Top 10 Email Marketing Mistakes (Part 1). Errors That Kill Your Mailing List

Email marketing is one of the best ways to keep in touch with your customers. Moreover, a well-thought-out email chain allows you to increase your average revenue. All you need to do is learn how to use new email marketing tools. However, email marketers often make mistakes when creating newsletters. We have selected the top 10 most common mistakes that negatively affect the relationship with customers.

Sending an Email Campaign Without the Recipient's Consent

If you haven't received the client's consent to receive letters, you are at significant risk:

  1. You're more likely to get into spam and blocklists of anti-spam services.
  2. Such mailings ruin the reputation of your domain.
  3. You are simply breaking the law.

Therefore, forget about buying a ready-made email database or using emails from other projects. Here's how you can create your email database:

  • through a unique form on the website;

  • through webinars;
  • through paper questionnaires (for live events and offline stores);
  • via a bookmark on social networks.

The Newsletter Is Not Adapted for Mobile Devices

All email marketing services offer to check the appearance of the letter on a mobile device. After all, more than half of Internet users check their mail using their smartphones. And this number will continue to grow.

If the letter is not adapted for a smartphone, the client won't read it or see the CTA button. Therefore, always check how your email looks on mobile devices.

Grammar and Technical Errors

If you commit spelling mistakes in your emails, they will look ridiculous, and your clients will doubt your expertise. It's good that there are spelling and punctuation online checkers that can help you fix your texts.

However, there would be some technical problems. Sometimes in emails, images are displayed incorrectly, buttons don't work correctly, or links to other pages or sections of the site are found.

Advice: give the letter for verification to another person. Let him look at an email with fresh eyes and discover the flaws.

Send Everything to Everyone

This strategy is akin to running on empty. Yes, you'll send newsletters, but your direct target audience will not always read them.

Therefore, it's vital to divide subscribers into separate groups. Segmentation will allow your emails to be as effective as possible.

You can divide customers, for example, by age or products that are of interest to them. And no longer send one email to everyone at the same time.

Don't Use Warm-up Letters

Some companies can collect an email database for years without reaching out to subscribers in any way and then start a mailing campaign. If you start actively blasting them with letters, you run the risk of getting into spam.

However, there is a solution: warm-up letters. They allow you to work with inactive subscribers. In such a letter, be sure to remind when and why the user left you an email address. After that, you can talk about the benefits of your letters.

Don't Prepare Your Domain

It's also a fairly common mistake. Without preparing the domain, there's a risk that scammers can very much use it. After all, your emails end up in spam, and email clients block the domain itself.

Therefore, before starting the mailing, you need to warm up the domain:

  • Enter SPF, DKIM, and DMARC digital signatures in the domain's DNS settings. They authenticate the sender and track unusual activity.
  • Create an account on the postmaster service. It'll help to analyze the reputation of the domain and track possible errors in mailings.
  • Prepare a reliable email database. It'll strengthen the reputation of the domain.
  • Send neutral emails with no ads to warm up the domain. Better yet, break up your base into small groups and work with them.
  • Sent test emails before launching and gradually build up your mailing volumes. It'll also improve your reputation.
  • Track results in the postmaster. If the letters don't reach the addressee, you can stop the mailing and change it.

The longer you earn yourself a positive email reputation, the more trust your email clients will have.

Send Emails From an Address Registered on a Public Domain

It's simply unacceptable since scammers often send emails from addresses on public domains. Such mailings end up in spam, and addresses become blocked.

But there is a solution - create a corporate mail and indicate the return address in the letters on the corporate domain. It's not only simple but often also free.

Break the Rules of Email Providers

Violation of the rules also leads to spam mailings. Among the most frequent violations, it's worth noting:

  • lack of a button or link to unsubscribe;
  • the layout of the whole letter with a picture;
  • using the same addresses for mass and transactional mailings;
  • shortening of links through special services.

To follow the rules, you need to use the tools of postal services or monitor it yourself.

Send Emails Irregularly

Consistency is a good friend of an email marketer. If you send letters without a schedule and irregularly, then soon you'll "kill" the base. The reason is simple. Subscribers don't know when to expect emails from you, and they forget about the subscription over time.

It's better to create a plan for mailings for 2-3 months. Then you'll always know what to send to your customers and be ready for various accidents. There is a plus for users: they will never forget you and open emails more often.

To Neglect the Preheader

Often email marketers don't pay enough attention to the preheader. It better be because it also attracts subscribers' attention and encourages them to open the letter and find something helpful.

Tip: make the preheader a logical addition to your newsletter topic. It can both clarify and add a little intrigue.


As you can see, creating a beautiful, understandable, and compelling mailing is possible. And even if you don't have a team of top marketers, designers, and copywriters, you can always create the letter yourself.

The most common mistakes when creating a webinar. How to prepare effectively for this event?

Nowadays, webinars are an essential and necessary part of effective learning and successful products sales and services on the Internet. In this article, we will describe the most common mistakes when creating and conducting a webinar.

Mistake №1 - unreasonbly long representation

“Brevity is the sister of talent."

Even if you really want to tell people about yourself, listing all the regalia and successes you have achieved.

Remember, a webinar is your main earning tool and your main activity, but your audience still has their own life. Most likely, your students don't have extra thirty minutes of free time to spend listening to a description of your person ( of course, you deserve attention and recognition, and, of course, you need to present yourself, but try to do it briefly and meaningfully).

You do not need to be limited to your name because the audience must understand why your opinion should be listened to learn the necessary and useful information from the webinar.

Mistake №2 - "expectation-reality"

For students to register and come to your webinar, they need to be interested. Your topic and lesson plan should be interesting. When coming to the webinar, students want to get answers to their questions or new useful information. And in case the speaker deviated from the topic or talked about nonsensical things or theories, a person has every right to leave the webinar room without remorse.

If it so happened that a large number of people registered for the webinar, and after 20-25 minutes there were a few listeners left - this is a reason to think, because maybe your information does not correspond to the stated in the webinar topic or you have bad organizational skills.

Mistake №3 - long performance. too long performance.

The average duration of your webinar should be one - a maximum of one and a half hours. Our brain is designed so that it can effectively absorb information for 90 minutes. Then comes fatigue, and information ceases to be assimilated.

Therefore, do your best to make all the information available in the allotted time. Of course, if you have no desire to speak for yourself after 90 minutes of the webinar.

Mistake №4 - no presentation

In the webinar, the presentation plays a significant role. It often happens that beginners do not want to create a presentation for various reasons. This is a huge mistake.

The presentation is your main element. It is your synopsis. You do not need any additional notes, notebooks, or cheat sheets—all the information is in front of your eyes.

Mistake №5 - overage of useful information

When you start working with webinars, everyone wants to please their listeners! Very often, beginners are ready to share all their secrets at the first webinar. And then, they wonder why sales are so low or non-existent. And this has its own logic.

Why should you pay a person if he is ready to tell you everything for free ?!

Make an effort to find a balance and make people want to buy your paid product. Involve, intrigue.

After all, the main purpose of the webinar is to share the necessary information and competently present your paid product so that students (listeners) want to buy it. The result will not take too long!

Mistake №6 - sharp sales

Do not try to start selling the product immediately after the introductory part of the webinar. Do it wisely, gently moving from general information to sales.

The webinar room empties very quickly if the audience sees that you are not interested in anything other than sales and that the main thing for you is to sell the product as soon as possible.

Mistake №7 - usage of ordinary tehnologies and unsatisfactory sound quality

Do you know such a situation when you sincerely want to hear the necessary information, and the speaker is about to tell you exactly what you need? And BANG! - the sound creaks, wheezes, is interrupted, the commotion begins. So, the webinar must be technically well organized. Otherwise, it may repel potential customers and show your not-quite-acceptable level of organization.

Mistake №8 - ignoring rehaersals

It is crucial when planning a webinar not to forget about rehearsals and sound testing. But rehearsal does not mean that you have to memorize the text. Everything should be natural.

Mistake №9 - wrong selection of the website (online platform)

This is one of the most important things. Of course, people register for the webinar, wanting to get the information they need. But the wrong choice of platform can spoil the overall impression of the webinar and your product.

Try your best to choose a platform with many features to create rooms easily, share files, broadcast presentations, conduct surveys, and communicate with the audience.

All these mistakes can be easily avoided using the KWIGA service!

This is where you will have access to a platform through which you can easily and quickly create and launch your webinar for educational purposes or sell your product.

You do not need special technical skills - a simple interface, many functions, smart synchronization, individual templates, newsletters, simple functionality for beginners, and advanced for confident users - all of this and even more offers you the KWIGA service!

No more wasting precious time searching for the right platform! Try it for free here

Do you want to rise the ranks of your website to the top of search results and attract more audiences to the webinar? SEO will help with this task. In this article, we give several recommendations for the webinar creators.

1) Prepare an informative description of the webinar.

Search engines identify the correspondence of websites to the search query on the next main parameters:

  • page title (Meta title);
  • description (Meta description);
  • main header (h1);

Determine which queries you want to display to the audience in the search engine, and based on this, complete texts for each parameter.

Use the search data in Yandex Wordstat/Google Trends/Key Planner and other services to assess the frequency and popularity of the request.

Information from the search string can also be useful — enter a query in the search box and Yandex or Google will offer you the most popular.

If a famous person will be a speaker during your webinar, please include her name in the event description. A viewer who is already familiar with this expert will more likely become an attender to such a webinar.

2) Optimize your website content for popular requests.

SEO should be considered in the key of the relevance of queries, the number of which usually does not exceed five.

You can conclude by analyzing the data from the services for the statistical collection of search queries, that most of the offers are easily combined by meaning into one module.

There are situations when queries are multifaceted and a single web conference will not be enough for them. For example, business issues, technical and creative topics. In this case, questions should be revealed more widely for more benefit to the audience.

The webinar should be useful for the visitor. It can be only if you will provide a guide to action and hold a webinar informatively.

The viewer estimates the speaker's competence ​very quickly. You will have about 10-15 minutes to build the opinion. If the viewer considers the webinar uninformative, then most likely you lost him forever.

You should include in the webinar information not only the names of experts but also their experience and professional achievements. This is very important for affirmation of the authority.

3) Use backlinks to your website.

Backlinks are links to third-party sources. You can place them in several ways:

  • Backlinks are links to third-party sources. You can place them in several ways:
  • using crowd links (links left by users of social networks or forums);
  • mutual placement of links on friendly websites;
  • news releases with an active link to your webinar;
  • registration on websites with posters;

Advantages and disadvantages of SEO promotion.

The main advantages are:

1) Visits to your website are absolutely free because search engines do not charge for clicks in organic issuance. Getting the desired traffic from contextual ads is much easier, but every click on your site will be paid.

2) Warm audience. If the user comes to your site from search results, it means that he is really interested in the subject of the webinar.

3) Flexibility of queries. The ability to independently select requests that will be promoted using SEO.

4) Website's technical state improvements. The website must meet search standards to achieve a high level of ranking.

The main disadvantages are:

1) Untimely result. Even having done the perfect optimization of the site, you will have to wait several months before it is indexed by search engines and begins to be highly ranked.

2) Site upgrade costs. The development of the SEO optimization plan and its implementation require financial costs.

3) Limited search. In some areas, the number of requests for topics is very limited. For example, a webinar presentation for one highly specialized medical product.


You should not expect that using SEO optimization two weeks before the start of the webinar will attract hundreds of new viewers. SEO works for the long term and will be most effective for webinars, which are held at a certain frequency, and not once.

Follow our tips and remember that SEO traffic is the most organic, so worthy of spending time and delving into this topic to attract a new audience.

How To Do An Effective Course Content Audit

The creation of educational products bears significant risks. Indeed, you can sink in negative reviews within a month or two after the start in case of failure. Therefore, the course audit is a kind of insurance against mistakes and a measure of the quality of education. Let's figure out how to effectively and adequately audit an educational product.

Why Audit Is Needed

The main goal is to reduce the risks of failure and increase the possibility of a successful launch of an online course. You need to find the weak points and remove them.

Many producers pay attention to the promotion, not the product itself. It's the pursuit of short-term success, and no one can prove great business results in 3-5-7 years. Therefore, it is crucial to focus on quality educational writing and content creation.

Product analysis must be performed before and after the first launch. Let's go through each of these stages.

Pre-Launch Analysis

After the first launch, the audience's feedback becomes an effective indicator of quality. However, it's possible to check efficiency and logic already in the stage of development. So what should you look out for first?

Setting Goals for Students

Often, the creators of online courses represent the program, and only then - the middle and final goals. It doesn't seem right. First, you need to show what the students will be able to do after completing the training, and only after that - to build a curriculum.

What the description of the result might look like:

  • at the end of the editing course, students will present an edited music video, a commercial, or a short film (depending on the final task);
  • at the end of the course of the sales, trainees must agree to call from 50% of the cold base;
  • at the end of the marketing course, clients should provide a holistic strategy for small or medium-sized businesses.

In addition, it's necessary to conduct an audit of personnel training. It may include comparing the results of graduates and those who didn't pass the training course. For example, students' revenue in a month should be 15% higher than that of colleagues.

Number of Modules

Courses are divided into modules - separate sections, which end with a midterm. The optimal module duration is up to 10 lessons.

ТIt's also worth paying attention to the total duration of the training and the workload distribution. For better results, it's enough to set up to 10 modules (for courses lasting up to 1 year). If there are more modules, it's worth changing the program.

Another thing to analyze is the names of the modules. They shouldn't overlap with the titles of the lessons.

Difficulty Change

The time to master a new level of difficulty depends on the target audience of your online course. So, you can increase the difficulty for young people after 1-2 lessons, but for students of 35+ category - after 3-4 weeks of training. Therefore, it's imperative to track the assimilation of the material.

Variety of Formats

You won't surprise anyone with the standard "video + homework" format. Interest disappears after a couple of lessons. Therefore, it's worth adding other formats: tests, checklists, recommendations.

Learning Environment

It's also essential to understand how easy it is for students to use online courses. It includes many factors:

  • general design style;
  • the standard structure of the lesson;
  • availability of practical examples;
  • video quality;
  • the presence of typos in the text;
  • presentation of material by the teacher and his interaction with students;
  • and much more.

Analysis After the First Launch

The first launch of the product already gives some information about its quality. At the same time, an unprofessional but high-quality presentation is enough - without a Full HD camera, studio light, and sound.

Often, a small focus group is gathered for a trial run. After testing the material on a small audience in "combat" conditions, you can get feedback.

But clients often share what they like or dislike. There is little accurate advice on how to improve the product. Therefore, you can approach testing the effectiveness of an online course differently.

Understanding Of the Target Audience

Here we review the profiles of the students, feedback from alumni, and how much the product solves the client's problem. It will show the effectiveness of the course for a target audience.

Testing the Teaching Methodology and Logic

First of all, it's worth paying attention to the intelligibility of the training's logic and structure. It includes:

  • the division into themes and modules;
  • style of headings;
  • defining goals;
  • duration of training.

These are the first indicators of the quality of the course. After all, if there is no logic, then there is no result.

Checking the Data Received During the First Editions

First of all, you should pay attention to:

  • execution of midterm and final tests created to check the achievement of educational goals (it's crucial to have access to high-quality analytics);
  • speed of feedback to students' questions;
  • speed of homework checking;
  • attendance of lessons or webinars;
  • CSI - Customer Satisfaction Index. Satisfaction with the learning process, lessons, or results can be measured;
  • NPS - customer loyalty index. The willingness to recommend an online course depends on it;
  • COR - the completion rate;
  • return rate. The reasons may be different - the course is not suitable, the format doesn't fit, etc.;
  • % of employed graduates or those students who launched their project or left positive feedback.

You can look at this data and make the first predictions of the development of the project. If the metrics don't meet expectations, make some changes. For example, improve the course format.


Auditing is essential when it comes to the success of an online school. Most often, problems are discovered even at the idea stage. Most of the ideas are overrated and not finalized to a minimum viable product.

If you don't regularly review your content and analytics, you might miss out on a decline in course effectiveness. Therefore, it's vital to monitor all indicators and correct weaknesses in time.

How Does a Thank You Page Impact the Conversion

Thank You page can be seen not on every website and landing page, and a well-formed Thank You page can at least double the conversion. In this article, we'll tell you why the Thank You page is used and what elements should be included to grab visitors' attention.

Why You Need To Add a Thank You Page To Your Website

The purpose of the Thank You page is to increase the engagement of potential customers. This insignificant part of the Internet page solves several problems at once:

  • Additional sales. Let's say you sold a service or product. On the Thank You page, you don't just say "thank you" but offer related products that the buyer might not have seen. It will most likely work and force the customer to place another order.
  • Increase the dwell time. It's an essential factor for search engine promotion. If the visitor has already subscribed to resource updates, invite him to view popular materials or provide a link to instructions for using the purchased product.
  • Valuable offer. Create pleasant emotions showing that your client is important. Invite him to download a checklist or a book, watch a thematic non-promotional video. The visitor will like beneficial information, guaranteeing that your page will be revisited.
  • Elevated trust in the company. Share company reviews on the page. But there should be only real testimonials from your actual customers. The fake is immediately felt, and this will deter potential customers. Be honest with your visitors.
  • Subscriptions. Offer your visitors to subscribe to the newsletter if they have already made a purchase. Promise that the client will be the first to receive all the big deals.
  • Creating polls. Include a few questions on the page and learn more lead data. There should not be too many questions so as not to deter the visitor.

A well-designed Thank You page will improve conversion and motivate visitors to buy additional services.

What a Thank You Page Should Include

There is some leeway when creating a Thank You page. But still, some rules and recommendations have been proven by experience:

  • Thank you. Thank the client for their interest or order. It is common courtesy (good manners are known to be good).
  • Confirmation of the correctness of actions. Let the visitor know that he did everything right. Briefly tell what awaits him next. For example, tell your client that a manager will contact them in 15 minutes after placing an order in your online store. You can also provide a list of ordered products so that the client is sure not to forget anything important.
  • Call to action. Create an offer for your target audience. "Force" visitors to perform the needed action: subscribe to the newsletter, buy another item, add the mailing address to favorites, etc.
  • Instructions with further actions. Let the visitor know what to expect next. For example, check the mail and read a letter or download a checklist. You can also offer a quick guide on how to add the address to safe senders.
  • Social media buttons. Invite users to make friends on social networks. Interested subscribers are always a huge plus.

It's not necessary to include all of these elements on your Thank You page at once. Too much data can scare visitors away or confuse them. As mentioned above, you have complete freedom of action. For example, change the content of the Thank You page once a week, and then compare the results and choose the most effective one.

Don't forget about the minimum number of elements - this is gratitude and a call to a specific action. Also, visitors will be interested in a picture, design, and text written for your target audience. Leave it to specialists - web designer, marketer, and copywriter. They will study your target audience and create the best option.

4 Tricks to Boost Conversions with a Thank You Page

When creating a landing page or product site, the Thank You page is often ignored. But if you look at the site through the client's eyes, you can tell that the impression after the conversion action leaves its mark on the site's reputation in the client's eyes.

Thank You page will help you take your relationship with your customers to the next level (and increase conversion, of course). There are the TOP-4 most effective ways to use that page:

1. Link to helpful content. Marketers recommend linking to a blog post, tutorial video, free юbook, or infographic on the Thank you page. But it doesn't have to be bragging. Provide valuable information for the visitor. Nobody cares that you are working for 10 years; the client is interested in solving his problem.

2. Offer to share information about you. It would seem that this is not the best option, far from it. Share information and buttons on social networks, and people themselves will share helpful information with their friends. It works mainly if you're offering discounts or special offers.

3. Poll for new visitors. To increase conversion, you need to collect as much data as possible about your target audience. Ask your visitors what problems they faced, why they chose your product, whether everything is clear during the purchase or subscription process. Remember that the poll shouldn't be too long to scare away.

4. Special offers and discounts. Shopping is usually about emotions. Marketers know that a person is in the right mood after a purchase, which means there is a high probability of making another one. Limited offers are based on the principle of urgency or scarcity. Make it clear to the customers that the discount will be valid for only 12 hours or 70 units of the product left, and you'll see that it will bring outstanding results.


A Thank You page is always an excellent solution to show the customer how important it is. All people are selfish, and they will like the attention. Optimize your page, prioritize customer value, and you'll see sales increase.

It is essential to choose a proper payment system when creating an online school since:

1) convenient payment method for the customer is also a part of your service;

2) commission amount and withdrawal methods depend on the choice of the payment system.

In this article, we have analyzed the advantages and disadvantages of popular payment aggregators in CIS countries.

What types of payment systems are available for online schools

Payment aggregator is a universal tool for accepting payment, which simultaneously includes various payment methods: electronic money, cards, cash through the IBox terminal, Apple Pay, etc.

Internet acquiring makes it possible to pay on your site using bank cards or Android, Samsung, and Apple Pay. The advantage of this type is that acquirers cooperate with a large number of banks simultaneously. If the transaction is rejected in one, it will be forwarded to others until it is completed.

Individual self-describing analogs for connection with payment systems. This type will be needed only for a very large-scale business when it becomes unprofitable to pay the commission to aggregators.

Internet acquiring and self-described analogs are currently not as popular in the CIS countries as payment aggregators.

Important criteria for choosing a payment aggregator

Amount of payment method types. The client should have the opportunity to pay in a way that is understandable and familiar to him.

Commission rate.Your final income depends on this.

Specifications. Usually, the plugin is easily installed on your site, but sometimes you need an API connection. Pay attention to whether the aggregator has this option.

What's the withdrawal of funds method .and its transaction speed.

Does the aggregator process foreign payments? Make sure that not only Russian cards are accepted.

TOP-5 payment systems for online school


Payment Options:

  • credit and debit cards;
  • digital currency (UMoney, wallets WebMoney and Qiwi);
  • online banks (Sberbank Online, Alfa-Click, etc.);
  • cash (in bank’s cash desk);
  • payment from mobile balance;
  • partially (with credit or in installments).

Connection. You only need a manager's passport and an account in "Yandex.".

Rate.There is no subscriber fee. Card payment fee - 3.5%, digital currency - 6%. With a turnover of more than a million, the commission will be reduced.

Withdrawal of funds. Money can be transferred to the checking account within 24 hours after payment.

Possible countries. Ykassa is a Russian payment provider. The service can also be used in Belarus, where you can connect Hutki Grosh, BePaid, WebPay, or electronic payments from Alfa Bank. There is no possibility of connecting this payment module for residents of Ukraine..


Payment options:

  • credit and debit cards;
  • digital currency (UMoney, wallets WebMoney, and Qiwi);
  • online banks;
  • cash in "Svyaznoy" and "Euroset";
  • payment from mobile balance;

Connection. Pass the registration process of your personal account and upload scan copies of the requested documents. Next, you need to set up a payment module on your website, make a test payment, and then submit an activation request.

Rate. The starting fee is 3.9% for card payments, 4% from electronic wallets, and 5% from the phone balance. Later, the tariff can be changed to a more profitable one. There is a reduced rate of 2.9% at the "Real" tariff and 2.7% at the "Dobrokassa" tariff if the payment is made using cards issued in the territory of the Russian Federation..

Withdrawal of funds. Money can be transferred to the checking account within 24 hours after payment.

Possible countries.The service can be hooked in Russia, as well as Belarus. Users from Ukraine can't be connected, but at the same time, it is possible to accept payments from Ukrainian customers.


Payment options:

  • credit and debit cards;
  • digital currency;
  • cash in terminals;
  • international bank transfers;
  • payment from mobile balance;

Connection. You must create a business account and send scan copies of documents for verification.

Rate. The size of the commission depends on the type of payment. Overall, this is 0-2.8%.

Withdrawal of funds.Withdrawal fees range from 2.5 to 5%. It is possible to transfer money to a personal card.

Possible countries. Payeer is an international payment system that can be hooked in Ukraine, Russia, and Belarus. But there is one thing — the aggregator supports only three main currencies: the Russian ruble, the dollar, and the euro. Users from Russia can withdraw funds directly, and users from Ukraine and Belarus need first to convert funds into national currency.


Payment options:

  • credit and debit cards;
  • digital currency;
  • cash in terminals;
  • international bank transfers;
  • payment from mobile balance;

Connection.Contracting is not necessary. You can just register in the service.

Rate. The fee at the Basic tariff (turnover up to 1 million/month) is 3.5% for card payments, 7% with digital currency, and 20-25% transfer from a mobile balance.

Withdrawal of funds. The advantage of the aggregator is that the money goes instantly to the checking account.

Possible countries. UUnitpay is available in Ukraine, Russia, and Belarus.


Payment Options:

  • credit and debit cards;
  • digital currency;
  • cash in terminals;
  • international bank transfers;
  • payment from mobile balance;

Connection.You must create a personal account, fill in the data and submit a request to register in the system. The service carefully checks the sites and considers the request within three days.

Rate. The fee for payment by card is 2.7%, 2.5-4% in digital currency, and 2.9% from the mobile balance

Withdrawal of funds. You can set up a permanent money output or create a one-time request. A fund transfer will be done within 2-3 days, depending on the bank.

Possible countries. PayAnyWay is available only for individual entrepreneurs and legal entities of the Russian Federation.

Which payment system is better for your online school

YKassa (Yandex.Kassa) is a multifunctional solution, as it covers almost all possible forms of payment.

Robokassa is almost identical but also works with individuals. And there is even the opportunity to embed payment to Instagram.

Payeer will be the best choice if you plan to enter the international market.

Unitpay is easy to activate and also pleases instant withdrawal of funds. But tariffs are quite high.

PayAnyWay has the most profitable commission, but it is more difficult to go through connection and verification.

How to connect a payment aggregator for an online school?

Most services are installed on the site quite easily and without programming. If you want to integrate a self-described analog, a special design or your site is created without CMS — you can connect the payment module also through the API using the developer.

How to deal with the payment freeze-up

Please note that the payment processing speed depends on the number of transactions in the payment system at this time. If a large number of payments are made from different buyers simultaneously, it leads to a virtual queue building. As you know, a modern buyer is used to getting a quick result, and such delays can affect the decision to buy.

If you have created an online course with a large number of competitors, it is worth thinking about Internet acquiring in servicing payments on your website because acquirers work with many banks at the same time.

Choosing a payment system for an online school depends on whether you focus on the international market or a local buyer within the country. The types and number of payment forms depend on this. Choose the most profitable rates for you, and don't forget to pay attention to the fee rate for payment and the fee rate for withdrawal of funds.

funnel matrix

Imagine the situation: a girl enters the room to eligible bachelors. She is beautiful, smart, successful, dreams to be happy in marriage and to have children. So does this mean that 9 out of 10 men will immediately rush to offer her a hand and heart?

Why you need an automated sales pipeline

The example with men clearly shows the psychological principles that work in business too. Therefore, you cannot act abruptly. Otherwise, buyers will go away.

A well-created pipeline allows you to gain the clients' trust and encourages them to buy your product. For example, an educational course or training. This tool allows you to increase profits without additional costs.

6 key components of the product pipeline

1. Lead Magnet

The first necessary thing is a "magnet for buyers." It means offering a certain thing for free (for example, a checklist). A person only needs to leave his contact details to get access. It will not be possible to earn money on the lead magnet, but you can get valuable data.

2. Tripwire

Tripwire also helps us build relationships with the client. However, the tripwire already needs finances, albeit an insignificant sum. Your task is to offer a potential student something valuable at an affordable price. At the same time, the offer should be so attractive that a person will reject all doubts and choose your training!

It can be a webinar on the actual topic or even a mini-course. The last one was offered by the online school Womenbz.Education. They sold unique mini-courses for only 399 rubles, which were enjoyed with wide popularity. The secret of success is simple: after buying a tripwire, a person starts thinking about buying a more expensive educational product in hopes of gaining valuable knowledge.

3. Main Product

The first two actions are aimed at what is your main offer. With the main product, you receive the first serious funds.

4. Revenue Enhancement Products (Maximizers)

They are sold together with the main product (upselling). Usually, the creators of online schools do not consider this option, but in vain! Offering an additional product can significantly increase the income of the educational platform. In particular, a homework checking by the curator or a 30-60 minutes consultation with the course author can act as an additional product.

Upsales are very important because it is an effective way to get a profit.

5. Backend Product

This is the most valuable offer. It is a shadow good that is not selling openly. However, this one turns an ordinary student, of course, into a fan!

6. Return Path

This option depends on the type of business. However, it is possible to create the return path for educational platforms. For example, you can sell membership in closed clubs for a relatively small monthly fee.


Where to host your webinar: the pros and cons of dedicated platforms and YouTube Live

It's not a secret that nowadays, taking into account the pandemic and the development of virtual life in general, online learning and promotion has taken a leading position.

Whatever it is - selling an online product, organizing educational programs or advertising a personal brand, one way or another, a webinar will be an excellent platform for promotion.

Due to the great demand, there are more and more services and platforms with which you can easily organize a thematic webinar. In this article, we will consider which option is better - choosing special platforms for creating a webinar, or using the free YouTube Live service.

There are many dedicated online platforms, some are more popular, some are little known. But the KWIGA platform has combined all the best functions of popular online services. Let's take a look at the advantages of this platform: 

1) Launching a webinar without special skills 

On KWIGA, you have access to a really large list of functions that do not require professional knowledge to create a webinar, auto-webinar, or online group lesson in a matter of minutes.

2) Multilingual interface

You have the opportunity to teach viewers from anywhere in the world in several languages ​​at once.

3) Integration and convenience

There is no need to create separate materials in order to combine them in one webinar after - on the KWIGA website, you simultaneously create a webinar room, its design, supporting materials, presentations. Even payments are accepted in one place. Isn't that great ?!

4) Ability to create presentations 

The presentation is an integral part of the webinar, it is your real support and your plan of action. Moreover, the material is perceived by students much better with the help of visual material.

5) Monetization opportunity

It is logical that when creating a webinar and promoting a product, your goal is not only to educate students, but also to sell the product. There is nothing wrong with that, this is your individual product. On special online platforms, including KWIGA, you are provided with a set of tools for paid webinars. If your task is to conduct a paid webinar, it is worth choosing a platform with which you can easily design a landing page where everyone can register for the webinar. No need to create additional pages, sites, etc. It's so simple!

6) Reporting 

KWIGA has a ready-made reports on what is happening, flexible end-to-end process analytics. You can effortlessly track every action of your customers and users. Choose from smart report templates that don't require any customization or technical skills.

7) Customizing individual instruments

With the KWIGA platform, you can create your own brand and use your own logo, banner, background, music, promotional videos - all this will help you make your webinar and product vivid and memorable, further increasing confidence in your person, showing your professional level and attitude to work.

8) Technical support

A customer service team is ready to help if you have any problems connecting, setting up a webinar, paying or creating the entire product.

9) Communication 

Using the KWIGA platform, you will be able to create a chat room for members and track feedback on your webinar.

10) Ability to create an automated webinar 

This is a great option for recording a webinar that can be accessed by attendees at any time. You can broadcast the auto webinar as much as you like, thus increasing the traffic.

11) Mobile platform solution 

Mobile applications of the online educational service KWIGA for IOS and Android are already in the public domain!

After all these rather exhaustive advantages, it is very difficult to find and highlight the disadvantages of this platform. Actually, there are not so many of them.

Yes, the educational platform is not free (although a trial version is available, which is another huge plus). But can this be called a minus? When you work with real KWIGA professionals, this question fades into the background. Moreover, there are many tariffs on the site, and each user will be able to choose the most optimal.

Another disadvantage is the relatively small-scale promotion. But this is exactly the advantage of the next platform that we will look at - YouTube Live from Google.


Why do so many users choose this streaming method?

1) Free broadcasts

Yes, YouTube Live offers free service, with an unlimited number of members.

2) Large-scale broadcast

When using this service, you have the opportunity to broadcast your product to millions, even billions of users. If your product is interesting and your broadcasts are useful, your channel will be actively subscribed to and increase the number of views and page popularity.

3) Ability to record a webinar

You can easily save the webinar after its completion and share the link to it with everyone.

Unlike dedicated online educational platforms, YouTube Live has more disadvantages, or rather, inconveniences. 

  1. Verification 

  Before you start streaming, you need to create an account and verify it. It takes some time, at least 24 hours. Therefore, if you decide to hold a webinar and have never created a room on YouTube before, you will have to either wait or choose another website.

2) Technical inconveniences

For example, using an encoder. If you don't know what it is, then, unfortunately, streaming on YouTube is not for you. Before starting the broadcast, you need to install an OBS-type encoder, learn how it works, configure it, and only after that you can start the webinar.

3) Limited number of functions

Speaking, showing a screen or connecting another presenter - that, among other things, is the entire list of possible functions. Yes, you can still participate in the chat and monitor the feedback of the participants.

4) Advertising 

  And, unfortunately, this is not about advertising your product. And about all kinds of advertising on YouTube, which, to be honest, everyone is fed up with it. Your viewers will see ads everywhere, and this is quite intrusive. It is unlikely that all of your viewers will have a YouTube Premium subscription to avoid this annoying nuance.

5) Registration

Every attendee of your webinar needs to be a registered YouTube user. Without this, for example, it will not be possible to write a message to the chat. And in order to register on YouTube, you must first create a Google account.

6) Lack of statistics

You will not be able to track who exactly participated in the webinar, how many minutes were viewed on average, etc. The chat will also be of little information, since it is simply inconvenient. In addition, you need to be careful - any user may or may not be justified in complaining about the account, as a result of which, it may simply be blocked.

Each of us free to choose the best option, and it's up to you where to host your webinar. But here's some friendly advice: if these are your first steps in hosting and creating a webinar, you can use free services like YouTube. But if your goal is successful sales, education and advertising of your brand, it is better to choose a multifunctional special platform like KWIGA and use it as efficiently as possible.


Nowadays, Internet technologies are developing at an extraordinary speed. Therefore, online conferences and webinars occupy a special place in modern society. Of course, there are many webinars, but they all have several common goals, including training (seminars, courses), conferences (scientific, social, business), meetings of employees working remotely, etc.

Creating and conducting a webinar is not difficult. Everyone can do this without much effort. But there are still some nuances that we will discuss in this article on the example of the online platforms ZOOM and BIZON 365.

How do I set up a webinar?

To hold this online event, you need to register on the selected platform.

Start by setting up the room.

Open BIZON 365. To create a room, open “Rooms,” click “New Room,” enter the name of the webinar, the room ID (you can insert a domain here), click “New Room.”

Go to room settings, and after - “General menu.” Enter expert's name (remember, there are always two roles in the webinar: expert and listener). If two speakers participate in the webinar - we indicate their data through "and" or only one name. Next, select the date and time of the online event and save all settings. Below you will see a direct link that helps promote and share your webinar.

Congratulations! The first block is configured.

Next, go to the "Preference menu." You can request an email address or phone when someone is logging in, but this is unnecessary.

Chat settings menu – where you can manage your chat. You can choose to show the number of participants in the webinar, their names, and you can hide this information. Optional. Do not forget to click "Save settings" if you have changed something.

The next step is the Banner settings menu. Select a picture and insert a link to the page you're selling. The banner is the item that will appear in your webinar room as a button. It appears immediately, but for us, it must appear at the right time when the speaker will talk about it. Therefore, at this stage, we turn it off, click "Save settings." The moderator at the time of the broadcast will have to watch what is happening and when it will be necessary for this button to appear, press the banner and save the settings so that it appears at the right time during the webinar.

What about the File-Button preference menu? For example, we need to add checklists, etc. Then, we insert a link or select a file. Save the settings.

As with the banner - now this button is not needed. It should appear in the webinar process at the right time; because of this, we click "Turn off" → "Save settings." The button disappears, but when the right time comes, we press "Enable" again and save all settings so that it will appear at a certain moment.

In the next Miscellaneous preferences menu, the most important part is Images. This is a picture that will appear on the page before the webinar starts. You can also insert music here - you download the track and save all the settings. Then, when the page is opened, music will automatically play.

You can also add not only a picture but also a video, an advertising video, etc.

The room is set up. Date, day, preview, chat. Done!

Important! BIZON 365 does not have its own broadcast service.

To go on air with an expert, we need YouTube. The account on YouTube should already be upgraded; in other words, some live broadcasts should already have been translated from it.

Now the turn of the ZOOM platform, the main thing for you is to have a paid account here.

The speaker from his device should click the "Schedule" button, where he indicates the webinar's topic, the date, start and finish time (recommended with a margin of 2 hours).

Under "Meeting Options," check "Automatically record," select 'On the local computer."

Important! We select the "Share Computer Sound," and then we begin to connect with BIZON 365.

Click "More →" Broadcast on YouTube "and connect. The topic of the webinar must be duplicated. We choose "Private" so that randomized viewers cannot watch the webinar on YouTube. Click Activate. If you used YouTube for broadcasts at least once - everything is fine. You need to take care of this nuance in advance, since according to the rules of YouTube if this is your first broadcast, you need to wait 24 hours to activate.

Turn off the sound on YouTube, press "Share." Then we copy the link, go to BIZON 365, click "Broadcast," → "Automated webinar," insert the link → "Convert," → "Save all settings," → "Go to the room."

Click Room Settings and leave this tab open.

Then go to ZOOM, expand the screen, turn on the video, and then click "Start Webinar.” From now you are ALREADY visible and audible.

If part of your webinar is a presentation that you can turn on and start showing, include the "Share screen." It will be better if your presentation is converted to PDF format.

Important! ALL windows must be viewed in full-screen mode.

The speaker can click on the broadcast link throughout the webinar and check what participants write in the chat. Since the presenter will broadcast with ZOOM, the chat will not be visible from the computer, but the host can look into the phone, and this is absolutely normal.

If you want to play video, video reviews, etc., tap "Stop Share" to stop sharing. Then click Share Screen again, and select a new video tab. If you have Windows, you will not be able to switch between windows simply; in Windows, this can only be through the lower control panel. If you have a MacBook, you do not have to stop sharing and then press "Share Screen" again, you can always do it simply through the desktop, and there will be no need to interrupt the broadcast.

If two experts speak, before the first speaker passes the word to the other, he must stop the screen share, and the second must launch a screen demonstration. There is no need to be afraid of awkward moments in the broadcast. If several experts speak, the one who speaks will appear on the screen. Once the second speaker is turned on, the first speaker is turned off.

Completion of the broadcast

When the webinar comes to an end, and you need to finish the broadcast - go to BIZON 365, click "Finish," and choose “Stop sharing” → "Finish." After that, wait for the record from ZOOM to be converted.

Important! Go back to YouTube because the broadcast was going on exactly from there, go to the Creative studio, and stop the broadcast. This can be done by either a producer or an expert. Not necessarily in the first seconds after the end, but it needs to be done.

Go to the "Broadcasts" menu, click "Broadcast control panel," and here you can complete the broadcast. Here you can immediately cut and edit broadcast video.

How do I set up an automated webinar?

Automated webinars — are webinars that have a live overlook but are actually pre-recorded.

To set up the automated webinar, open the room in which it was recorded. Click the item “Automated webinar.” Here you can edit the online event script. Go to the script editor and manage all possible functions. It is possible to set up an additional number of participants via bots, change the video's start time, etc.

If you need webinar statistics, go back to the list of rooms, click "Reports," select a webinar, and find all the information about the event that can be downloaded in PDF, tables, etc.

What if we need a record? In this case, take the record with YouTube, not with BIZON 365. Why? Because we launched it with ZOOM: we have a broadcast, a presentation, and a camera connected already on YouTube. So go to YouTube, copy the link from this video and send or paste it where you need it.

Also, it would help if you made a schedule.

Important! You should disable banners and files at this stage. But! They must be in the script editor. The script should remember them. You must do the same with files and buttons.

Please note that the webinar link remains the one we generated and sent out first at the primary webinar.

If you have any questions related to the settings of webinars and automated webinars, do not hesitate to leave comments, we are always ready to help!

Online course Methodology

The pandemic has increased interest in online courses. The remote format differs from offline, so it has become new for course creators. Building a methodology for learning processes will be a key factor in the success of your online course.

1. Why you need a methodology

The methodology studies the learning process. Thus, it includes not only the program creation but also the organization of effective learning.

The methodology is a system that facilitates the education process. And unfortunately, most online schools don't use it. Without methodology, students lose interest in the course or completely leave it.

The task of the methodology is to understand how people learn, how they perceive information, how they process it, and what helps them study effectively.

The methodology helps to identify:

  • what students need from the course they have chosen;
  • what will increase interest in the study, and what demotivates;
  • what psychological and age characteristics of the target audience are important for learning;
  • how people study in practice;
  • how to build the logic of the online course;
  • what additional materials to prepare (manuals, checklists, workbooks);
  • how to test knowledge and understand that the student has learned information.

2. Why some courses are recommended and others not

It is important to remember that people who have bought the course work and are engaged in personal affairs.

Motivation is the foundation that shapes activity and behavior in your course.

Short deadlines for completing tasks and daily reports on long-term training will quickly demotivate students.

Of course, control should be, but it is worth understanding:

  1. Will students be able to understand the material?
  2. Does the amount of tasks correspond to the time provided for execution?
  3. How to organize the work of the group so that process motivates them?

Create a system to reward students for their done homework. For example, every week, choose the best student with whom you will conduct an individual consultation.

Here are recommendations on how to create successful training:

1. Provide information piece by piece.

The brain will not process all the material in one day. Therefore, it will be difficult for a student to learn several tools and techniques simultaneously.

2. Systematize the information.

The course methodology should be based on returning students to the material studied and working with it repeatedly.

3. Divide learning into modules.

Studying the course in small blocks will give the student an intermediate result.

4. Come up with practical tasks.

Practice will help to apply knowledge in a real context.

3. Key organizational steps for course creation

Making a course, developing a strategy, and promoting is important. But note that the main goal of the educational product is knowledge.

Make sure you understand these features:

  1. What are your students' expectations for the course?
  2. How to explain complex things?
  3. How to provide a result of an educational product (skill, ability, experience, competence)?

It means that first, we work with content and structure, and only then do we start to sell.⠀

Follow the next organizational steps:

1. Create lessons considering the peculiarities of the online format: develop presentations, interactive tasks, digitize texts, pictures, diagrams, etc.⠀

2. Develop lesson scripts: structure, the format of material submission, build a system for homework checking.

3. Come up with a student motivation system: ratings, gamification elements, bonuses.

4. Transfer all content to the online learning platform. Learn how to work with this platform.⠀

5. Learn how to run webinars, record training videos, screencasts.

6. Monitor marketing approaches, create a landing page to promote your services, set up ads.

7. Create a student support system after the course.⠀

It is also important to make a test run. It will help you to see weaknesses and improve quality.⠀

If you are planning a large-scale project, you should make the team. It will make the whole organization process easier for you.

Tips for control a successful course:

1. One person must coordinate the entire process from development to the end.

2. Control all stages. If something goes wrong, you should have time to adjust.

3. Always ask yourself the question: "Why am I developing this course?" It should be useful.

4. Take to the team only those who will not fail you and are interested in general success.

5. Consider clear and understandable logistics: who processes course requests, who checks homework, who is responsible for maintenance.

The online course can be prepared in recording or the format of live broadcasts. Most experts create a pre-recorded courses due to the fear of live broadcasts. There are courses with many theories, instructions, and technical knowledge, and pre-recorded lessons for such classes are a good solution. But there are also cases when you should think about live broadcasts with students since contact with the audience is more credible.

4. Key logical points for course creation

The main question of the course organizers is how to make sure that students reach the end of their studies, perform tasks and get the result.

Note the following:

1. Training videos should be short. The duration is highly dependent on content and information, but try to submit information succinctly.

2. The "talking head" improves perception compared to courses where only the presentation is shown on the screen. An expert's presence on the video allows you to achieve personal communication between the teacher and the student.

3. Recording in a cool studio does not affect profitability statistics. On the contrary, the informal environment encourages students for closer viewing.

4. To keep students' attention on the screen, the speed of speech and the expert's tone of voice plays an important role.

Always remember your responsibility to the students. Follow our tips and create useful courses.

OBS Settings

The E-Learning market is growing at a rapid pace, which increases competition in this field. It is not enough anymore for the viewer to watch boring videos from the webcam. To make the webinar engaging and memorable you should use multiple media sources. OBS will help you organize a webinar with different types of content during one broadcasting.

1. What is OBS?

OBS (open broadcast software) is a free program that allows you to switch between media content during a webinar. This cross-platform brings together webcam streaming, images, presentations, browser windows, and even connects users from Skype.

2. How OBS can be useful for your E-learning business?

Free software is not the only advantage of the program. Options and features in OBS Studio:

  1. Allows you to stream any number of cameras.
  2. Video resolution up to 4K.
  3. Multiple audio streams.
  4. Supports live stream from Skype.
  5. Ability to manage the webinar screen.
  6. Supports live streaming on YouTube.
  7. Video recording.

3. General OBS settings.

Download the Oq5W BS installation and open the downloaded file.

Next, the OBS will open the auto-configuration wizard window. To minimize delays during the webinar select "Optimize for streaming, recording is secondary".

Choose the resolution and frame rate of the video stream.

How to set up Scenes

The scene system in OBS allows you to place several elements and control their size during live streaming. Create a scene by clicking a "+" button.

To fill the scene with content, you must select a source.

We show how to do this using the example of adding a video from a webcam. Select "Video capture device".

Create a new source and name it "Webcam". Press "ОК".

Keep the default settings.

Webcam video streaming has been added and you can now control its size and position on the screen.

How to add a music background

To add background music, create a source "Media".

Upload the required audio file, which will be the music background before the start of the webinar.

You can adjust the volume of the added audio in the "Audio Mixer".

How to stream a browser window

Add a new source "Browser" to stream the browser window.

Copy the link to the needed website in the "URL" field.

The browser window becomes active for clicks if you use the "Interact" option.

Create scenes separately for each website you plan to use during your webinar.

How to stream Skype using OBS

There are two ways to connect a user from Skype:

  1. Using the NDI driver.
  2. Using Skype and OBS webcams.

Connection via NDI driver requires the following steps:

  • Install NDI driver.
  • Enable NDI in Skype (Settings – Calling – Advanced – Allow NDI usage).
  • Reboot your PC.
  • Create a new source "NDI" in OBS. Name it Skype.
  • Make a call via Skype and in the NDI source settings select the person to be shown on the screen during the broadcast.

The second way is a little easier, but only possible if you are using the Skype for Business version.

Follow the steps below to pair Skype and OBS webcams:

  1. In Skype settings, go to the "Video device" section and select OBS-Camera as the active device. To prevent the screen from square trimming you should activate "Trim and center my video in meetings".
  2. Create in OBS source "Display Capture".
  3. Send an invitation with an attached Skype meeting.
  4. Go to Tools – VirtualCam.
  5. Select OBS-Camera as the target camera.
  6. Click on the camera icon in the Skype meeting window and confirm the start of the broadcast with the "Start my video" button.
  7. Pin your video. To do this just select "Place video in the spotlight".

4. How to host a webinar using OBS and Youtube

To run a webinar on Youtube using OBS, first create a planned live stream on our YouTube channel.

Then in the live stream settings copy a special key to the webinar to create a connection between OBS and Youtube.

Next go to the OBS program and add the previously copied key to the settings.

Now all scenes created in OBS will be duplicated during your broadcast on Youtube.


To run a webinar with several types of content, you don't need to have complex technical skills. Just use the OBS program and surprise your audience!

Courses How-to

Many specialists try to organize online training on the network after receiving a quality education and feeling the ability to transfer their knowledge and practical skills to the audience.

Как создать онлайн тренинги - дынные о технологиях

To achieve success and, as a result, to obtain a result in the form of profit and increase the number of people interested in training, it's necessary to follow some rules.

✍️ How to Create a Training: A Step-by-Step Guide

Business coaches recommend that you try three things:

  • concretize the topic of the classes to identify the target audience;
  • outline the main aspects of group events;
  • start promoting and selling the online training course.

A detailed study will explain how to create training, which is the key to the future popularity of classes.

№1 Defining goals and setting objectives

Before starting work, it is essential to set the goal for which the training is created. Most often, it's all about making a profit and attracting an audience. The most successful courses are taken by those who consider effective teaching and benefit the listeners to be the primary goal.

After defining the goal, you need to draw up an action plan according to which the online training will be formed.

№2 Selection of topics and speakers

Undoubtedly, the coach should conduct audience training only in his specialization and where he has good practical skills. Therefore, you must perfectly understand how to make distance learning.

Using the services of search engines, you can assess the interest of users in the subject of the course (for example, Google Trends or Yandex Wordstat).

Как организовать тренинги в интернете

№3 Collection and analysis of information

It's necessary to study the popularity of the topic in search engines and the number of commercial requests. To get detailed information, use keywords and phrases (at least 25) that determine the potential interest of users. For instance, "german courses online price."


  • Enter the request: "How to formulate a question in German."
  • In the results, follow the link where the user asks this question on the site.
  • You can invite a potential student who posted the ad to enroll in a course.

When composing key queries, it's important to note the number of displays per month for each in a pre-compiled table. So you can get the most reliable information about the specific interest of users in the planned topic of the course and draw up a training plan.

The analysis will also show the seasonality of demand. It's vital to choose the optimal time to start the project. Using the Yandex. Wordstat or Google Trends app, you can get a diagram with a schematic representation of the popularity of each key phrase or word depending on the month.

Как сделать дистанционные тренинги - изучение сезонности

№4 Studying the proposals of competitors and target audience

You can understand how to create training correctly by studying the proposals of business trainers who work on similar topics. They can be conditionally divided into three groups:

  • Foreign experts work in the same direction, but the audience doesn't overlap due to the language barrier;
  • Offer online courses on a similar topic;
  • Different subject, but the same category of users.

After analyzing potential competitors, it's advisable to draw up a kind of register in which to note:

  • List of all trainers;
  • Advantageous features of each and a comparison of a unique selling proposition that attracts stakeholders;
  • Feedback-based drawbacks to help you avoid repeating mistakes and adjust your program.

When analyzing publications, it is worth noting those marked "advertising." This means that competitors are investing in promotion, and it is desirable to pay close attention to them.

? How To Conduct Training Correctly: Process Optimization

To maximize the audience's interest, you need to choose the right format for presenting the information. For example, combine theory with practical exercises using a training platform. The main task of a business coach is to give the required result to the user.

№5 Amount of information and practical exercises

The primary elements of educational content are acceptability and continuity. Don't overload your students with loads of information, especially new ones. After each topic, it's great to reinforce the knowledge gained.

It's crucial to attract the optimal number of students when promoting a course. Otherwise, you can spend too much time checking the tests. To optimize the process, it is worth preparing a standard homework and attracting a curator when there are more than 15 students.

The program must be configured according to the "a given topic - a specific result" rule. After listening to the lesson, the student should be able to put knowledge into action.

It's highly recommended to test the finished training with friends or a specially assembled control group. Often, the authors are unaware of the errors in their training, and they overlook minor flaws.

№6 Categories of main and additional content

  • Paper or electronic materials: presentations, thematic articles, and publications that can be read, noting essential aspects;
  • Online lessons that are prepared in advance. It's advisable to analyze no more than one topic in the lesson;
  • Webinars that have an excellent effect on two-way communication. You can answer questions of interest to students, check the acceptability of the material.

№7 What are the formats of training?




Includes several online lessons and webinars. The format is convenient when you need self-preparation and time to work through the information received.


It lasts no more than 7 days and can be divided into individual lessons by topic.


Completing tasks at a webinar is often practiced when studying foreign languages.


The mentor and students are engaged in joint assignments—a reasonably effective form of training (because participants can exchange views and provide mutual support).

Master class

Online (from 1-2 hours) is often combined with other formats

№8 Selection of the training scheme by the time

You can combine schemes to create a unique training. For instance:

  1. On Monday, send out to the audience by email a list of the necessary literature for an introduction and a video lesson;
  2. On Friday, students send homework to the coach;
  3. Conduct webinars twice a month to discuss questions and homework;
  4. At the end is the delivery of a diploma project, which includes analyzing the skills acquired throughout the entire learning process.

№9 Get to know how to conduct training remotely on the platform

It's not worth delaying the start of the project. However, you should make sure in advance that the chosen educational platform for training meets the requirements.

It is necessary to thoroughly study the site's interface to analyze whether it will be convenient for a newcomer to work on it.

If it becomes clear during the testing process that the platform is not suitable, you need to hange it and check it one more time.

For the effectiveness of training and close contact with the audience, several methods are used for the rapid exchange of information:

  1. Communication via Skype or Zoom. It's an optimal choice for long sessions. You can ask questions to the trainer online and conduct testing;
  2. The general chat of the mentor and students is convenient for exchanging opinions, operational communication, reporting information about changes and news;
  3. Email for checking homework and storing the history of correspondence;
  4. Forums allow you to conduct classes effectively and reduce the cost of the course. It's convenient to discuss topics of seminars, issue tests, and receive recommendations. The entire learning process is concentrated in one place;
  5. Social networks can be used by creating a group to communicate with course participants, discuss assignments, answer questions that each participant can get acquainted with.

№10 How to make the training interesting?

The selection of qualified speakers is an essential part of the popularity of training. The degree of perception of students and the interest in continuing education depend on a coach's qualifications. Moreover, the ability to convey information and communication skills are also critical.

Attention! An expert must conduct the training.

? How to start conducting training: The process of interacting with trainees

After all stages of preparation have been completed with positive ratings, you can proceed to full-fledged training.

№11 Introduction

Not all learners who have purchased online courses are tech-savvy enough. In the first lesson, you should talk in detail about the methodology for conducting seminars, using the webinar room, how to adjust the image and sound, assigning hotkeys for testing, or the question/answer session.

It is advisable to prepare the detailed text and video instructions by sending them to all participants and answering questions in detail.

In presenting information, you can tell in more detail about the training program, note the positive aspects and practical use of the knowledge gained at the end of the course.

№12 Analysis of behavioral characteristics

To understand students' perception of educational content, you can conduct a free master class in webinar mode. Usually, the trainer chooses the most burning question and gives a detailed answer to it with examples from practice.

After the start of training, you should carefully listen to the audience's reaction, study and analyze the feedback, and adjust the program for greater efficiency.

№13 Completion of the training

After completing your session, be sure to indicate the next steps for your listeners. These can be tests that they need to perform and send the results to the specified method. These can be questions that will help shape the topic of the next training. You can also invite students to sign up for the next class. Many coaches ask users to rate the training.

? How to Conduct Online Training: Marketing

If you want to receive a constant increase in your customers' number, you need to improve the quality of the product and develop the process of attracting users.

Как запускать прибыльные тренинги используя маркетинг стратегию

№14 Planning a promotion strategy

At the stage of preparing the program, studying the demand, and analyzing the market, it's worth involving the producer of the courses for greater efficiency. The method of promoting a product on the market requires unique resources and experience. You may find it challenging to combine content production and training programs with the regular search for interested clients.

Expert marketers will automate the process based on search requests, provide optimal guidance, and optimize the commercial offer for users. It's critical to select skilled specialists for these purposes and by contract.

Receiving a progressive percentage of sales, the producer or marketer will be much more interested in the effectiveness of the project than in a fixed payment.

It only takes a little practice, and it will soon be clear how to deliver training remotely with maximum cost-effectiveness.

Those who don't have the opportunity to attract a producer or marketer can use contextual advertising, message boards with links to free webinars and courses. You can also use a website builder to create a business card site.

? Conclusion

All the aspects are essential. Therefore, they must be worked out before starting the course, paying particular attention to the prep and selecting the target audience. Every little thing left out can make a difference. If you follow the above recommendations, you can understand how to conduct training effectively.

It is not worth overestimating the cost of courses, especially if you don't have enough experience and popularity among users. It can be based on the price of similar activities from competitors.

Tik-Tok live

Hi everyone! We continue to talk about the promotion methods on TikTok. In the last article, we discussed 11 ways that will help you effectively promote your account. Today we're going to learn how to use live streaming on TikTok Live. Go!

Before starting the broadcast, you must carefully think about what you want and how to achieve it. The whole algorithm is divided into five simple but essential steps.

Define the goal of the live broadcast

Live streams on TikTok play the same role as live streams on Instagram. You interact with your audience through them. Attention: the TikTok Live feature appears only when the level of 1000 subscribers is reached.

Even if you have more people subscribed, you must think carefully about what you want to say or do during the broadcast. But the key thing is your ultimate goal. For example, promote a free newsletter for something, attract traffic to other social media accounts, or sell a specific product.

If you've decided on a goal, proceed to the next step.

Choose the topic

Sit down, grab a piece of paper and a pen (or open a notebook app on your smartphone) and think of what you could talk about for 15 minutes a day.

For example, if you created a course for young entrepreneurs, it's a good idea to list the most common newbies' problems. Pick one topic from the list and make a live stream on TikTok. And when you answer audience questions, you can describe your course in more detail and sell it. Seems simple, right?

Besides, it's great to make all topics into a content plan. It is also necessary to decide where to redirect the viewers:

  • to the landing page;
  • to the link in the TikTok bio;
  • to a link to buy a real thing;
  • to accounts in social networks.

Advice! Organize TikTok Live streams at the same time. Then the audience will know when to visit your account.

Create a structure of your live stream

Here's our next step. It's not necessary to create an exact scenario, but some structure needs to be present. It'll look something like this:


At the beginning of the live broadcast, say hello to the audience and invite them to introduce themselves.

The proper conversation on a topic of the live stream

Share unique knowledge that will be useful to your audience. Make sure to follow the topic precisely since your viewers were waiting just for it.

For example, if you're making a training broadcast, then its beginning may look something like this:

"Hi everyone! Glad to see y'all here. Now we're going to talk about how to make money with TikTok. I warn you that this video will not be recorded. So take a pen, a piece of paper and make notes!"

Remember to remind viewers to ask their questions at the end of the broadcast. It'll help save time and retain your audience.

Call to action

Once the number of viewers on the live stream begins to grow, you can pause the story and advance your goal. For example, ask to subscribe to an Instagram account (most often done by Tiktokers). You can direct them with the following words:

"Let me remind you that this video will not be saved in the recording. Sadly, TikTok doesn't allow this. But if you want to learn more exciting things, follow me on Instagram!"

It's prevalent for TikTok bloggers to attract traffic to their Instagram accounts. Therefore, tell your viewers also about the live streams on this social network.

Q&A Session

Near the end of the broadcast, announce that viewers can ask their questions in the comments. It's much more convenient than reading them while discussing the topic of a live stream.

Advice! Tell viewers to ask the question multiple times to get the answers. It'll also increase audience engagement during the broadcast.

Closing words

At the end of the broadcast, thank the viewers for their attention and activity. You can also invite them to follow your TikTok account and share your content on other social networks (like Facebook or Instagram).

Another important detail: live broadcasts are available not only to subscribers. Sometimes, TikTok users can find your live stream in the "ForYou" feed and even subscribe to your account. Then you'll see the message "@username followed the host."


The TikTok Live feature allows you to promote your business qualitatively. For this, you need to:

  • decide on the purpose of the live stream;
  • create a list of topics for each broadcast on TikTok Live;
  • think over the broadcast structure.

Are you excited to learn about live streams on TikTok? Share your opinions in the comments below. See you in the following articles!


We all have a list of our favorite apps, but we continue downloading and trying new ones. However, not all new apps remain at peak popularity for a long time. Facebook, Instagram, Youtube, and some other apps are unquestionable leaders, but it doesn’t mean that nothing can substitute them. TikTok is among the new leaders.

It’s more than an app — it’s an entire culture. TikTok’s audience has reached more than 1 billion users in 150 countries. Why don’t you start using TikTok, especially if you have something interesting to share with others? Don’t worry about the lack of knowledge on how to grow your account on TikTok — we’ll help you succeed with it.

11 Key Tips on How to Promote Different Content on TikTok

It would be foolish not to take advantage of TikTok, so stop just scrolling and start creating your content. You may think that there’s nothing difficult in recording videos, but as you see, not all people get thousands of views. Of course, it all depends on the type of content; however, following the path of least resistance isn’t about us, right?

Develop a content plan

If you choose a rather complicated niche, be ready to work hard. Informational content requires thorough preparation: it’s impossible to select random topics and present random and unverified information to your audience. Analyze similar bloggers to understand what people like. It’ll help you make videos that go viral.

Regularity is a key to success

Do you want to get more likes and gain new followers? Post videos at least four times a day. The number of daily posts isn’t limited, but you shouldn’t publish more than 8-10 videos each day. Posting 4-8 times a day is the optimal frequency that will let you access a wider audience and quickly boost the number of your followers.

Know TikTok trends

It’s hard to use this app every day and not to be aware of all popular trends. Even though trends have very little in common with informational content, you still should not just follow them but also participate. Try to adapt your content to new trends, and you’ll certainly win this social media.

Make the most of new functions

You mustn’t miss any updates. It’s a key to popularity in social media. Not a single new effect, mask, or sound should slip your attention. New functions on TikTok always become popular, and while something is popular, you have a higher chance to get recommended.

Go live. Always.

Do your best to gain your first 1,000 followers because it lets you go live. It may be a little bit difficult at first, but the more streams you have, the easier they will seem to you. Live streams are a good way to attract new followers if you know how to present your material.

Be a trendsetter

It’s a difficult task for a newbie but look at your rivals: those who have thousands of followers, views, and likes and start with their trends. Why can’t you do the same? It’s hard to create a trend that’ll engage many people, but on TikTok, we learn by doing.

Don’t neglect duets

If you want to expand another blogger’s video or see that this person made a mistake, don’t be afraid to duet and add your information or explanation. The author of the original video and his or her subscribers will notice your account and perhaps even subscribe to it.

Publish a series of videos

It’s hard to present a broad subject in a 1-minute clip, so it’s better to divide your subject into 3-4 videos and publish them with a short interval. Each video should be catchy so that anyone who sees it, will want to visit your profile.

Select suitable hashtags

Unlike other social media, TikTok still uses hashtags to promote content; however, not all users know how to take advantage of them. The minimal number of views is 300 thousand. If you can find a tag with more views, it’s great.

Share your content on other social media

Don’t be shy to post your TikTok videos on Instagram, Facebook, and other services. Post a link to your TikTok profile on each social media you use — it greatly helps boost followers. Let more people know about your endeavor!

Enable the “Stitch” feature

If other people can stitch your video and add their own clip to it, you can start a trend. Just set a reasonable question, like “Tell me what do you know about this/that event…”, “What information did you learn here?” etc.


Well, this list doesn’t include all existing ways of promotion on TikTok, but we chose them because they’re simple and easy to do. They are perfect for beginners, and they all are effective. And we have some good news for you. Now our blog will focus on the ways to promote your knowledge. It means that we’ll post useful life hacks and guides on the subject.

We advise you to keep an eye on our updates not to miss anything. If you’re interested in any particular topic, don’t be shy and use the comment section below this post. We’ll choose the most interesting question or suggestion and will certainly address it in our next post. We are ready to help everyone.

live webinars

Hello everyone! If this title cached you, you probably faced the need to stream to multiple platforms simultaneously. We will be right to say that previously you had to go live on each platform separately. It took you a lot of time to process several live streams or even an alternative of sharing a pre-recorded video of your stream was time-consuming. But now it makes no sense because Restream offers an excellent solution to this problem. Using this service lets you go live on several platforms simultaneously. Here we’ll discuss all Restream features and show you how to go live with Restream

Getting Started With Restream. Advantages and Disadvantages of This Service

Many beginners think that they can’t work with this platform because it requires training and obtaining certain skills. Perhaps, it can relate to any other streaming services, but not to Of course, you’ll need some time to understand how everything works there, and our guide will help you. combines several products for convenient streaming. Today we’ll focus on Restream Multistreaming tool

Step 1.How to sign up to the platform

You don’t need to install any software on your PC to start using Restream — and it’s one of the key reasons why bloggers and other social media users prefer Restream. To start your journey, visit, and press the ‘Get Started’ button. The registration process is fast and easy: all you need to specify is your login, e-mail address, and password. Restream will send you a confirmation letter, so don’t forget to check your inbox. Confirm your account, and you’ll never lose access to the platform

Step 2. How to choose platforms for streaming and adding channels

After successful registration, you’ll be offered to add channels for multistreaming. Restream interface is user-friendly, so you won’t need to spend a lot of time understanding how to work with it. Just press the button ‘Add channels,’ and you’ll be redirected to the page with available social media websites.


The number of available platforms impresses because Restream cooperates with more than 30 websites

Here are the most popular platforms for streaming:

  • Facebook

  • Twitch

  • VK Live

  • Youtube


This list is constantly updated, so don’t get upset if you can’t find the service you need. Be sure you’ll find it there in a month or two. Choose a platform (for example, Facebook), and log into it to connect to the multistreaming platform


Step 3. How to set up and manage your accounts

Open a dashboard to browse all your streaming destinations. Moreover, the dashboard is the only page where you can manage added accounts. If you need quick access to your account, click on the channel name. The slider on each line lets you turn on/off every channel. If you need to change the name and description of the channel, press on the gear sign


Settings also let users change the streaming destinations. It means you can decide whether you’ll go live in a personal profile or group, for example in VK or Facebook. The free plan lets users go live on one account through the platform. If you want to go live on a personal account and a group account, be ready to pay for the subscription. Moreover, a free subscription does not allow streaming pre-recorded videos, uploading and storing them in the system, inviting more than six guests to your stream, and going live on Facebook. However, a free plan is enough for amateur use


How to Start a Live Stream on

Well, once you add all necessary channels, you need to inform your subscribers about the upcoming stream. You’re halfway to success. All that’s left to do is to get ready for the stream and learn how to set it up. Be sure, preparation for the stream will take you some time. Before the last update, users were required to install additional software for multistreaming, but now it’s unnecessary. Restream Live Studio is enough to set up and start streaming


Step 1. Adjust settings

You don’t need to have any experience with streaming to customize settings. Enter Restream Live Studio and allow access to the microphone and camera. It’s the first thing you should do. If you have any difficulties with understanding how the interface works, change the language


On the right, you’ll see four tabs with settings:

  • Chat — here, you’ll see users’ messages from all streaming destinations

  • Captions — let you add text on the screen

  • Graphics — you can change the logo, background, branding, and other graphical elements

  • Setup — lets you add title, description, and see the list of streaming destinations supports co-hosting feature — press an icon under the video to invite someone to your stream. Your guest is not required to register an account on Restream. You just send the link, and this person easily joins you. If you have several guests, you can either hide or show them in your stream. Restream Live Studio settings also let you decide what exact micro and camera to use if several devices are connected to your PC. The screen sharing feature is irreplaceable for users who need to show viewers a presentation or something like that

Final Step. Go live

Check all elements once again to make sure you’ve set everything right. Then press “Go Live,” and your stream starts. It’s all you need to do. If you have any questions on how Restream works, don’t hesitate to ask us for help. Just write your question in the comments, and we’ll try to answer them. We’ll address the questions with due attention in the next guides