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Digital content plays a huge role in online learning now. Over the many years in the e-learning sphere, it has become even more perfect, colorful, and adapted for different screens (PCs, smartphones, tablets). Moreover, full-fledged educational platforms have significantly improved the user experience when taking online courses and the availability of e-learning. This has dramatically influenced the definition and genre diversity of educational content.

Multimedia is one of the most powerful tools for engaging students in online courses. It helps keep students interested and motivated and can also be a valuable way to provide extra information or clarification. Therefore, such content can help make online courses more fun and exciting.

Let's look at the top techniques for using multimedia content in online courses that optimize learning efficiency and make courses visually appealing.

Why Include Multimedia in Your Online Course

It is not surprising that multimedia elements are one of the main types of content in online learning. They allow you to familiarize learners with the material in full detail and immerse them in the educational process. Moreover, a person perceives 95% of the information presented in an engaging format (for comparison, the percentage of memorizing information from a text is 10%).

For example, different types of content are most effective when used for the following purposes:

  • To create a model of behavioral or interpersonal skills.
  • To show good and bad examples of performing tasks.
  • To highlight the importance of a particular concept or point of view.
  • When more engagement is needed than pictures or text can provide.

Most of all, interest is caused by interactive elements that reach the audience directly. It allows the student to turn from a passive listener into an active participant in the educational process.

How To Choose Content for an E-course

Millions of people worldwide have access to a wide variety of media tools. They not only increase engagement but also make e-learning courses more effective. Creators of training videos and seminars can add different types of visuals - from Motion Design to interactive presentations. Beautiful and engaging elements can be outstanding if you adhere to specific rules. Let's consider the main rules for selecting multimedia content for e-courses.

Use the Total Potential of Multimedia To Maximize Student Engagement

Diversity plays a vital role in getting new knowledge. Therefore, be sure to choose several types of multimedia elements at once for your online course, and this allows a wide variety of student needs to be met.

For example, those who perceive information better through hearing will significantly benefit from audio recordings (e.g., lectures and background music). At the same time, visual lovers will appreciate interactive games and videos in which you have to answer the lecturer's questions by choosing the correct answer. However, don't overdo it with the selection of components. After all, multimedia materials should follow the main content, improve the perception of information, and not become a top point of the program.

Thus, educational platforms offer convenient tools for working with multimedia. You can easily add images, video, and audio to training modules.

Choose Relevant Images That Are Not Copyrighted

Images that represent learning material or relate to the topic of an online course also play a significant role. High-quality pictures can interest students and make modules visually attractive.

When looking for new images, you should pay attention to those not protected by copyright. In this case, you will not be faced with the need to pay royalties.

It is also worth noting that learning modules shouldn't be too cluttered with images. Otherwise, students will be distracted from the lesson material. Pay attention to images that reflect the essence of the material. For example, you can add photos of sales areas in interactive scenarios, increasing learning and making the e-course more valuable.

Popular services, Depositphotos and Shutterstock, often provide stock images. However, high-quality photos are also available on free photo websites (like Pixabay or Unsplash).

Offer Photos To Explain Difficult Points

If you need to present a rather complex topic, offer photos to illustrate the lesson's material. For example, you can show diagrams about algorithms of internal computing processes or a drawing of a specific mechanism. If you cannot use full-fledged images, translate them into another visual representation (diagram or flowchart) or create a text description.

In terms of usage rights requirements, be sure to use non-copyright photos. In this case, you will not face legal problems and the need to pay royalties.

Use Videos for Lectures, Training, and Seminars

No online course is fun without videos. Video tutorials with a remote teacher and even a course author will be a great addition to your e-course. Students will be more interested in seeing a living person than constantly changing pictures and diagrams. Therefore, such content will benefit both listeners and the owner of the educational platform.

By integrating video into online training, you can:

  • get immediate feedback on how much you engage students in the learning process and keep their attention;
  • better evaluate whether they have learned the information or not;
  • follow the lesson immediately if they have trouble understanding any part of your material.

It is best to conduct video tutorials in real-time. Moreover, they can also be saved to a recording for later use. For example, you can create a short introduction video and use it repeatedly to attract new listeners.

Further, you can make videos more interesting and interactive thanks to new technologies. They increase student engagement and course completion rates.

Make Educational Content Easier To Read With Slideshows

Slideshows have been used for decades in classical education. Therefore, they quickly found their place in online courses in more advanced and exciting forms. Slideshows allow you to integrate quite a few interesting elements without distracting students. As a result, you will receive an interactive course that will relieve students of cognitive overload. The reason is quite simple: the listener can fully understand the material on one slide before moving on to the next.

Use Sound To Offer More Interactive Experience

Like visuals, sound plays a huge role in eLearning creation. Audio recordings of lessons or even background music increase the interactivity and attractiveness of e-learning. Thus, students find themselves more involved in the learning process, especially for background sounds related to the lesson material and sound scenarios.

Of course, such content should be of high quality. So it's better to spare your money for professional voice recording. Also, look out for background music on free sites (e.g., Bensound, MixKit, SoundCloud) where thousands of excellent quality tracks are available. Another good place to look for music scores is the YouTube Audio Library.

However, don't use audio recordings throughout the entire lesson. So, students get tired over time and become distracted from the lesson. Plus, you probably don't want to retell all of the material orally.

Integrate AR, VR, Simulation, and Gamification

New technologies make life easier for ordinary people and owners of educational platforms. Augmented reality, 3D and 4D graphics, and VR technology make learning more exciting and fun. In addition, e-learning creators are increasingly focusing on game mechanics, rating systems, and multimedia content modeling.

All of these approaches make learning a fun adventure where people learn as they play and play as they learn. In addition, innovative methods ensure that students are fully engaged in the learning process and retain them for as long as possible.

Consider Technical Limitations When Integrating Multimedia Content

Another vital factor to consider when using multimedia content is technical limitations and student requirements. Here is a list of questions to be answered:

  • Will students take the course separately, or will they be trained on the job?
  • What technology is used to display multimedia elements? It is worth noting that Adobe has ended support for Flash technology. So you need to look for alternatives (JavaScript, Silverlight).
  • What is the level of technical training of the target audience? Will students be able to work correctly with multimedia elements?

After answering these questions, you can add pictures, video, and sound per the requirements of the educational platform and students. This is why the high-quality functionality of the e-learning platform will allow you to adapt the content to the needs of students.

What Is the Recommended Duration of Multimedia Content

Online course creators always try to make learning as exciting and fun as possible. Therefore, they are increasingly exploring the potential of multimedia in e-learning. There are several key points regarding the length of the content.

  • Almost all designers and methodologists agree that short training modules are more popular and effective. The reason is simple: the trainees are motivated to complete the training. Therefore, the optimal duration of a video course is from 15 to 30 minutes. This number is based on the results of the psychological research of students.
  • There is also an opinion that it is necessary to use several interactive materials simultaneously for more excellent attractiveness in an electronic course. Interactive charts, videos, tests, and assignments have the highest engagement rates. In addition, it is necessary to answer the questions "What do the students need to know?" and "What is the best and most effective way to explain the topic of the course?"

Therefore, breaking a 45-minute video into two 30-minute training modules is much easier. At the same time, it is crucial to correctly divide the video into segments that attract the most attention and provide deep immersion in the topic of the e-course. This will allow students to draw the correct conclusions.

Conclusion

As you can see, there are significant benefits to using multimedia content in online learning. It allows you to expand the functionality and increase the value of knowledge, and multimedia can also boost course completion and student engagement rates.

Whichever media you choose in your course, be sure to provide students with easy access to them. One way to do this is to place the multimedia resources in a separate location so that students don't have to search for them every time they want to revisit the material. You also need to decide what type of content is best for your material. You can easily integrate multimedia with your online courses with these nuances in mind.

We hope this article was helpful to you. If you still have questions about integrating multimedia in e-learning, leave them in the comments below. We will definitely answer them, and we will consider the most interesting ones in our following articles!

The cost of creating an electronic course depends on its complexity. If the project is simple, then $1,000 will be enough for it. But if you need a full-scale course with graphics and complex gamification, then such a product will cost dozens of thousands. In any case, it takes a little time to understand your needs and accurately calculate the costs of developing an online course. Let's look at the aspects to look out for when planning a budget.

What Things To Consider at the Very Beginning

First of all, you need to answer four sets of questions:

  • What is the target audience of the online course? Are you creating lessons for beginners or skilled learners? Do these people know the subject? What will be new for them in your course?
  • Why should they take online training? What problems will the electronic course solve?
  • What are the primary purpose and key benefits of the course? What should listeners learn, and how will it improve their lives in the future?
  • How to understand that the business has achieved its goals? What instruments will be used to measure this?

The answers will help you determine if you need to use interactive elements, game mechanics, professional voiceover, and animation in the course. By formulating a more precise course objective, you can better identify the resources needed and choose the course type.

There are three main types of online courses:

  1. Informational. These are traditional courses with slides. Their main goal is to deliver specific information to students. Moreover, it's suitable for online courses that require a lot of theory. In this case, you don't need to add some interactivity and gamification. It's much more critical to take some time to prepare the text and graphics of the class.
  2. Motivational. Their purpose is to induce specific actions. For example, a person has significant problems with time planning, and an urgent project needs to be completed by the end of the week. Motivational courses use both theoretical and practical lessons. Therefore, it's necessary to develop various games and tests for students.
  3. Training videos. In this case, we are talking about full-fledged training of specific skills. An online training course has a minimum of theory and a maximum of practice. Ideally, it should have a clear plot with a specific story. It will entertain the audience as much as possible.

Once you have decided on the type of course, you will better understand the scope of your online learning experience. After that, you can start planning your budget. If you chose a developer from your team, you could use the following formula for calculating:

(Cost per hour of developer's work) * (Overall time spent in hours) + (Cost per hour of work of an expert) * (Overall time spent in hours) = Cost of developing an online course

However, if you have conceived a complex project or don't have time to complete it, you will have to turn to freelancers for help. In this article, we will analyze every detail of e-learning development and estimate the cost of the work of professionals. We use data on prices from the Tagline digital agency (for the Russian market) and the Upwork freelancing platform (abroad).

Online learning development consists of four stages: scriptwriting, design creation, page making, and testing. Let's consider each level in more detail.

Scriptwriting

It's an essential part of the development of motivational courses as well as pieces of training. A well-crafted course makes it easier to cover complex topics and excites listeners.

In this case, you don't need the script if your task is to deliver a cold theory. For example, a short microlearning video covers one topic in 8-10 minutes. Therefore, thinking over the characters is not needed.

In e-learning, a particular specialist is responsible for creating a script - a methodologist. He is competent in developing a curriculum and puts teaching elements and principles of pedagogical design in the plot. The reason is simple: the plot should be fun and useful.

The work of a scriptwriter-methodologist from the CIS will cost at least 30,000 rubles. For this money, you will receive a script for a short online course that meets all the methodological recommendations.

A foreign specialist with Upwork will ask for at least $50 per hour of work. Therefore, a simple script with a linear plot, which will be written in 20 hours, will cost from $1000.

How To Save Money on the Script

The first option is to create the script independently or just find suitable material on the course subject. The less time a methodologist spends collecting data and writing a script, the more money will be saved.

You can also use ready-made content as a learning base (e.g., articles, videos, presentations, etc.). Complex tutorials will also be helpful, but they have to be adjusted to suit your course's needs. Therefore, in this case, you won't be able to get a discount.

Design

A freelance designer from the CIS takes about 1800 rubles per hour of work, and a similar specialist from the United States will require a payment of $ 40 per hour. It will take about five hours to design pages or slides according to corporate style — pictures, text, and infographics.

You also need to pay due attention to the characters and locations accompanying students throughout the course, and it takes 3-5 days to draw them.

In general, the minimum budget for a designer from the CIS is 30 thousand rubles (or $1000 for a freelancer from Upwork).

Therefore, it's better to get an expensive design for materials that should form a positive opinion about the company offering online training.

How To Save Money on the Design

There are hundreds of eLearning templates available on the internet. Often, you can find free samples on the Dribbble and Behance platforms.

The templates for presentations are available on the official page of Microsoft and aggregator websites (PoweredTemplates, Slidesgo, SlidesMania, and others).

In addition, educational platforms offer comprehensive solutions for creating online course designs. A convenient constructor holds hundreds of styles, icons, and photos to create a top-notch design for online training.

Page Making

Often, designers don't just send the rendered images but also make the pages or slides independently. So, the layout designer sets up navigation, adds buttons for navigating between pages, an interactive menu (if necessary), and practical tasks (for example, quizzes, games, etc.).

For an hour of work, a layout designer from the CIS asks for about 2,000 rubles. The short course with a final test of 25 questions in the last lesson will take about 5 hours of work. Total: 2,000*5 = 10,000 rubles is the minimum amount you need to spend on the layout of the electronic course.

Now let's calculate the budget for the Upwork layout designer. The minimum rate is $60. Therefore, a short course with a final test will be typeset in 5 hours and cost 60*5 = $300.

However, this number can be higher if it's necessary to create a simulation of computer programs, interactive simulators for sales managers, or a full-fledged multi-level game. Such activities require more time to develop. In this case, the hourly rate of a layout designer with programming skills will be higher - from 3,500 rubles (or $80/h for a specialist with Upwork).

How To Save Money on the Page Making

It's a great idea to develop a universal template for creating new e-courses in the future. It will save money for the further development of online learning and maintain the same style of all materials.

Testing

The final step of work is the pilot launch of the online course. It's a kind of rehearsal for a full-fledged start of the educational business. For testing, a small group of students is selected. At the end of the training, they leave feedback on possible mistakes and improve the course. The best way to do this is filling a questionnaire, which consists of five points:

  1. Tips for improving the course. How convenient is the educational platform? What features need to be added or changed?
  2. The usefulness of the e-course. What new knowledge and skills did you gain after completing the course? What information will be most useful in the future?
  3. Illustrations and photos. Does the graphics help you learn the topic faster?
  4. Content presentation logic. How is the teaching material presented consistently? Are there grammatical errors and other faults?
  5. Practical tasks. Here students describe their experience in solving tests, and for example, how well the assignments correspond to actual work experience.

As for the budget, its minimum amount is 20 thousand rubles (or $500 for a QA specialist from the US). Moreover, this money is not for testing itself but for correcting possible errors.

Example of Calculating the Cost of the Course

To do this, we will choose an average 1-hour soft-skills course (about 70 presentation slides). It's necessary to involve to work:

  • methodologist (total time - 90 hours)
  • designer (total time - 90 hours)
  • developer (total time - 50 hours)
  • QA tester (total time - 20 hours)
  • manager (total time - 70 hours)

The total time spent on the development, editing, and approval of the project is 320 hours.

This is an example of calculating the course cost for freelancers from Russian and American freelancing platforms. The average rate for a specialist from the CIS is 1600 rubles per hour and $45 for a US-based freelancer:

Additional Expenses

If you want to add more interactive elements to your course, you should consider the additional development costs:

Narrator's work from 600 rubles for 1 minute of reading (from $100 for Upwork)

Voiceover helps make the course more lively, and the students will understand the topic of the course faster. Also, the translation of the text into audio format relieves the learning a little. You can save money if you do the voiceover dubbing of the lessons yourself.

Shooting a video - from 3000 rubles (from $150 for Upwork)

The videos help explain some of the complex aspects and processes. They are mandatory when teaching design, programming, or project management.

The average price for an operator from the CIS starts from 1800 rubles per hour ($50 for a US-based specialist). After that, you get high-quality footage (Full HD or 4K). Next, you need to involve an editor who will create a full-fledged video with effects. An hour of work for this specialist will cost at least 1200 rubles, and a similar editor from the United States will ask for $50.

Motion Design - from 18,000 rubles (from $1,500 for Upwork)

Motion Design is creating animated graphics and visual effects. It uses three channels of information perception at once - picture, text, and sound. Therefore, students will be able to work with the material more straightforwardly.

Visual effects are often used in image courses (for example, introductory classes on a broad topic or materials on working with specific products).

As for the price, one minute of finished animation will cost $600.

You can also add other options to your expenses (e.g., professional photography and translation services into foreign languages). Remember: all features need to meet your business demands.

Checklist: How Not To Overpay for the Course

  1. Provide the specialist with the complete source pack before starting work. Then the expert will estimate the volume of work correctly and name the final cost of services.
  2. Organize all materials. It will reduce the time spent by the methodologists who develop the script for your future course.
  3. Set clear goals and objectives for e-learning. It will reduce the number of edits along the way.
  4. Coordinate the staff who will agree on the course. Ideally, your employees should see each other's revisions and submit all comments in one document.

We hope you found our article helpful. If you have any questions about calculating the budget of the e-course, leave them in the comments below. We will be happy to answer them. See you in the following articles!

Creating an online course is a pretty sensitive subject. Of course, the product should stand out from competitors, but an inexperienced designer might commit a mistake when showing all his skills using digital tools. However, this is where you need to pay more attention to the needs of the students. We aren't talking about the suitability of the elements on the pages but the excess variety. It increases the cognitive load on the learner and violates the main principles of e-course creation: uniformity and integrity.

Why It Is Important Not to Overdo Creativity When Producing an Online Course

What is better: the precision and uniformity of the course or a large number of creative elements? There is no exact answer to this question. First, it depends on the general demands of the educational business owner and the target audience's habits. In this case, clear logic and structure must be present, but sometimes they are broken.

Let's look at 8 common mistakes committed when designing an online training course and how to avoid them in your work.

1. Meaningless Headlines

If you ignore the headlines, you're missing out on an opportunity to support the added value of your course. This is where the WIIFM (What's in it for me) approach comes to play. By adding a distinctive and descriptive headline, you can immediately show customers the importance of your online training and encourage them to learn more.

Unfortunately, many eLearning creators don't give due attention to the title or skip it altogether. You may know precisely what your lesson or study module is about, but the students won't. That's why such a small step like creating a headline can be critical to the success of a course. Students will feel confused or annoyed because they will not know why they should join an online course.

It's much better to come up with a powerful and engaging headline. In this case, it's worth paying attention to the needs of your students. For example, "Creating a Website" doesn't sound as convincing as "Creating a Professional Website in 3 Hours". The second option focuses on clients' pain and meets their needs to benefit you and the students.

2. Distorted Images

Another classic visual mistake that you can regularly see in e-learning design. Often, the problem occurs when the image is resized. The picture is distorted when it's scaled too much in height or width. The result is obvious: a stretched picture, an unattractive look, and customer disappointment.

Each of you has definitely come across a similar phenomenon. However, it's much more common than it seems.

It is straightforward to avoid such an annoying mistake, keeping the aspect ratio while resizing. This feature is available in most software. If there is no such function, you can change the size by clicking the Shift key and dragging the cursor on the corner of the image. This blocks the ability to change the aspect ratio.

3. Misaligned and Distributed Design Elements

Another major problem that can be faced when creating an online course. In this case, the designer often distributes and aligns text, graphics, or images by hand. It leads to the fact that when displayed on other devices, all design elements have shifted. If this happens to a promising e-learning project, it'll be a total failure.

It's much better to use advanced tools to align and distribute objects. For example, you can exploit a grid or ruler to help distribute design elements evenly and avoid breaking the structure. Such functions are available in any software or educational platform.

4. Too Much Text

Online learning is 80% visual content. And filling the entire screen with text is a sure road to nowhere. Such a move shows that educational content creators don't know anything about platforms' capabilities to launch e-learning courses. You can use many channels to present information other than plain text. For example, educational platforms allow you to work with video and audio content, animation, infographics, and other types of information presentation.

It is pretty easy to avoid this mistake, using all available means to present the necessary knowledge to your students. If you plan to add audio recordings, show the meaning of the spoken words using images. After all, students aren't always available to listen to a lessons' audio.

5. Bad Stock Photos

At first, using stock photos seems like a pretty good idea, but you need to detect bad photos and reject them. Unfortunately, there is no universal way to recognize a lousy stock image from a good one. Often, low-quality photos look too staged and implausible. And if you use such images in your e-learning design, you risk making the online course cheap and unreliable for students.

It's better to avoid using mediocre photos, looking for images with real emotions and people's poses. After all, an online course that is framed with average stock photos will itself look pretty average.

6. Font Mismatch

Trying to diversify the look of the e-course as much as possible, designers add too many fonts (and not always the most readable ones). This makes it difficult to read the text or even distracts students from the learning process. If this mistake is not corrected, students will look for a better e-learning platform.

Therefore, avoid mismatched fonts. To do this, you can follow the demands of the e-learning business owner and simple rules for combining fonts. For example, you can combine a large expressive font and small lettering or contrasting font pairs.

In addition, the number of fonts shouldn't be more than 3 (for headings, subheadings, and plain text). If you use four or more lettering options, it will complicate the presentation of content.

7. Bad Choice of Colors

Along with fonts, colors play a tremendous role in the learning process. First, you need to choose colors that your brand will represent. Second, certain tone combinations affect the overall mood of e-learning. However, the wrong color combination will make it challenging to work with the online course; therefore, students will not continue studying on the educational platform.

It's not difficult to avoid such a mistake when developing an e-course. If you work for a large company, you probably have a brand book - a collection of the primary visual elements of the brand (including the color palette). If you want to develop a unique design, you should use advanced digital tools. Most educational platforms offer turnkey solutions for creating your own company color scheme. It will make your product stand out from competitors.

8. Using Several Formats at Once for Presenting One-sided Information

In addition to using relevant photos, the structure of the content also plays a significant role. And here, we're not talking about the visual component or the correct sequence of the text but keeping a single style.

For example, you decide to use three content delivery mechanics at once - "accordion" on the first page, "carousel" on the second, and "tabs" on the third. Will this draw the attention of the students? Yes. But will this bring real benefits to the students? No.

Therefore, try to choose a single content delivery mechanic and use it throughout the entire online course. The user must first get used to the style to pay attention only to the content later. This will significantly simplify the audience's life because the students won't need to think about the next steps. Here are our tips for delivering content correctly:

  • Strict hierarchy. It allows students to focus on important information while filtering out less essential elements. The learners themselves will rank the importance of content based on the location of the elements and user psychology. This "eliminating" will happen subconsciously, so make sure to include the most crucial information at the beginning.
  • No grammar mistakes. They simply lose both current and potential target audiences. We are talking about both misspelling words and cases of missing one letter. If this is found everywhere, then the students will pay attention to it. You can fix the problem by using quality online spell checkers.
  • Visual elements for working with the audience. Use unique colors and tone combinations, fonts, spacing, and other elements to guide the student around the screen throughout the lesson.

All of this will help create a consistent style for your online course.

How Can You Avoid Such Mistakes?

So we have completed the analysis of the main mistakes to avoid when developing an e-course. But how to prevent similar situations in the future? Here are six key points to rely on when creating your online course:

  • The simplicity of design. Aesthetic appeal is just as important as knowledge. However, in design, it often happens that less is more. Make sure all elements add value to learning and benefit students. Sometimes it's better to delete a decorative element if it seems excessive.
  • Color palette. Choose 2-3 colors that you will use when developing an online course, and stick to the specified vector. Although sometimes you can change some elements, randomly using a different color will confuse the student and distract him from the learning process.
  • The balanced white space. Make the spaces work for you. White space around visuals often grabs more attention and benefits than a page cluttered with decorative elements.
  • Management of information fragments. If your course has multiple goals, divide each major topic into separate modules. It will help students find the necessary material, especially if they don't have enough time to study.
  • Ease of learning. If you need to place much vital information on one screen, break the layer of text into separate headings. It will assist in reviewing the information much faster.
  • Convenient navigation. There is no room for super creativity. It is enough to add buttons that make it possible to navigate the online course conveniently. It is crucial for those taking the e-course on a smartphone or tablet PC. And for those who watch educational videos on a computer, it will also make their lives easier.

We hope our article gave you enough information about the mistakes when creating an e-learning design. Our tips will help you avoid failure when developing an online course in the future.

If you have any questions regarding the design of online courses, write in the comments below. We will answer each of them promptly, and we will analyze the most interesting questions in the following articles!

There are two new trends in the online learning sphere. Experts pointed out an increase in the number of students willing to pay for online courses and the new technologies that make learning faster and more efficient. Therefore, existing educational platforms are looking for new ways to attract customers and investments. Let's take a look at the top 6 best practices for increasing customer loyalty and retention.

How Important Is It To Use an Educational Platform as a Tool for Attracting and Retaining Customers?

Educational platforms allow you to master new skills and get knowledge in a short time. Special tools help you create and edit learning modules, launch marketing campaigns, and track statistics for courses.

The right online learning management system allows you to monitor students' engagement and collect customers' feedback on completed courses. Remember that the basis of a successful e-learning business is access to educational materials at any convenient time and wherever there is an Internet connection.

The online learning platform should have a user-friendly interface. Users will utilize it to interact with educational content. For example, they can watch webinars and recorded videos, send questions to teachers, take tests and much more.

Why is online learning so popular? There are several reasons for this:

  • The ability to quickly gain new knowledge;
  • Savings on renting premises and hiring renowned teachers permanently;
  • Great freedom of action concerning self-development.

Now let's move on to the analysis of popular customer retention techniques.

1. API Functions That Increase Brand Value

Educational platforms offer third-party plug-in solutions that make online learning more effective and fun. Meanwhile, founders of online learning businesses rely on the following features:

1. Platforms for interaction with students

Providing 24/7 multi-channel support and building knowledge bases allowed many brands to better engage with their audiences. Learners no longer feel frustrated with online learning. On the contrary, they feel they can quickly solve problems using an educational platform.

2. Loyalty programs

Customer loyalty software has long been used in many industries, but API-based programs are just getting started in e-learning. They can increase the customer's lifetime value, vital for businesses competing with other e-learning platforms.

3. Built-in API functions

In addition to loyalty programs, there are also cloud-based solutions for various aspects of online learning. For example, there are hundreds of API tools for building educational platforms. They help developers use ready-made solutions for integration with LMS.

2. Effective Content Delivery

Online education platforms are constantly evolving to adapt to market demands. Therefore, the use of LMS allows you to introduce new features, share news about updates on the platform, and promptly add new lessons to the training modules. An integrated approach to content delivery makes it possible to attract more potential students to the e-learning system.

3. Combining UX With LX

Moreover, founders of e-learning businesses pay great attention to the learning experience (LX). It's the core aspect for the proper development and design of any educational platform. Therefore, job websites are increasingly posting positions for LX designers. It's all because educational platforms must take into account the needs of the students.

The successful combination of training, technology and design makes the brand successful. Therefore, it is essential to pay equal attention to both UX and LX. If the developers and designers do everything right, teachers and students will benefit from the online platform. The first will get access to high-quality tools for creating educational content. The latter will be able to optimize the learning process and mastery of skills.

Several categories show the strongest relationship between UX and LX. Here they are:

  • Dashboards. They help you track important metrics. They are designed in the same style with convenient data visualization (graphs or diagrams). Further, the user-friendly interface allows you to work with analytics, even those without technical knowledge.
  • Bulk Actions. You can use them effectively to manage groups of students, current and final assignments, and educational content.
  • AI-powered tools. For example, recommendation systems (similar to those used by Netflix or Youtube) appear increasingly on educational platforms.
  • Interactive Interface. It brings together learning modules, quizzes, videos and blogs in one place.
  • Social integration. It covers the ability to connect accounts on social networks (Facebook, Instagram, VK, LinkedIn and many others). Users can do it to validate their presence on the e-learning platform.

4. Flexibility of Learning

Moreover, online learning gives students complete freedom of action. For example, they will be able to combine study with work or find more time for hobbies. The traditional learning model concentrates the student's life around the college or university. With the help of online courses, everyone can plan their time on their own.

A flexible approach to learning opens up significant opportunities. First, the courses can be completed by people of any age, social status and skill level. Also, e-learning is suitable for additional education. So, you can work and improve your professional level through new knowledge. Meanwhile, it's absolutely unnecessary to ask your boss for time off or even quit a job. You can work while you are studying and then change your job without losing income.

5. Student Analytics

Good business analytics is essential in the education industry as well. Thus, it allows redoubling efforts to increase the profitability of the e-learning business and improve the UX. There are tens of thousands of analytics tools, including the most famous one - Google Analytics.

However, it wasn't long before founders of educational businesses took the concept of data analysis seriously. Data analysis on the online learning platform has three aspects:

1. Informed decisions based on data

Analytics tools in LMS allow you to set business goals more clearly. In addition, they can be used to recognize the strengths and weaknesses of the e-learning platform. For example, what stage is the most challenging for students? What is the most successful learning model? You can get answers after collecting the relevant analytics.

2. Student engagement

The old linear online learning methods are a thing of the past. They were replaced by a fun and exciting tracking of personal progress. Thanks to the friendly interface of the analytics section, teachers and owners of online learning platforms can improve training modules based on the interests and needs of students.

3. Data visualization

Marketers were the first to use visual representations of data. Infographics, charts, and other types of visualizations are great for getting complete information about your ad campaigns. The same tactic applies to online learning platforms as well. Owners of educational services can monitor trends, patterns and pitfalls in the learning process (involvement, growth or decline in the number of students, the most popular training modules, etc.)

6. Gamification

Game mechanics have come a long way, from innovative learning models to modern e-learning platforms. As for now, gamification is the main engine of online learning. It is deeply integrated with analytics, machine learning, artificial intelligence and data analytics. Further, game mechanics are critical in promoting educational services. It's all because online platforms with gamification elements perform well in mobile app stores.

Here are the top 6 gamification features that are most used in the education sphere:

  • Virtual currency. Students can earn it for completing tasks and other activities in the learning process. They can spend coins unlocking the new content or profile design that distinguishes the student from other users.
  • Multiplayer game. That's the reason why online platforms offer to connect profiles on social networks. Students can make friends and compete in various tasks.
  • Rating. The summary table adds elements of competition to the learning process. Therefore, the amount of time spent on the app increases significantly.
  • Special badges and indicators of levels. They help teachers and students confirm the level of knowledge and skills. Moreover, badges confirm their status as the best, motivating other users to reach for their level.
  • Skill tree. It shows the progress in learning a particular skill or the way that remains to go to complete the course.
  • Daily tasks. They usually come together with push notifications. It motivates students to visit the educational platform every day to complete tasks and turn learning into a useful habit.

Creative Interactions With Brand Advocates

There is a separate category of users among the online learning platform users called 'brand advocates'. And the core task is to build a special relationship with them. Here are five methods to strengthen relationships with active users:

1. Increase interest in the e-learning platform

Reach out to your customers and talk about the educational platform. It is the most critical piece of advice for good communication. It will generate interest in your business and increase the number of advocates for your learning approach.

2. Make your service perfect

Offer unique and quality courses that students will share with their friends and colleagues. After that, your audience will grow dramatically.

3. Collaborate with influencers

Indeed there are some people among your brand advocates whose words are valuable. Ask them to provide feedback on your platform to increase student enrollment in your microlearning courses and modules.

4. Track new brand followers

Sometimes it doesn't take much. Just mention brand ambassadors to attract new students. Moreover, track which learners are using your services the longest and encourage them to get on the side of brand advocates. Tell them that their opinions and words matter.

5. Sell brand values

Show your students that you share their values ​​and beliefs. It's important to set not only financial but also other learning goals. For example, social responsibility, mental health, inclusion, equality, etc., are considered crucial in society. Only a brand that understands its customers will become truly successful.

Conclusion

As you can see, proper communication with the audience is the primary key to success. Meanwhile, you also need to invest in an online learning solution. There are top products that will make the scaling process as convenient and efficient as possible. Further, they will help you identify the most critical customer pains and make your business stand out from the competition.

Above all, some educational platforms allow you to create your first course in 30 minutes. You can get information about the success of the training module after the first stream. Detailed analytics with convenient data visualization will help identify the pros and cons of training to improve the quality of education and attract even more clients.

Modern online learning services are gradually moving away from the classic "start-to-finish" scheme. Users have greater freedom of choice. But at the same time, there is a problem with mindfulness, as students are less and less focused on the learning process. Therefore, there are more and more opportunities to attract students. One of them is gamification. Let's look at what it is and how to use game mechanics in the learning process.

The Basics of Gamification

Gamification uses game formats and mechanics to increase engagement in the online learning process and achieve specific goals for students. The result is the high coverage and the growing popularity of training videos! It makes e-learning courses more exciting.

At the same time, gamification is not only tests and quizzes. It includes a much more comprehensive range of simple and complex scenarios, from rapid-fire questions to game simulations. Despite the choice of mechanics, all this leads to only one thing - the attraction and motivation of students. That's why gamification is so widely used in online education.

Eastern Europe quickly picked up the Western trend towards gamification, as it is closely related to the concept of interactivity - the possibility of dialogue, motivation and student engagement. Meanwhile, game mechanics will become more and more in demand in the coming years. According to MarketsandMarkets, the global gamification market will exceed $30 billion by 2025.

Benefits of Gamification for Students

First and foremost, we're talking about the more fun parts of the learning process. That's why people choose online education. Some course creators still don't appreciate the value of gamification, so they ignore game mechanics. Moreover, they ask the following questions:

  • How effective is gamification?
  • Will game mechanics help increase learning engagement and student performance?
  • Does gamification provide benefits to students and e-learning creators?

But the fact remains that the success of any educational strategy depends on how it's applied. A well-designed gamification strategy has the following features:

  1. It attracts and retains the attention of students.
  2. It challenges them.
  3. It ensures the completion of the course and the acquisition of essential skills.
  4. It truly teaches through games.

That's the only way to satisfy students and raise the popularity of the online course. And their percentage will be pretty significant. According to the Polytechnic Muadzam Shah Pahang University in Malaysia, about 80% of students agree that gamified learning is more productive than regular learning. At the same time, 67% also note that a course with gamification motivates much more than a classic set of training videos.

Also, game mechanics speed up the process of mastering new skills almost twice. That's proved by the results of a study by Deloitte.

How To Use Gamification in Online Learning

When it comes to online courses or training videos with game elements, we usually don't mean a full-fledged video game. It's just about taking the elements that make games fun and motivating and adding them to the learning process. Most often, the following elements are added to e-courses:

Stories

Remember the math course in elementary school, where each problem had its plot? It works for an older audience too! Create a unique storyline that engages and invites students on a journey. The plot can be divided into separate stages tied to individual sections of the online course. Therefore, creating a compelling story is a great way to create and maintain high engagement. You can also create characters or avatars to represent students of your course.

Visual Effects

A person perceives 75% of information through sight. Therefore, the visuals and attractive design will make your courses stand out from others. What's more, vibrant and colourful graphics play a critical role in learning. They increase student engagement and satisfaction with the learning process.

Competition Elements

Healthy competition has never harmed anyone yet. Let your students compete with other students, anonymous learners and even themselves! All this keeps a high level of motivation and allows you to achieve high results. In this regard, it's an excellent idea to create a rating table. By seeing the online course leaderboard, your students will see how hard they try against their friends.

Solving a Real Problem

Give your students frequent and easy tasks, gradually increasing the difficulty level as they progress through the lesson's topic. This approach not only helps understand the real problem but also prepares students for complex tasks. Meanwhile, you can be sure that they will use the knowledge gained to solve problems.

Rewards

These can be new levels, badges or virtual medals. This incentive helps increase motivation and can keep student engagement at a reasonably high level. The principle of encouraging makeshift awards has been familiar for decades, but it still shows high efficiency when used correctly.

Feedback

When a student completes an assignment or test, it's important to have instant feedback. It keeps students focused and invites them to track their progress during the passage of different stages.

4 Best Examples of Gamification in E-learning

Now let's move from theory to practice. There are a lot of good gamification integration cases; you can easily count several dozen of them. However, let's switch from wild speculation to actions and present 4 top examples of gamification in online learning that include the above game elements.

1. Game Quiz With Badges as a Motivational Instrument

The classic quiz is used in both traditional and online education. But when can it turn into a really addicting game? The visual rewards and scoring system and the motivational elements may provide significant benefits. For example, you can set a timer that counts down to the end of the quiz.

This kind of game mechanic is used for all types of online learning, as it is a traditional test, but in a modern and attractive cover.

Why does this gamification work?

  • You can add not only text questions but also video or audio questions. They greatly expand the possibilities of the classic quiz.
  • This approach struck a balance between giving the student a certain amount of time to think and a strict time frame for the test. All of this is also increasing competition for online courses.
  • The student's path has two main goals - to set as many badges as possible and win them for completing tasks.

2. Scenario + Game Elements = Sales Simulation

It's another straightforward game mechanic that is used together with a specific scenario. All this creates the most realistic learning environment in which the creators of many online platforms are interested.

Why is this model highly efficient? There are three reasons:

  1. The combination of a ready-made script with gamification creates a sense of competition and urgency. It allows you to connect real-life examples with skills training.
  2. In this regard, there is simply no characters. The characters are the students themselves. Therefore, the game can be transferred to any virtual environment because the stakes are pretty high.
  3. For such a simulation, it is necessary to use high-quality graphics and a soundtrack.

3. Improving Professional Skills: The Basics of Account Management for Project Managers and Account Managers

Let's take a look at a great example of layered gamification. Different levels reflect the skill level of the students as they progress through the course.

Why does such a system work successfully?

  • The learning process is based on scenarios and tasks that are quite possible in real life.
  • The educational tunnel "theory - practice - work" is a characteristic of classical education. But modern educators don't waste hours explaining theory. In online learning, you can start solving a problem almost immediately. It allows the learners to understand how much they are involved in solving the problem. If you have any questions, you can always get expert advice.
  • Creators add the well-thought-out content for the e-course. Students can return to the educational platform and brush up on their own knowledge.

4. Partial Gamification: Features of Gaming Activities

Now is the time to learn how you can stimulate your education business through partial gamification tools. Let's consider the question using the example of a time management course. The use of game mechanics during training dramatically increases the involvement of students in the process of learning.

Why is this example so practical?

  • Adding a minigame increases the level of concentration on tasks. In the case of a time management course, students need to identify so-called "time wasters". You need to choose these activities and match them with the flying clocks that appear from different screen sides. It's not only fun but also affects the final grade for the lesson. The more you skip floating clocks, the lower the final score.
  • Unlike the standard "drag-and-drop" scheme, interactions with moving objects look much more enjoyable. It encourages learners to perform the task carefully and have an excellent online learning practice.

Conclusion

The concept of "gamification" is often implemented in the following way:

  1. We take an existing algorithm of actions (for example, learning a foreign language or fitness).
  2. Add improvised game rewards in the form of medals, scores or badges.
  3. PROFIT!

After that, course creators think that life will become more accessible and more fun. Learning will instantly become highly effective, and students will say a big "thank you". It's not that simple.

Gamification is not just a cure from boredom but an effective business tool with many benefits. Moreover, game mechanics won't stop at ordinary computer graphics, ratings and minigames. Online learning platforms using VR are already being tested. It's possible that very soon, students will be able to experience total immersion in new topics.

Meanwhile, one shouldn't forget the measure. Sometimes you need to be strict, but it's also not worth turning mastering skills into a continuous party. Use game mechanics only when you spice up a serious activity or explain a rather complex topic. Only then students will attend your online lessons with great interest. And next-generation educational platforms help you launch your first e-course in just 30 minutes.

Microlearning is a unique method of delivering content in small volumes and with a specific purpose. Its main difference is that students can independently determine when and how they will get new knowledge. And this is extremely important because self-control allows you to acquire new skills and start using them in practice quickly. In addition, it increases the level of engagement and quality of work. The result is a high efficiency of training and a desire to look for additional sources of information.

But if we consider the concept in detail, then microlearning is a new strategy that allows you to master new skills and get knowledge quickly. It's trendy for several reasons:

    • The speed of life is boosting. That's why information quickly becomes obsolete.

    • You can find educational materials on the Internet.
    • You can get new knowledge anytime and wherever there's an Internet connection.

The growing popularity of smartphones has given new momentum to the development of microlearning. It allows students to watch new content on the go. Also, there are unique educational platforms that help create educational and interactive content. They allow you to launch your first micro-course with presentations, tests and quizzes in just 30 minutes.

Meanwhile, microlearning has benefits that increase its effectiveness. Let's look at them in more detail:

1. Bridging Skills Gaps

When people realize that they don't have enough skills to complete specific tasks, their motivation and satisfaction drop drastically. It also reduces work efficiency.

Microlearning fills knowledge gaps quickly and effectively. It's all about the principles of building such training. Shorter time intervals allow you to better concentrate on mastering a new skill.

Here's a basic example: people have problems at work because they don't have time to complete a project without delay. The best way to fix the situation is to watch a short video about time management's core principles and benefits. After getting valuable practical advice on time planning, the trainee will quickly finish their work tasks.

What's more, microlearning can save you time finding the information you need. It's all because video tutorials provide the most valuable and concrete knowledge. It's better to spend 10 minutes watching a video than browsing the Internet for hours searching for the necessary knowledge.

2. Reducing the Time Spent on Content Development

Another vital benefit of microlearning. The short duration of the videos means you spend less time thinking and filming content. Also, the shorter the development cycle, the lower the cost per video and the higher the potential profitability. It's another big plus for the educational business.

Plus, the individual modules are easy to update. You can change one module without affecting the other parts of the course. Towards Maturity Research conducted an enterprise survey in 2016. It showed that 87% of companies are interested in saving on training costs.

Short video tutorials have proven their effectiveness on many levels:

      • Students save time and get the necessary knowledge much faster.
      • Businesses can create and update courses much faster than using the classic distance method, which reduces costs.
      • There's no need to rent the place and hire famous experts as the training takes place online.

Education expert and PhD Ray Jimenez believes microlearning reduces course development costs in half. At the same time, the speed and efficiency of development increase by 300%!

At the same time, microlearning can be applied in very different ways. For example, you can create a stand-alone mini-course on the educational platform or record a series of short videos as part of a more comprehensive training program. Meanwhile, you can combine individual modules to create an entirely new course.

As for the learning cycle, microlearning fits into all its stages - preliminary training, basic training and consolidation of the gained knowledge. It allows you to provide more information at a low cost.

3. Freedom of Learning

A large amount of text materials accompanies classic distance learning. Therefore, it's not suitable for getting new knowledge as soon as possible. Moreover, few people want to spend time on a full-fledged 1-hour lesson.

In this case, microlearning comes in with an innovative approach. You can acquire new skills in your free time and enjoy them. Moreover, short videos can be downloaded and watched anytime and anywhere. It's another great benefit of microlearning.

Educational platforms can significantly improve efficiency and make mobile learning easier. So, short training modules allow you to allocate 10-15 minutes and not be distracted by anything. It's profitable in both the short and long term.

4. Easier Learning

During the learning process, the student constantly receives new information. However, it's not always remembered the first time. German psychologist Hermann Ebbinghaus found that after the usual cramming of the material, a person can remember about 45% of the information in an hour. A week later, this figure drops by almost half - to 25%.

The speed of forgetting can be reduced in two ways:

      1. Regularly study the training material;
      2. Learn new knowledge in several ways.

A short video has only 1-2 main goals, while traditional distance learning provides knowledge in 4-5 fields. Therefore, you can better learn the material after short lessons. In a 2017 Journal of Applied Psychology article, learning in small pieces increases effectiveness by 17%. Therefore, you can use skills in practice much easier and faster.

Microlearning divides a massive amount of information into individual pieces. It allows you to think and evaluate new knowledge much better.

5. Higher Student Satisfaction

According to a recent survey, nearly 50% of U.S. workers were born after 1980. Millennials and Gen Z are constantly using new technologies both in their work and in their free time. Therefore, it's crucial to understand the interests of a young audience and approach content development equally.

Now people are interested in getting access to the necessary knowledge quickly and easily. Ideally, learn from your smartphone or tablet PC. Microlearning is a perfect choice for this. It's focused on mobile devices, so it's an excellent solution for finding answers.

In cooperation with Unboxed Technology, BH Media media holding has launched a unified training for sales professionals based on microlearning. It lasted for about a year. At the end of it, the participants almost solidly expressed their satisfaction with the training. 98% of employees said that they would use the gained knowledge in their daily work.

The TikTok app also influenced the popularity of microlearning. It confirmed that clip-thinking now runs the world. The application has collected more than 100 million users in 3 years. However, the focus of content gradually began to shift towards expert videos. Here you can learn cooking, languages, fitness and other valuable things.

There's no wonder because modern people value their time. Therefore, microlearning ideally covers the need for quick access to knowledge.

Tips for Improving Microlearning Effectiveness

All of the above benefits make microlearning an ideal way to give people important information. However, you can make the efficiency of short videos even higher. Here are our tips on how to do this:

Check if Microlearning Is the Right Choice for You

When creating short videos, consider if you can explain one topic in a short amount of time. If your topic is very complex, you may need more than microlearning.

Offer High-quality and Helpful Content

It will make learning more productive. In addition, thorough preparation of the materials will shorten the time for their improvement. By the way, don't be afraid to spend a little more time creating videos and interactive elements. Make your students feel that the content of the video is worth their attention.

Choose Different Ways to Share Knowledge

Present the content to your students in several ways. Conduct small quizzes and tests, add infographics and interactive videos. All of this will create additional value to your information. Further, it will keep your students engaged with your lessons even more.

Don't Forget About Gamification

Game elements play a critical role in online learning. Among other things, this also applies to short videos. Gamification makes learning even more fun. There are many ways to add game elements to microlearning. For example, you can award points for completing tasks and make a rating of students.

Find the Best Educational Platform

It should have enough functionality to create and run microlearning. Separately, it's worth noting the course builder for the step-by-step creation of lessons, interactive tests and quizzes. It will allow you to launch the first video course in 30 minutes. It's also crucial that the educational platform has the tools for branding a unique course. It will allow you to personalize your training and stand out from competitors.

Conclusion

Educational content is available in plenty of formats. The most popular of them are short videos. In the future, most of the educational content will be available on social networks like Instagram and TikTok. The reason is simple: it is much easier for generation Z, influenced by clip-thinking, to learn different things in this format. Moreover, ordinary learning doesn't make people so happy.

Microlearning has enormous potential to generate essential knowledge. Moreover, it empowers people and helps them develop their skills without passing very long courses.

Further, the opportunity to use game mechanics entertains and motivates listeners. When combined with a smartphone and tablet PC, short videos will maximize the benefit of learning new knowledge.

Using the best microlearning techniques and our tips, you can easily pack your short lessons well. Meanwhile, it's vital to provide full-fledged benefits in every video. If there's no benefit, then it's no longer microlearning.

The growing popularity of video games couldn't but impact other spheres of life that aren't linked to games. People noticed that using the game elements and game mechanics in non-game areas of life generates positive results. That was the origin of gamification — the introduction of various game instruments and elements to reach a wider audience, retain clients and increase involvement, and so on. Gamification is used in everyday life, business, marketing, and other contexts, but today we'll talk about introducing this method to online education.

Online-schools owners and course creators are constantly searching for new methods and approaches that'll make them differ from the boring and routine courses and educational institutions. Online education isn't compulsory, so people spend their energy and money to get valuable knowledge and skills. That's why your task as a course creator or school owner is to make your product as interesting and useful as possible and make people fall in love with your education to purchase more and more courses in your school. And gamification is one of the ways to transform boring lessons into catchy and memorable ones.

We face gamification in everyday life even more often than we think. When we register an account on social media, we are offered to take a few steps to fill in a profile. Shops offer us to get various loyalty cards, and it's also the element of gamification. This method lets both online schools and students enjoy multiple benefits to consider gamification in detail.

The Benefits of Gamification For Course Creators and Students

All people involved in the work of online schools, whether their owners, course creators or teachers, are interested in selling the product to a more significant number of people. That's why they are constantly searching for new promotion methods and instruments that'll help them create good content. In other words, they need to spend their own time and efforts to attract clients. But what if we tell you that gamification can turn the situation around and make clients beg you to sell this course?

Online education has always been popular, but the COVID-19 pandemic and quarantine restrictions made it even more demanded. People started to spend more time at home, some of them don't want to waste this time and prefer obtaining new knowledge and skills. But it doesn't mean that online education shouldn't improve, develop and introduce new approaches. It's time to discuss all the benefits gamification gives us.

№1. Increase in sales volume

Many online schools and different courses have owners and creators do their best to attract new clients. But ultimately, it turns out that they are using traditional approaches to education that are outdated now. Schools and projects already using gamification are the most popular, and you've probably heard about them. We'll discuss successful examples a bit later.

If we discuss the advantages of gamification for school owners and course creators, we'll conclude that the increase in conversion rate and sales are the key advantages of gamification. People purchase your course, pass it and share their positive experience with friends attracting new clients to your school. When you set a clear purpose before implementing gamification, it'll certainly yield a positive result.

№2. Increasing the completion rate

All course creators know that a low completion rate is a widespread problem that needs to be solved. People start a course but then drop it due to unclear reasons. However, the reasons are obvious: you have problems with the way you present educational materials. You can't interest people and give them the motivation they need. Sometimes the intrinsic motivation isn't enough to do something, so you shouldn't rely only on the inner inspiration of your students. Therein lies one of the difficulties of distance learning — not all people can be effective and diligent learners online. That's why your courses should keep students involved in the educational process and don't let them lose motivation.

№3. Better quality of education

It's great that you have a strong desire to attract more clients and earn more money, but don't forget that your main goal is to provide high-quality knowledge to people. The implementation of such an instrument lets online schools increase students' academic performance, memorization, and students' productivity. It all means that your courses are effective and will help people change their lives. Students see their achievements and get ready to delve further into the studying of new topics.

Strategies for Implementation of Gamification In E-Learning

If you want these changes to be successful, please, carry out a little research to define the psychological portrait of your target audience, other possible ways to support students' motivation you use, and problems that may arise after combining gamification with other instruments. Remember that gamification should contain game dynamics, mechanics, and game design elements. There are three degrees of immersion in a game: complete, medium, and light. The use of this or that degree is up to you. Now you'll get acquainted with the examples of gamification, but don't rush: try using this or that strategy, test each one carefully. It'll help you to define drawbacks and change the online course to make it convenient. Create a focus group and ask them to share their opinion about your product. It's the only correct approach you should use when trying to introduce an update.

№1. Welcome-scenario

If you have a lot of new students during each course launch, it's helpful to create a guide on using your service in the form of a game. Create an attractive animation and familiarize your students with a platform step-by-step.

№2. Achievements

There's no better way to motivate students than to give them bonuses for completing certain course sections. Avoid using publicly available league tables because those who'll be at the end of the list will think they're the worst.

№3. Competitive elements

It's another good way to make students complete each assignment and part of your course. Organize a competition between students. It's also possible to invite teachers and mentors to participate in these challenges to establish a good student-teacher connection. Use your imagination to create something unique.

№4. Points or credits

Unlike achievements, points aren't one-time promotions. They can be given for each completed stage or be accumulated and then changed for a valuable bonus like a check-list or free book. By the way, points can be used for purchasing any helpful content. You may use points, virtual currencies, and any other elements.

№5. Badges and titles

This element has much in common with points, but new titles seem to be more respectable rewards for students. People try to have a higher reputation in society, so why can't they translate this sentiment in studying?

№6. Time limitations

Finding a person having no problems with time management is a difficult task. So that you don't set limits for completing a task or module, be ready that students will put everything off. Assess the number of times necessary for completing each section of your course and notify students about this time limit. Give bonuses to those who finish the course earlier than you've set.

№7. Interactive feedback

Students shouldn't feel lonely, so give them support. Feedback is especially necessary after students complete specific assignments or read theoretical information. Communication between students and mentors is very important. Don't forget to assess all students' actions, even wrong ones.

Successful Cases of Gamification

Before you make any significant changes to your product, check the experience of your competitors. It helps people avoid mistakes and find inspiration for new ideas.

Khan Academy

It's one of the most popular educational platforms, using the elements of gamification: aims, achievements, titles, points, and other instruments. The founders of Khan Academy use creative names for titles: they tied them to celestial bodies. Students can check the feedback about their assignments.

Duolingo

Each of us has installed this app at least once in the hope of learning a particular language. And studying was quite successful because Duolingo is the best example of gamification in e-learning. More than 25 million people regularly use this app. Duolingo managed to combine education and entertainment using multiple mechanisms of gamification: achievements, competitions.

Ribbon Hero

This game was created by the developers of Microsoft Office to teach people how to use this program. Many of them consider this software too tricky or are just lazy. Here players earn points after successfully completing different tasks (to change the page's design, text, or presentation, etc.). The game tracks your progress and lets you share it on social media.

Memrise

It's one of the most successful competitors of Duolingo. It can boast of different gamification instruments: interactive feedback, welcome-scenario, the possibility to purchase something using bonus points, in-built chats, and even a punishment system. Even though it's free, people get so involved with it that they get ready to purchase paid options.

A Bottom Line

Well, gamification in e-learning is really the most effective way to transform your lessons and make your course yield an income. This method has a big future, so you shouldn't lag behind your competitors, who have long been enjoying its advantages. Gamification is also widely used in offline education, but it's not so effective. Start small: introduce a few essential elements to your online course and track results. If you see progress, continue in the same vein.

We hope we managed to tell you everything you need to know about gamification. But you can still ask questions in the comments section below, and we'll answer all of them.

Microlearning has been one of the main trends in recent years. Many online schools collect their content into a series of short lessons. They work on the “1 lesson - 1 topic” principle and last up to 15 minutes (up to 10 minutes in some cases). In addition to new knowledge, students receive tasks to reinforce the material.

This approach is reasonably practical. Learners are focused on one topic, receive knowledge in small portions, and constantly use it in practice. Plus, everyone can find 15 minutes for a lesson.

At the same time, there are quite a few myths about this learning format. This article will show the most popular myths about microlearning and why they appeared.

What Is the Microlearning

Before we learn the most common myths about microlearning, let's take a closer look at this concept.

Microlearning is gaining knowledge in small portions. It helps to achieve precise results during the course. Information in such courses is presented clearly and for a specific audience. This approach helps to achieve maximum training efficiency.

Microlearning has several benefits:

  • courses provide up-to-date knowledge;
  • each lesson is an interactive presentation with tasks;
  • listeners can watch the courses at any suitable time.

In addition, focus, context, support, and outcome play a vital role in microlearning. Micro courses help achieve high results due to the "1 lesson - 1 topic" method. Most often, these are webinars, where students are required to repeat specific actions step by step. Research made by Raytheon says that this approach increases long-term engagement by 80%. Moreover, microlearning is more attractive due to its simplicity.

And since microlearning is based on short lessons, they should be suitable for a specific audience and explain the information in simple words.

Now let's take a look at some of the most popular myths in the EdTech industry:

Myth 1. Microlearning Should Not Take Long. The Shorter the Micro Course, the Better the Result

In reality, there are no restrictions on the duration of the micro-course. However, it shouldn't take too long. It will keep up with new trends. Knowledge is becoming outdated quickly, so it is crucial to get quick and easy access to the necessary information.

In addition, there's another argument in favor of the brevity of the micro-course. Josh Bersinv, in his book Digital Learning Revolution: Ten Discoveries, determined that a person can devote 1% of their weekly work time to learning and development. It's about 24 minutes.

And even in such a short period, the student will be distracted from the lesson. Why does it happen? There are several reasons:

  1. People are forced to multitask. Therefore, they are constantly distracted by messenger notifications, incoming messages, and calls. How long have you been browsing the internet page to the end? According to the Nielsen Norman Group, users read about 20% of words when visiting a web page.
  2. As the speed of life increases, attention span decreases.
  3. The longer the lesson lasts, the less information is absorbed. Therefore, the brain needs rest.
  4. Memory is rather selective. Our brain receives loads of information every day. And in order not to suffer from overload, it focuses only on what is important or exciting. If we don't remember what we ate for breakfast yesterday, then we read very carefully. But at the same time, the brain doesn't always follow our desires.
  5. The amount of short-term memory is limited. After listening to a two-hour webinar, you are unlikely to remember a lot of information. And if the presentation is supplied with complex concepts, then the percentage of absorption of the material will be much lower.

Microlearning is designed to solve these problems. It's all because it takes less time and provides up-to-date knowledge on any topic. And most importantly, the lesson will end much faster than the following message will come to you in the messenger, or someone will call.

If the knowledge is presented and expressed correctly, it is learned much better than classical methods.

But how short can a micro-course be? The 3-minute limit is often mentioned. Indeed, during this time, you can get a lot of vital information and at the same time not lose interest in the lesson. But if the video is interesting, it can last more than 10 minutes.

At the same time, the BBC conducted a large-scale study of the online education system. According to its results, 94% of listeners prefer to watch educational videos up to 10 minutes long.

To sum up: Save the time of your potential students. After all, it's a precious resource that becomes more expensive.

Myth 2. Microlearning Is Suitable for All Types of Learning

So, far from it. Indeed, it's possible to create a course on a simple topic using a micro-lesson format. Alternatively, offer short lessons as supplementary materials to the main lessons.

However, specific topics take longer to learn. For example, working with complex mechanisms requires a lot of questions and a lot of practice. Therefore microlearning is not suitable here. Also, through micro-courses, it is unlikely that it will be possible to master negotiation skills perfectly.

Also, short lessons aren't suitable for teaching entrepreneurship. You can't understand the context of a business in one 10-minute video. It's best to choose a full-fledged course.

Myth 3. Microlearning Needs Advanced Technology

No advanced technology is required. Everything you need is already on your PC or smartphone. Literally, the spread of high-speed mobile Internet allows people to learn on the go. It is also a plus for the lessons' creators because you no longer need to rent a professional studio with equipment and master editing programs.

There are now full-fledged platforms for creating micro-courses. They work on the principle of "all-in-one" and are always at hand. With their help, you can start your first course in just 30 minutes.

When it comes to quality, total perfectionism is unsuitable here. It is essential for the creator of the micro-course to correctly and simply provide the necessary information. Moreover, user-generated content is very rarely professional. Therefore, amateur video quality is acceptable. It's much worse if the sound quality is poor. In this case, the learner won't listen to the lesson and will turn it off.

When people are looking for important information, they ignore the quality of the photo or video. Therefore, you shouldn't immediately reject the idea of using platforms for recording webinars. The main thing is to evaluate the lesson according to two criteria:

  1. How accurate and credible is the information?
  2. Does it solve your problem?

If you doubt the accuracy of the information, it's better to contact the author of the lesson. If the lector is an expert in a specific field, he probably just prepared content on the go. Such information is valuable and helpful to students.

Myth 4. Microlearning Is Only Suitable for Millennials

The creator of the micro-course has an important task - to give people knowledge. However, listeners may be of different generations. For students of one age, one approach is needed. Another age, a different approach.

But age doesn't matter in microlearning because of its adaptability and personalization. Lessons adapt to any listener. Therefore they are suitable for all listeners without exception. However, the issue of age should be considered when developing content, analyzing your target audience.

Myth 5. Microlearning Is a Hype

Hype is any short-term trend that generates public interest. But can micro-courses be called that?

Microlearning in its modern sense appeared in the 1990s. However, there's evidence that this concept first appeared in 1963. Hector Correa used the term microlearning in his book The Economics of Human Resources.

Another person who has analyzed a similar issue is the German psychologist Hermann Ebbinghaus. He is known for his research on information perception and the creation of the so-called "forgetting curve."

Along with this, learning in small portions has always been an essential part of human evolution. Therefore, it has always accompanied humankind for tens of centuries.

The success of micro-courses today is quite simple to explain. The rhythm of life has changed a lot over the past 30 years. We began to do many things (including information consumption) literally on the go, using our smartphones. Microlearning suits the needs of modern society and therefore has received a new cycle of popularity.

Moreover, the speed of life is unlikely to slow down in the next 5-10 years. So, microlearning will not lose its relevance. On the contrary, there will be new types of short lessons combined with high technology (for example, VR).

Myth 6. Micro-courses Are Separate Parts of a Complete Course

It's believed that microlearning uses a popular technique called chunking. It reduces the load on the brain and improves the perception of information. After all, you can take a break after studying a small piece of data.

Breaking down the entire learning course will give us separate pieces of information. They cannot be used independently from each other, only together. In this regard, microlearning compares favorably. After all, short lessons are not only independent blocks of content. Each micro-course has a specific goal and task. After all, as we mentioned before, information is focused on a specific topic.

Myth 7. Microlearning Is Not Suitable for Complex Topics

Micro courses are suitable for topics of any complexity. It's crucial what goals you set before using such a format. If you correctly identify the needs of your target audience and develop a strategy, then microlearning can promote essential knowledge. It doesn't matter how complex the topic is to be explained.

Conclusion

Microlearning has two crucial advantages - speed and efficiency. The main task of this approach is to provide essential knowledge and consolidate it for practical use quickly.

In the field of online education, there are both fans and opponents of short lessons. Each of them presents their arguments. The truth, as usual, lies somewhere in between.

In this article, we've explored seven popular microlearning myths. Now you can create your first micro-course and use the format when it is suitable. It will make microlearning an effective tool for working with your target audience.

Has Instagram's reach and engagement of the audience sharply decreased? The reason may be getting into a shadowban. And this is a severe problem because the shadowban on Instagram can make your account invisible. The worst thing is to get it during the launch to a warm audience. How to get out from the shadowban? How not to get next time - read on.

How to check if you are shadowbanned on Instagram

You won't receive an official notification of getting into the shadowban.

You can only understand this yourself by the following characteristics:

1) A sharp drop in outreach and views in stories.

2) A significant decrease in the number of likes.

3) Inability to find publications on personal or low-frequency hashtags (up to 1000 publications).

4) Publications are not displayed by geolocation.

5) The account becomes invisible in search results.

6) It is not possible to tag you in stories.

7) Mass unsubscribing.

8) Low activity from new subscribers.

Possible reasons for shadowban

Getting into a shadowban is a kind of sanction for violating the rules of using Instagram. There are several reasons why the administration may temporarily make you invisible:

1) Cheating subscribers or activity (likes, comments, views).

nstagram is an ingenious social network and quickly calculates unusual account activity. Therefore, participation in a giveaway or activity chat is a direct road to a shadowban.

2) Mass following and mass liking.

Gray methods of promotion can also cause a ban and not the only shadow kind. Keep the optimum quantity of subscriptions, unsubscriptions, and mailings per hour.

3) Numerous simultaneous complaints on the profile.

It is often used by competitors or ill-wishers who arrange a spam attack on the profile. If hundreds of users simultaneously complain about a profile for violating specific rules, the administration will impose restrictions on your account.

4) The monotone of hashtags.

Hashtags should not be repeated in each publication. Otherwise, the algorithm will consider them spam. Use not more than 10 hashtags in one post (1-2 high-frequency, 3-4 medium-frequency, 3 low-frequency, and 1 geolocation).

5) Prohibited tags.

Restrictions can be obtained for the use of tags of sexual themes, racism, or other discrimination.

6) Third-party services help.

This includes analytics, auto-posting, mass following, and mass liking services.

Giveaway or how to get into the shadowban forever?

Participating in Instagram giveaways is an easy way to increase the number of subscribers quickly. Moreover, the cost of such a method of promotion is much less than targeted advertising or advertising from bloggers. But there are several reasons why this method is categorically not worth using:

1) Cheating bots.

Often the organizers of the giveaway cannot fulfill the promised number of subscribers, so they simply cheat bots to your account. As a result, you get only a digit in the profile header.

And if unscrupulous organizers add fake accounts to you while participating in a large giveaway (with the number of 50,000 subscribers or more), then you can immediately delete your profile, because it will remain in the shadow bath forever. Such an amount of "dead audience"‎ will contribute to the extremely low ranking of the account.

2) Receiving a non-target audience.

The audience that comes to you while participating in the giveaway is just people who want to win a gift, and 99.9% of them will not become your potential buyers.

3) A significant decrease in the activity of a real audience.

Instagram's algorithms will show your posts and stories to new non-target subscribers who will not be involved in your content. As a result, your real subscribers simply will not see you in the feed.

4) Mass unfollowing will begin after the end of the giveaway.

After all, the purpose of the subscription was a gift, not an interest in your profile. Now imagine the situation: your account has 2,000 subscribers. You buy giveaway with a promised number of 10,000 new subscribers and rejoice in a new digit - 12,000 subscribers. But then, one day, 6-7 thousand subscribers will unfollow your profile. Instagram will simply find your page uninteresting to users and will send you to the shadowban.

How to remove the Instagram shadowban

You can reduce the lock time in the following ways:

1. Remove tags from the last 15 posts, both hashtags and location tags.

2. Minimum activity for the next 72 hours. Do not leave comments, subscribe to profiles, and publish new posts.

3. Disconnect the profile from all third-party services.

4.Turn from your business account or author's account to your personal profile.

5. Publish 3 new posts without hashtags and geotags (not earlier than 72 hours after the block).

6. Edit profile header (new description, delete website link, new name).

7. Use only the main gadget to sign in to your account (preferably a smartphone). It is worth forgetting for a while about the web version and the use of VPN.

8. Get in touch with the technical support. Most likely, the ban will not be removed from you, but you can try to find out the reason for the blocking.

9. Stop all advertising campaigns.

10. Change password.

11. Add two-factor authentication.

12. Link it to your Facebook account.

Block Duration

The period of account blocking is individual and depends on the level and frequency of violations. For some profiles, this can be 3 days, while for others it can be several weeks.

Tips on how to prevent getting into the ban

After removing the restrictions, your account will be in high-interest mode by the Instagram administration. Take a look at our advice on how to not attract unnecessary attention:

1. Only quality content. Good content is one that will interest your target audience.

2. Only white promotional methods. It is advisable to use only targeted advertising for some time.

Determining whether your account is in a shadowban is difficult, but quite real. And no matter how scary it sounds — imposing restrictions does not mean "death" of your account. Follow our advice and don't give up, because the reach will return, and your audience will be with you.

Do you have any specialized knowledge and want to benefit from it? The best way to do it is to create an online course on a particular platform and promote it to let more people know about it. If you aren’t a newbie in digital marketing and have a blog with a large audience, you may think you don’t need to learn new ways of promotion to use when launching another online course. However, no matter how good and well-known your personal brand is, you won’t be able to reach a larger audience without a strong knowledge of marketing and its tricks.

You’re a course creator, and you know that people can’t assess the quality of material and presentation until they purchase your course. Well, all course creators do their best to explain the value of the knowledge they share before the sales start, but it’s not enough to make people buy an online course. Nowadays, it’s possible to find almost any information for free; that’s why your primary aim is to make your content as interesting and valuable as possible. And you’ll hardly succeed without a solid knowledge of psychology.

Human psychology is a complex system, and if you plan to understand how everything works quickly, you’ll fail. You need to study psychology for several years in a row to become an expert, but we don’t have so much free time to wait. Therefore, today, we’ll talk about psychological triggers in marketing. All systems of our organism try to save their resources, and the psyche isn’t an exception. To achieve this aim, it creates specific patterns of behavior, appearing in reaction to external stimuli. These patterns are also known as triggers. Trigger literally starts a reaction in your psyche. A thought, phrase, memory, situation, and anything else causing powerful emotion can be a trigger.

Gradually, this notion started to be used in marketing and became its inherent part. Trigger in sales is something that makes a person buy goods or services. This instrument is based on customers’ feelings and can work independently, without any other marketing tricks. If you think that triggers can only increase sales, you’re wrong: they improve conversion, relationships with buyers, remove all barriers your customers have, etc. It’s impossible to promote any product without using triggers — take it into account while advertising your online course.

Trigger №1. Storytelling

Stories have been existing for a long time. People used them to transfer information to each other even before the invention of writing. Remember your childhood: we all loved listening to fairytales, scary stories, and other narrations. And even when we seem to be old enough, we can notice that stories are still engaging; they can catch our attention and make us do something. You can continue selling your content in an old-fashioned way, but nobody is interested in boring advertising. People can easily detect that you try to impose something, and they won’t buy your product.

But if you manage to craft an incredible story that’ll describe your customers and their feelings, you increase your chances to attract a prospective customer. When you tell a story, you don’t impose something directly, and you try to impact a person through their feelings. Hire a professional storyteller if you lack experience in writing some catchy stories. Storytelling isn’t a new technique — there are dozens of books devoted to using storytelling in marketing campaigns. Use stories to push your clients to the right decision.

Trigger №2. Mutual gratitude

It’s another widespread marketing instrument used by content marketing specialists and course creators. How often do you accept gifts for free? Don’t you get a desire to give something in return? In 90% of cases, people feel an imbalance when getting a gift without making a reciprocal gesture. That’s why marketing specialists use this trigger whenever possible. You give a piece of helpful information to a person (a free stream or e-mail), and your audience wants to return the favor — to purchase your online course.

Mutual gratitude trigger is used in many niches. For instance, people who sell goods give away free samples, letting clients try the product and purchase it later. Those who sell online services apply mutual gratitude, offering customers a discount in exchange for a subscription, like, or registration. There are many ways to use this trigger but don’t overdo it; otherwise, you can scare people. Customers are too suspicious of the excessive generosity, so be careful not to harm your sales.

Trigger №3. Social proof

We all claim that the herd instinct doesn’t characterize us. However, when we wander around the shopping mall, we’ll pay attention to a crowded place. The same works for online stores. It’s the way the social proof trigger works. We trust people, and especially our relatives and friends. If someone recommends us to visit the restaurant, see the movie or read the book, we’ll probably do it because we have a good recommendation. We trust people, not the brand itself, but it’s not wrong.

This trigger works better in the form of reviews. When your prospective audience sees numerous positive reviews about your course, people get interested in your product faster. And, most likely, they’ll buy the course. Customer reviews can accelerate sales, but you’ll need to convince people that all reviews are genuine. Many websites post fake comments; therefore, people tend not to trust this form of recommendation. Ask your clients to record videos, leave personal data, and do anything to prove the review isn’t fake. Post successful cases of your clients on your website to benefit from them.

Trigger №4. Credibility

If you partner with famous companies, business owners, and influencers, but your website lacks information about it, you miss an excellent opportunity to activate a credibility trigger. People tend to purchase services from trusted people, and cooperation with well-known companies makes you a credible course provider. Have you noticed that influencer marketing is a fast and popular way to increase sales? A similar strategy should work with your course.

However, you don’t need to advertise on social media - just find several experts in your niche and post their comments about you on your website. Note that this expert shouldn’t have a large subscriber base. The credibility trigger is a perfect instrument for newbies in content marketing and those who start their first online course. Customers don’t know you yet, but collaboration with experts will help them pay no attention to the lack of experience.

Trigger №5. Community

We have already mentioned the power of herd instinct. But the community trigger differs from social proof. Well, each of your clients is an identity, but they still are affected by society. That’s why you should try to unite as many people as possible. We look at other people, see what they have, and want to buy the same thing. That’s why many websites contain information regarding the number of people who bought or downloaded a product. It’s a perfect example of applying this trigger.

You also should mention the opportunity to join the like-minded community and make new friends. Your clients will get new knowledge, share it with friends and attract more people. Here is an important rule: the more numbers you use in promotion - the higher is the chance to increase sales and conversion rate.

Trigger №6. A shortage

We make decisions faster when we are limited in time. This information can help you sell online courses. When someone visits your store and sees a notification about starting an online course, they’ll hardly decide to buy it right now. But if you mention that “you can’t accept all people,” “yesterday a certain number of students enrolled in your course,” “it’s the last chance to become a student,” “the sales will close up tomorrow,” etc., you’ll ensure that the shortage makes people think fast.

“Limited,” “special,” and some other words make clients think that your online course is worth their attention if it’s so demanding. Providing such a course makes people feel lucky and special. Make a discount, set a countdown timer, write the number of free spots, and attract customers’ attention in any available way. You must prove to your clients that they are unique to you.

Trigger №7. Anticipation

We are always waiting for something — be it the release of a new TV series or a device of a favorite company. And the longer we are waiting, the stronger is our desire to see or purchase the thing we are anticipating. So you shouldn’t start sales immediately after you created your course — wait for some time, prepare and warm up your audience first. You aim to create a queue: remind people daily that your online course starts soon. But note that this trigger won’t work effectively without using any other instruments. If you and your product aren’t well-known, people will hardly line up to buy it.

But a good marketing strategy will help you create a fuss.

It was the list of the most widespread triggers, but it’s not the full one. If you dive into this topic, you’ll be surprised to see several dozens of triggers. Each of them is effective, but it’s better to use them in combination. Analyze contact points and think about how you can use triggers in a given situation.

We don’t recommend you base your marketing strategy on triggers alone — many factors can impact their effectiveness. Newbies in content marketing should combine triggers and other instruments to increase sales. Don’t be afraid to ask your questions in the comments section, and we’ll answer the most interesting ones in our next posts.

Who wouldn't want to learn a new skill or unleash the ability to do something new? Online courses on learning foreign languages, programming including various webinars on different topics, can easily help.

And how do the owners and founders of such courses and webinars attract a large audience, and how can they turn potential customers into regular ones?

Imagine this situation: an anonymous guest visits your website, reads it to the end, especially product information, and reviews but does not place an order or quote request. Perhaps it's a matter of the cost of the product, or trust issue, as is often the case. As a result, he may leave your website in order to further look at other offers from your competitors. At the moment, you still have a chance to catch a person, interest him to stay and, in the end, turn him into a client. How? A comebacker can help with this.

Comebacker, also known as exit pop-up, is a tool for increasing the flow of customers of a specific website. When a user wants to close the page, a pop-up window should appear in front of him, calling for some specific action: leave contact information, send a question to customer support, get a promo code, a present, or a discount on the first purchase.

There is, of course, an opinion that pop-ups on websites only annoy people, cover the entire page and slow down its viewing. So why are comebackers still popular?

After analyzing about 1.75 billion pop-up windows on various sites and pages, their average conversion was 3.09%. And for correctly designed windows, the percentage is even higher. We will tell you how to set up and arrange exit pop-ups competently to increase conversion in your online store, website, or blog.

Criteria for a successful comebacker:

1. Beautiful and distinctive design. The very first thing that users always pay attention to when a window pops up in front of them is its design and appearance. Your page should be different from the rest and attract attention in different ways. Man is a visual creature; a nice picture is essential for everyone.

On holidays, change the design; add pictures or music to the pop-ups. It's creative and works flawlessly.

The readability of the page is also very important. Choose a font that is easy to read. It is important not to scare away users with words or concepts that they do not understand. Clarity, conciseness, and design will engage the audience rather than scare them away.

Get a web designer who can create the page for this project, following all the requirements and wishes.

2. Hooking the client, as well as capturing his interest. The user should definitely notice your pop-up window and be interested in it. Perhaps you could add some phrase that would immediately grab the attention of the potential client and make him stay, for example: "Are you leaving our page so soon? Will you really refuse the gift? "

Experiment with the words on the button that encourages the customer to take action. Remember not to call it too simply like "Get a discount," but for example, "Yes, I want to pick up my gift." Generate 7-10 types of call-to-action related to the offer in your comebacker by choosing the cutest one.

3. A profitable and important offer. Think about what is important to your visitors and potential customers? Why should they leave their contact information on your website or get your services if they aren't sure they need them? For example, urging to simply subscribe to the newsletter, you are unlikely to interest anyone. But as soon as you add a description of the subscription request to your course or webinar, explain, in fact, what the person will learn from you if they subscribe - it may bring a completely different result. Explain why your course will be helpful and how the acquired knowledge can be applied in the future. Now, fewer people are interested simply in getting knowledge. The more important is how you can use that knowledge.

1. "Subscribe to our newsletter."

2. "Subscribe to our newsletter and get a 20% discount."

The second option is much more attractive to a customer, and he is more likely to leave you his contacts and fill in the form.

4. Show a pop-up window after a specific time. Give the user time to study the basic information on your page. Show a pop-up window after a visitor stays on the website for a minute or a bit more.

And yet, do not provoke an adverse reaction and attitude from the user. Just set the frequency of showing the comebacker, for example, only once to each guest.

How to install a comebacker?

  • First of all, select all the functions of your comebacker and configure the necessary settings.
  • Next, you will need to upload this file to your website.
  • Write down the required code, but it may take some time and effort.
  • To set up the same comebacker on another page or site, copy the existing file and repeat the above steps.

There are ready-made scripts for comebackers that you can install yourself or use particular services. You need to try different variants to find the best comebacker for your site since the needs of each page are unique.

Keep in mind that comeback is an incredibly powerful tool and works with all major browsers: Chrome, Internet Explorer, Mozilla, Opera, and Safari. And even if you are new to website customization, you will definitely master the comebacker.

You can always see your page's statistics, evaluate the effectiveness of the comebacker, and fix any bugs if they occur.

A comebacker, for example, has the highest chances of being noticed by a user when trying to leave a website, i.e., when moving the mouse to the tab with the title of the window. A comebacker can also be an effective way to notify the user after a specific time has passed after coming to the website and doing nothing there. Comebacker can actually motivate them to stay if it shows attractive offers, persuades visitors to contact the support team, or use a one-time discount for new customers.

There are some pretty good comebacker scripts that it is possible to add to a website to pop up automatically. Or it is possible to apply special services and configure everything manually. Since the functions of programs and sites are extensive, it is possible, for example, to create A / B testing of various windows and show guests several offers until they decide to use one of them. You can also show various comebackers on the same page, depending on the visitor's location, gadget, etc. Experiment and try different methods of customer acquisition. Some will appeal to you.

If you are building a website using a particular constructor, then, as a rule, it is possible to set up a comebacker directly from within it.

The most common reasons to use a comebacker:

    • For a potential client to subscribe to the newsletter. You can, for example, offer free download of one video or picture from a web page.

  • Advertising of promotions and discounts. There is nothing better than discounts, and everyone loves them. Offer discounts to those course participants who pay a certain number of lessons in advance.
  • Ability to conduct a survey and better know the preferences of your website visitors. This will give you an idea of ​​how to move forward by receiving feedback and answers to questioners.

Finally, setting up a comebacker takes not so much time and resources. Still, despite all of the above, it allows you to transform a much larger traffic flow to acquire those clients who fail to choose your service immediately.

Summing up, it's worth saying that the use of a comebacker, of course, cannot guarantee the website owner a lightning-fast increase in the number of customers and sales, but still, this method is quite reliable, easy to use, and can be customized based on personal preferences or business needs. Functions of a comebacker include: keeping the attention of website visitors, informing users about interesting courses, site products, obtaining contact information of users, and the improvement of the website conversion.

Try it, and for sure, the number of clients and webinar visitors will change. After all, every client is valuable, right?

Share your thoughts and ideas in the comment session, and we will discuss them in future posts.

TikTok

The social media platform TikTok was established as a space for creative people. Nevertheless, now you can also see accounts of famous brands here. They are already engaging millions of users!

But Is it Worth Using This Platform to Promote Your Educational Business?

  • TikTok has more than 800 million active users around the world.
  • They spend on average about 500 minutes a month on the platform.
  • At the same time, one TikTok video attracts more interaction than Instagram and Facebook.

Particular attention should be given to the social media algorithm. Through this, many people have become famous without a huge fan base. Its main feature is a ranking system. That is why everyone has a chance to find a place in recommendations (feed). If 20 or 100 people enjoy watching the video, the algorithm will notice this and start showing it to tens of thousands of users (or even hundreds of thousands). As a result, it would give more views, likes, and comments. And some viewers will likely become satisfied customers.

Therefore, it is not necessary to maintain accounts on all social networks to become a successful entrepreneur. Having a TikTok account and using all its benefits for creativity and experimentation will be enough. After all, the quality of content is always more important than quantity!

Interesting? Let's talk about ways to promote your brand through TikTok and get a stream of new customers in the educational business.

Show Off Your Skills

TikTok is primarily known as a place for creative people. So, many artists, singers, cooks vividly demonstrate their skills on this social network. Naturally, the audience responds with thousands of likes and comments. Nevertheless, you also can advertise the educational sphere here.

How to show your expertise and prove the uniqueness of knowledge through TikTok? Here are three proven ways:

  • Record videos with life hacks and fascinating facts about your industry;
  • Show the learning process on video. Remember that 15 or 60 seconds to record the video is your finest hour!
  • Create awesome time-lapse videos to promote your online course.

At the same time, it is not necessary to have a tripod, special lighting, and other devices to shoot a video. Your smartphone and anything that can hold it while recording will be enough. Cool, isn't it?

How to show your expertise and prove the uniqueness of knowledge through TikTok? You can definitely advertise the educational sphere here. Let's talk about ways to promote your brand through TikTok and get a flow of new customers in the educational business.

For instance, the Tiktok user TANIXA records fascinating videos about the English language on her phone. And she easily reached more than 1 million likes on her account.

Give Advice on Lifestyle and Business

You can share the steps to create online courses successfully or show the top of your favorite programs to prepare for classes. It also will be a good idea to talk about options to attract new customers. The main idea here is the unique content.

Want to add some humor to your story? No problem! The audience will be happy to watch such videos. For example, Maria Batkhan (@englishmaria) creates funny videos, thereby explaining colloquial vocabulary. Viewers love this, according to almost 222 thousand subscribers and 1.2 million likes on her account.

Get Connected with Your Audience

As mentioned, viewers can come to your online school and take courses on anything. So feel free to communicate directly with them. We don’t discuss this aspect without reason. After all, one of the main ways to succeed in social networks is an authentic connection with the audience. It doesn't matter what platform you use for this.

Here's how you can communicate with the viewers:

  • Share personal stories and experiences. Let your audience respond and ask questions of interest, and you can answer them.
  • Show your personality. Future students will be able to understand who their mentor is and what he can teach.
  • Record Q&A videos. Look through the comments, and choose the most interesting questions to realize this. This format is favored in many niches, including educational.

All this not only draws attention to the online school but also promotes creators as true maestros. And the teacher Yevgeny Kurchanov knows this very well. He constantly goes through the comments and uses them for creating new videos. It resulted in 5.7 million subscribers and 163.2 million likes. An excellent performance, right?

So, let's summarize!

TikTok has a lot to offer. You just need to be sincere, show your skills and constantly keep in touch with the audience. No other social network can offer such an easy way to get leads for their online courses. That is why we advise you to create a TikTok account.

Was it fascinating to know more about this social media? Share your point of view in the comments. And see you in the next articles!

Why Micro-learning is More Relevant than Ever

Education is perceived by many as a ticket for a better life. People spend a lot of time learning new things and skills. And it’s not always even for career prospects or some other practical application of knowledge. Some of us like to learn. Nowadays, online study courses are top-rated. But have you ever heard about “micro-learning”? Let’s find out what it is!

Since the term “micro-learning” is still relatively new, there is no official definition for micro-learning in scientific research. Nevertheless, all learning or training processes based on micro-learning have one key feature: brevity. The brevity can refer either to the learning units or the time span of learning.

Microlearning is characterized by many as small, independent learning units, so-called micro-contents, which are usually completed in short periods of time. These learning units can last 10-15 minutes or more, but a unit can also consist of just a few seconds. Each learning unit deals with a specific topic. Content can take many formats, from text to fully interactive multimedia content, but should always be short.

Here are some examples of micro-learning formats:

- Text: sentences, short paragraphs

- Visual formats: photos, illustrations, infographics, screenshots

- Videos (the short versions)

- Audio: short speech or music excerpts, news excerpts, podcasts

- Interactive formats: tests and quizzes

So, what are the benefits of micro-learning?

It's available anytime, anywhere.

A big advantage of micro-learning is that the information you need for the learning units is available anytime and anywhere, thanks to mobile devices such as smartphones. You can access it at any time and thereby improve the learning process. One can speak here of ubiquitous learning (the word “ubiquitous” means “widespread everywhere”).

It's individual.

E-learning and other learning processes can be made more interesting for learners through micro-learning, as the individual learning units can be implemented individually. When learning foreign languages, for example, various aspects such as grammar or vocabulary can be learned individually in various formats. So every learner can find a format that suits the respective learner type.

It's flexible.

With microlearning, learners can complete a unit at any time in their free time. You can micro-learn on the way to school, on the subway, or during an afternoon break. So you can integrate the small learning units into your everyday life and are independent of a place or time. Another advantage: Since micro-training courses are small, e.g., 2-minute podcasts or short videos can also be easily downloaded and taken offline.

Learners find it more exciting.

Micro-training is one of the most interesting learning methods available to many. With micro-learning, you learn in small bites, often on your smartphone; the content is often interactive and interesting, e.g., like quizzes or tests. The experience is similar to checking the preferred social app on the smartphone. It is actually a pleasant change from stubbornly learning 10 pages of text or strenuous memorization of formulas and equations, as students do at school or university.

Little overstrain.

Each person can only concentrate on a task or learning content for a certain amount of time; we usually speak of a time span of around 30 minutes. Since the content of micro-learning is divided into short learning pieces, the inevitable digression can be prevented. In addition, the topics are much targeted, focused on relevant information, but at the same time processed in a very understandable way. The individual can understand the content more easily and feels less overwhelmed.

What if you wanted to launch your own micro-learning app or project?

First and foremost, make every effort at the start of the project.

Do not expect that you will start the engine, and the car will move on its own. Do your best at the start to avoid slipping. A large-scale PR campaign of the course, active support of moderators, quick feedback in response to user requests - will help get results.

Then, you have to test your product.

Do some research on what is trendy with your target audience. Also, reflect on what you’d like to know about yourself. If you’re passionate about what you do, it will be noticeable. Think about how you can constantly improve your services and moderate content carefully. Remember that new information is being uploaded on the Web every single day.

For all its advantages, micro-learning is not the answer to every learning need. It cannot be used to convey a broad, basic knowledge on a subject as it focuses on solving one problem at a time or answering one question at a time.

Nothing can give you all the answers in the world. But a learning strategy that can fit into your busy schedule, satisfy your curiosity, and will also be fun is great, isn’t it?

Top 10 Email Marketing Mistakes (Part 1). Errors That Kill Your Mailing List

Email marketing is one of the best ways to keep in touch with your customers. Moreover, a well-thought-out email chain allows you to increase your average revenue. All you need to do is learn how to use new email marketing tools. However, email marketers often make mistakes when creating newsletters. We have selected the top 10 most common mistakes that negatively affect the relationship with customers.

Sending an Email Campaign Without the Recipient's Consent

If you haven't received the client's consent to receive letters, you are at significant risk:

  1. You're more likely to get into spam and blocklists of anti-spam services.
  2. Such mailings ruin the reputation of your domain.
  3. You are simply breaking the law.

Therefore, forget about buying a ready-made email database or using emails from other projects. Here's how you can create your email database:

  • through a unique form on the website;

  • through webinars;
  • through paper questionnaires (for live events and offline stores);
  • via a bookmark on social networks.

The Newsletter Is Not Adapted for Mobile Devices

All email marketing services offer to check the appearance of the letter on a mobile device. After all, more than half of Internet users check their mail using their smartphones. And this number will continue to grow.

If the letter is not adapted for a smartphone, the client won't read it or see the CTA button. Therefore, always check how your email looks on mobile devices.

Grammar and Technical Errors

If you commit spelling mistakes in your emails, they will look ridiculous, and your clients will doubt your expertise. It's good that there are spelling and punctuation online checkers that can help you fix your texts.

However, there would be some technical problems. Sometimes in emails, images are displayed incorrectly, buttons don't work correctly, or links to other pages or sections of the site are found.

Advice: give the letter for verification to another person. Let him look at an email with fresh eyes and discover the flaws.

Send Everything to Everyone

This strategy is akin to running on empty. Yes, you'll send newsletters, but your direct target audience will not always read them.

Therefore, it's vital to divide subscribers into separate groups. Segmentation will allow your emails to be as effective as possible.

You can divide customers, for example, by age or products that are of interest to them. And no longer send one email to everyone at the same time.

Don't Use Warm-up Letters

Some companies can collect an email database for years without reaching out to subscribers in any way and then start a mailing campaign. If you start actively blasting them with letters, you run the risk of getting into spam.

However, there is a solution: warm-up letters. They allow you to work with inactive subscribers. In such a letter, be sure to remind when and why the user left you an email address. After that, you can talk about the benefits of your letters.

Don't Prepare Your Domain

It's also a fairly common mistake. Without preparing the domain, there's a risk that scammers can very much use it. After all, your emails end up in spam, and email clients block the domain itself.

Therefore, before starting the mailing, you need to warm up the domain:

  • Enter SPF, DKIM, and DMARC digital signatures in the domain's DNS settings. They authenticate the sender and track unusual activity.
  • Create an account on the postmaster service. It'll help to analyze the reputation of the domain and track possible errors in mailings.
  • Prepare a reliable email database. It'll strengthen the reputation of the domain.
  • Send neutral emails with no ads to warm up the domain. Better yet, break up your base into small groups and work with them.
  • Sent test emails before launching and gradually build up your mailing volumes. It'll also improve your reputation.
  • Track results in the postmaster. If the letters don't reach the addressee, you can stop the mailing and change it.

The longer you earn yourself a positive email reputation, the more trust your email clients will have.

Send Emails From an Address Registered on a Public Domain

It's simply unacceptable since scammers often send emails from addresses on public domains. Such mailings end up in spam, and addresses become blocked.

But there is a solution - create a corporate mail and indicate the return address in the letters on the corporate domain. It's not only simple but often also free.

Break the Rules of Email Providers

Violation of the rules also leads to spam mailings. Among the most frequent violations, it's worth noting:

  • lack of a button or link to unsubscribe;
  • the layout of the whole letter with a picture;
  • using the same addresses for mass and transactional mailings;
  • shortening of links through special services.

To follow the rules, you need to use the tools of postal services or monitor it yourself.

Send Emails Irregularly

Consistency is a good friend of an email marketer. If you send letters without a schedule and irregularly, then soon you'll "kill" the base. The reason is simple. Subscribers don't know when to expect emails from you, and they forget about the subscription over time.

It's better to create a plan for mailings for 2-3 months. Then you'll always know what to send to your customers and be ready for various accidents. There is a plus for users: they will never forget you and open emails more often.

To Neglect the Preheader

Often email marketers don't pay enough attention to the preheader. It better be because it also attracts subscribers' attention and encourages them to open the letter and find something helpful.

Tip: make the preheader a logical addition to your newsletter topic. It can both clarify and add a little intrigue.

Conclusion

As you can see, creating a beautiful, understandable, and compelling mailing is possible. And even if you don't have a team of top marketers, designers, and copywriters, you can always create the letter yourself.

The most common mistakes when creating a webinar. How to prepare effectively for this event?

Nowadays, webinars are an essential and necessary part of effective learning and successful products sales and services on the Internet. In this article, we will describe the most common mistakes when creating and conducting a webinar.

Mistake №1 - unreasonbly long representation

“Brevity is the sister of talent."

Even if you really want to tell people about yourself, listing all the regalia and successes you have achieved.

Remember, a webinar is your main earning tool and your main activity, but your audience still has their own life. Most likely, your students don't have extra thirty minutes of free time to spend listening to a description of your person ( of course, you deserve attention and recognition, and, of course, you need to present yourself, but try to do it briefly and meaningfully).

You do not need to be limited to your name because the audience must understand why your opinion should be listened to learn the necessary and useful information from the webinar.

Mistake №2 - "expectation-reality"

For students to register and come to your webinar, they need to be interested. Your topic and lesson plan should be interesting. When coming to the webinar, students want to get answers to their questions or new useful information. And in case the speaker deviated from the topic or talked about nonsensical things or theories, a person has every right to leave the webinar room without remorse.

If it so happened that a large number of people registered for the webinar, and after 20-25 minutes there were a few listeners left - this is a reason to think, because maybe your information does not correspond to the stated in the webinar topic or you have bad organizational skills.

Mistake №3 - long performance. too long performance.

The average duration of your webinar should be one - a maximum of one and a half hours. Our brain is designed so that it can effectively absorb information for 90 minutes. Then comes fatigue, and information ceases to be assimilated.

Therefore, do your best to make all the information available in the allotted time. Of course, if you have no desire to speak for yourself after 90 minutes of the webinar.

Mistake №4 - no presentation

In the webinar, the presentation plays a significant role. It often happens that beginners do not want to create a presentation for various reasons. This is a huge mistake.

The presentation is your main element. It is your synopsis. You do not need any additional notes, notebooks, or cheat sheets—all the information is in front of your eyes.

Mistake №5 - overage of useful information

When you start working with webinars, everyone wants to please their listeners! Very often, beginners are ready to share all their secrets at the first webinar. And then, they wonder why sales are so low or non-existent. And this has its own logic.

Why should you pay a person if he is ready to tell you everything for free ?!

Make an effort to find a balance and make people want to buy your paid product. Involve, intrigue.

After all, the main purpose of the webinar is to share the necessary information and competently present your paid product so that students (listeners) want to buy it. The result will not take too long!

Mistake №6 - sharp sales

Do not try to start selling the product immediately after the introductory part of the webinar. Do it wisely, gently moving from general information to sales.

The webinar room empties very quickly if the audience sees that you are not interested in anything other than sales and that the main thing for you is to sell the product as soon as possible.

Mistake №7 - usage of ordinary tehnologies and unsatisfactory sound quality

Do you know such a situation when you sincerely want to hear the necessary information, and the speaker is about to tell you exactly what you need? And BANG! - the sound creaks, wheezes, is interrupted, the commotion begins. So, the webinar must be technically well organized. Otherwise, it may repel potential customers and show your not-quite-acceptable level of organization.

Mistake №8 - ignoring rehaersals

It is crucial when planning a webinar not to forget about rehearsals and sound testing. But rehearsal does not mean that you have to memorize the text. Everything should be natural.

Mistake №9 - wrong selection of the website (online platform)

This is one of the most important things. Of course, people register for the webinar, wanting to get the information they need. But the wrong choice of platform can spoil the overall impression of the webinar and your product.

Try your best to choose a platform with many features to create rooms easily, share files, broadcast presentations, conduct surveys, and communicate with the audience.

All these mistakes can be easily avoided using the KWIGA service!

This is where you will have access to a platform through which you can easily and quickly create and launch your webinar for educational purposes or sell your product.

You do not need special technical skills - a simple interface, many functions, smart synchronization, individual templates, newsletters, simple functionality for beginners, and advanced for confident users - all of this and even more offers you the KWIGA service!

No more wasting precious time searching for the right platform! Try it for free here