate leads, market new products, or increase your brand awareness. At the same time, it is essential first to make sure that the goals are clear and only then begin to develop them.

Create a Content Library

If you want your chatbot to work effectively, you need to create a base - a list of frequently asked questions. Next, determine what dialogues the online assistant will conduct what questions he will solve. It will also not be superfluous to talk with colleagues in the field who are already using chatbots in business. For example, if you need a chatbot to analyze the target audience and find new customers, discuss this issue with the sales department. Its employees will tell you what questions users ask and what answers they get.

Due to the wrong approach to collecting requests, sales departments lose a lot of money. And all because employees do not know how to evaluate a potential client. So why not assign this task to a chatbot? The virtual assistant can ask a few simple questions and consider users before the sales representative interacts with them.

Provide a Semblance of Live Dialogue

Has it ever happened to you that you communicate with a bot, and it starts to pile you with endless sheets of text? In addition, when you go to the FAQ section on the website, you find that the answers are the same as from the dialogue in the virtual assistant.

After this, you probably won't want to communicate with the chatbot because you are wasting your precious time. And a constructive conversation depends on a dialogue with support, even if it is online. Of course, it is not easy to build a full-fledged dialogue with a bot, but it is quite possible to provide its resemblance.

However, often marketing managers forget about the user who gets tired of long answers. Therefore, they do not bring the desired effect because the client can go to the frequently asked questions section and get the same answer. Consequently, you can forget about such a communication scenario.

You may object that specific answers require further disclosure. Therefore, if you want to prevent the virtual assistant from getting a long monologue, take a pause and ask a clarifying question (for example, "Ready to move on?", "Is everything clear?", "There is one more thing you need to know," etc.).

Train the Bot

The chatbot can learn from each dialogue with the client, and it does it quite successfully. For example, one user wants to check the status of an order. Therefore, he asks the chatbot: "Where is my order?" Then, the bot shows the necessary information - the order has been paid/completed, the courier has left, and so on.

At the same time, another client can write to the bot, "Track my package using the number XXXX." The bot will learn to decipher this wording and understand that it is asked the same question.

The learning process can be automatic (using machine learning technology) or done manually. If everything is evident in the first case, how to train a virtual assistant yourself?

When training a bot manually, you specify what a specific question presentation means. This approach is beneficial if the chatbot sees a misspelled question and doesn't understand it. You can also train the bot on different wordings of the same request.

Manual training does not require technical training. A few button presses - and the virtual assistant is trained. The more time you spend training the bot, the better it understands customer questions. Over time, the bot will learn to recognize dozens of ways to ask the same question.

Now let's look at what small businesses need to do when implementing chatbots into their customer service activities to achieve positive results.

Use a Real-life Language

Avoid using formal and "dry" sentences. For example, not every user will understand the phrase "Invalid email address format." Yes, the phrase makes sense, but a real person does not answer that way.

Therefore, use a more real-life language. For example, the sentence mentioned above can be expressed in a slightly different way:

"Oops ?, there is a mistake in the email address. Check it and send the address again."

The same approach applies to the buttons in the chatbot. You can use the standard wording "Submit," "Cancel," "Start," and others. But it is much better to use the text that applies to your target audience:

  • "Go!"
  • "It fits me."
  • "I do not like it."

Offer Quick Answers to User Questions

Despite the ability of a virtual assistant to understand human speech, it is essential to offer quick answers that can help during a dialogue. If a chatbot is like a long and empty road that goes far ahead, then quick answer options are signs that lead your client in the right direction.

Imagine a grocery delivery bot asking what a customer wants. If your audience is used to answering differently, you need an online assistant to recognize hundreds of query options and give the correct answer.

The next step is to create a list of quick responses. For example, instead of asking which product category the user wants, offer him answer buttons - "Dairy," "Bakery," "Vegetables," "Fruits," etc. In this case, you will not worry that the bot does not understand the customer, and the customer will be able to get an accurate answer without having to write loads of text.

Test, Monitor, and Test Again

One of the first and most popular bots globally is Alexa from Amazon. Now companies from different fields of business are trying to equal it, from e-commerce and the financial sector to educational projects.

The virtual assistant communicates using a generated voice, but it can also listen and interpret requests in the same way a chatbot responds to typed text. At the same time, some questions can confuse the bot, and it will give an error, or the answer to the question will be wrong.

The same applies to other solutions for creating chatbots. Your main task is to test the bot before launching it and monitor its performance in the future.

Here are our two tips on how to organize testing of an online assistant for any business:

    • Monitor the bot after launch. The best solution is to ask the client to rate the bot from 1 to 5. Any score below 5 is an option to make the technology better. Therefore, check the maximum number of bot responses and notice when the virtual assistant did not work as expected. It is also important to constantly train the chatbot on interactions with customers. After all, quick responses to requests and clear answers guarantee customer satisfaction.

  • Don't be afraid to take the lead. Are new trends and terms appearing in your area? Did competitors present new products? Make sure the bot knows about it. If the virtual assistant cannot answer questions related to new products, your customers will get frustrated and move to your competitors. You, in turn, will lose a client and money.

These tips will help you test your bot and find its weaknesses. After all, your business's income depends on the effectiveness of the virtual assistant.


Let's sum it up. Chatbots can save time and money, especially for small businesses with limited customer support resources. After the initial setup and training of the virtual assistant, you will see that the number of requests to technical support will decrease significantly.

In addition, bots provide access to an extensive customer database. Usually, small companies cannot collect information independently so that virtual assistance will be helpful. As a result, you will improve your business strategy and increase its efficiency.

Therefore, chatbots are another channel for effective communication with the target audience. Satisfied customers will bring even more profit, and it will allow your company to strengthen its position in the market and increase earnings. All you need to do is follow our advice!

We hope that you found our article helpful. If you have any questions about setting up a chatbot, leave them in the comments below. We will answer them and analyze the most interesting ones in the following articles.

Email marketing requires massive effort and time to create and launch mailing lists. However, you can use a fundamentally different approach: implement an email workflow. It allows you not to worry about what to put in the newsletter for next week. Both beginners and skilled eLearning developers act like this to attract new students and keep in touch with old ones. Even if you have created more than one mailing list, automated emails will strengthen your marketing strategy and bring more responses. Let's figure out the definition of an email workflow and who needs it most of all.

The Concept of an Email Workflow

An email workflow is a series of email messages based on the behavior of potential students or their target actions. For example, you can send letters about signing up for a course, registering for an online school, an abandoned cart, an invitation to a webinar, etc. It will allow you to build communication with users depending on their actions on the online school website.

Of course, it takes more than one day to set up such mailing lists. However, there is a plus: an email workflow works automatically. This is why you can focus more on analyzing business metrics or creating new video classes. In addition, automation gives you a chance to analyze better, improve and refine your communication with your target audience as a whole.

Who Needs an Email Marketing Workflow

Automatic emails work effectively in almost any business (especially eLearning); this is their primary advantage. Mailing lists are 100% perfect when customers are offered a complex product that cannot be "touched." And online courses, webinars, or pieces of training are just such things. In addition to eLearning companies, mailing lists are also used by:

  • B2B companies;
  • CRM systems;
  • E-commerce sites;
  • service providers;
  • news aggregators, etc.

They all work with clients in one way or another. Therefore, it is essential to build high-quality communication through email.

Why You Need to Work With Automatic Mailing Lists

However, there are also objective advantages of creating an email marketing workflow. Let's look at the 4 pros of electronic mailing lists:

  • They save a lot of time. You don't have to send out hundreds or more emails yourself. It is enough to gather the mailing list once, and a particular service built into the learning management system will do the rest. As soon as users activate a trigger you chose (visiting the website, registering, subscribing, etc.), the system sends the selected email letter.
  • They move leads through the sales funnel model. If you are attracting new students and your profits are not increasing, potential students may be weeded out as they go through the sales funnel. Automatic emails help you to promote each lead smoothly. It will ensure a seamless replenishment of the client base and, accordingly, your income growth.
  • They provide a personalized approach to each potential or existing student. Email marketing tools let you send unique emails according to the sales funnel's customer engagement, profile, and position. Therefore, you build long-term relationships with online school students through personalized emails.
  • They make your email marketing strategy more robust. Email marketing workflow increases click-to-open and click-through rates and reduces the unsubscribe rates. As a result, you will be able to help your audience 24/7. The main thing is to determine the shortcomings of your marketing strategy and choose the right trigger actions that will launch the mailing list.

Well, we understood the benefits. Now let's move on to the types of automatic letters.

Main Types of Mailing Lists

There are three main types of automated letters:

Onboarding Workflow

They allow you to collect leads using a lead magnet registration form in a letter or providing a link to a landing page. But collecting leads alone is not enough to successfully attract customers, and it is crucial for gradually building steady relationships with the audience. Therefore, try to tell potential students about the benefits of your online course from the very first letter, and explain how it will make life better. This part of email marketing workflow will help your business succeed.

Such a mailing list begins with a welcome letter after registering for an online school. Next, learn about the user's interests and provide relevant content in the following email. This approach allows you to educate subscribers, share valuable information and increase the credibility of your educational business.

Email Messages After Purchasing Online Courses

It is vital to follow your leads during the checkout of course purchase. Sending automated messages helps potential students confirm the purchase. You, in turn, will be able to collect feedback from customers. Such mailing lists improve the user experience and generate a brand-loyal audience.

Abandoned Cart Mailing List

There are various reasons why customers stop halfway through a course purchase. The email list helps bring users back to your website and stimulates them to buy your product. Moreover, this approach from email marketing workflow allows you to increase income and turn subscribers into regular students.

Webinar Invitation Emails

Such a workflow helps attract people to new pieces of training, online courses, and webinars in your online school. In addition, using automatic messages, you can notify students about new lessons. The structure of the letter can be completely different. At the same time, it is enough to develop an email workflow and use it permanently; this approach will save your time and money.

What Other Types of Email Lists Exist

In addition to the types mentioned above, the eLearning creators also use the following types of mailing lists:

  • Automatic emails that help to work with leads. They aim to attract new students to your online school. The mailing list is triggered by a specific action - registering in an online school, downloading a lead magnet (e.g., a step-by-step checklist), etc. As soon as the subscriber has activated the trigger, he receives relevant letters that gradually stimulate him to buy an online course or webinar.
  • Letters for regular customers. Another good way to increase sales and turn students into genuine brand advocates. You can use such email to offer personalized discounts and make unique offers available only to loyal students.
  • Reactivation mailing. Such automated emails work with customer churn. Their main task is to remind your sleepy students about the online school and bring them back. Reactivation emails can be run for early churn (more than one month away from the website) and late churn (if the client has been inactive for 6 months and more).

Setting Up an Email Workflow: Basic Steps

There are three critical steps in creating and launching email lists:

  1. Set a trigger action to send messages. To do this, define the client action that starts the mailing list and select the preferred trigger.
  2. Build a new email marketing workflow. First, set the starting condition for the mailing list. Next, you need to drag the necessary elements from the menu and join them into a single structure. Add a message template, think about its subject and attach a text file. Further, set a specific time to send email messages to your clients.
  3. Start a mailing list. Now messages will be sent automatically after the user activates the target action.

How Many Emails You Should Add to the Workflow

It is not easy to give an exact answer to this question. Experts advise using at least 3-5 letters in the mailing list, which will help you get the most out of your messages. However, the structure of the email marketing workflow can be much more significant. It depends on the depth of your sales funnel model and the steps of user decision-making. Therefore, sometimes you need to add up to 12 letters to the email workflow.

Creating a Design of an Email Workflow

We design a letter template as soon as we have created a mailing list and set all preferred settings for sending letters. Here are the top 3 tips for better results:

  1. Use corporate style. This approach will increase the awareness of your educational business and the brand's credibility.
  2. Use adaptive email layout. Your message should be equally readable both on a PC and smartphone.
  3. Use a single structure - letter header, body, and footer.

In the header, place a link to open the letter in a web browser or other technical information, the logo of the online school, and a banner. In addition, there are buttons with links to social networks, information about the company, and an unsubscribe button in the message's footer. Customize the body of the letter as you like.

It is also better to use specific fonts for email newsletters. This is because they are displayed in all browsers and email clients. If you use a different font, the mail app will change it to the default font. And this may not always meet your requirements for a message template.

It is best to use the following fonts in automated letters:

  • Arial;
  • Arial Black;
  • Georgia;
  • Courier New;
  • MS Sans Serif;
  • Tahoma;
  • Times New Roman;
  • Trebuchet MS;
  • Verdana.

Use a calm color palette in the email workflow design. It makes letters beautiful and respects the subscriber. However, experts advise highlighting essential elements and action buttons ("Register," "Subscribe," etc.) with bright colors.

5 Rules for an Effective Email Workflow

But how to create a workflow that will attract new students, increase sales and make the brand recognizable? Here are five rules for effective performance:

  1. Choose the right time to send emails. Remember that it is appropriate to offer helpful content at the beginning of communication with a client. You can gradually offer to buy an online course only when you have built a trustful relationship.
  2. Take into account the features and activity of the user when creating a mailing list. Therefore, an individual approach is essential here. Pay attention to the actions and reactions of the subscriber (downloading a lead magnet, signing up for a free webinar, comments on social networks, etc.) and give a personalized response.
  3. Describe complex things in simple words. Users love it a lot.
  4. Segment your audience and create a unique set of emails for each group. The reason is simple: the same letter does not work well for all subscribers. Educational platforms offer convenient audience segmentation tools that save time and help you set up an effective workflow.
  5. Politeness and integrity must be your best friends. After all, it is important not to annoy a potential client but to show him the real advantages of educational content.

This is how you will gradually build trustful communication with the students of your online school. By setting up automatic mailing lists just once, you will ensure an increasing student's loyalty and a high level of course sales for many years to come. But remember that every eLearning business is unique in its own way. Therefore, take enough time to test different mailing options to choose the best one for you.

We hope that you found our article helpful. If you have any questions about working with an email workflow for online schools, leave them in the comments below. We will answer them and analyze the best ones in the following articles. Best of luck!