Transactional Emails: How to Track if a Message Was Delivered

Introduction

When working with clients and automation, it is important not only to send emails but also to understand which ones actually reach recipients, who opens them, and who responds. This article will help you understand what transactional emails (Transactions) are on our platform, what types of emails are included, and how to use this tool to monitor and analyze communications with clients. If you want to learn how to track important system emails, check contact statuses, and control access to products — this article is for you.

What Are Transactional Emails (Transactions)?

Transactional emails are a special section in the system designed to monitor and analyze individual emails sent outside of standard marketing (mass) campaigns. These emails are automatically generated and sent by the system — for example, sending an email about granting access to a course, confirming a successful payment, opening a new lesson, etc. They serve to communicate important events to the client.

This section is located under “Mailings” → “Email Mailings”.

What Emails Are Considered Transactional?

The transactional email section contains system-generated messages that are not part of a regular marketing campaign. These may include:

• Account activation emails

• Notifications about granted access to a product

• Payment confirmation emails

• Other system messages triggered by specific events

The full list of system notification templates can be found at the following link:

Email Statistics and Metrics

It includes "Overall Email Statistics"

Contacts
The number of contacts who have received at least one system email. This is not the total number of contacts in your database — only those who have been sent at least one message.

Sent
The total number of emails sent to the contacts in this list.

Opened
The percentage of emails opened by contacts from this list.

Clicks
The number of times recipients clicked links in the emails (currently, only links leading to KWIGA are tracked).

Delivered
The total number of emails successfully delivered to contacts from this list.

Bounce
The email was rejected by the recipient. In some cases, you can view the reason. However, some email providers do not report the cause of rejection.

Complaint
The contact marked the email as spam. In certain cases, you can view the reason.

All such emails are collected in one section — the Transactional Emails area — where you can view overall statistics: how many messages were sent, how many were opened, how many people clicked links within the email (currently, only links to the KWIGA platform are tracked; links to external sites are not tracked yet — this feature is under development), along with other key metrics.

What Does Overall Statistics Provide?

Overall statistics in the transactional email section allow you not only to track message delivery but also to evaluate the overall quality of your contact database.
A high bounce or complaint rate may indicate that clients entered incorrect or non-existent email addresses.
A low open rate suggests weak interest — such users are likely not engaged in the learning process and ignore important system messages.

These indicators help you adjust your communication strategy in time and improve engagement efficiency.

How to Know if a Contact Is Real?

If a contact in the transactional mailing list has the status "confirmed", it means the person clicked any link in one of the emails.
This confirms that the email address is active and belongs to a real user.

Another possible status is "valid, unconfirmed" — this means the email address has been verified by a specialized service for correct formatting and actual existence.