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Using variables on the project, list of available variables

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8 months ago • Updated

This article explains how to use variables in your project—where to apply them, what data is available, and how to use them for automation and personalization. Includes a list with descriptions and examples for emails, webhooks, buttons, lessons, and more.

General information about variables

Variables are a convenient way to insert personalized data into various elements of your project. They can be used in places like:

1. Webhooks in automations

Variables can be inserted:

in the webhook URL, for example:
https://example.com/hook?user={user.email}
in the request body parameters
in the headers

This allows personal data to be automatically sent to third-party services.

2. CTA (Call to Action)

In buttons and links, variables can be used for:

personalizing button text
passing data through links, such as user ID or UTM tags

3. In parameters

Variables can be used in form parameters or other elements:

user email
subscription ID
unique codes and tags
any other variable available in the context

4. In redirect link (if not using payment transition)

Variables can be manually added to the redirect link:

https://my.site.com/thanks?email={user.email}&course={course.title}

5. In the redirect link for successful offer payment

In the redirect link after successful offer payment, variables from blocks contact.*, order.*, and payment.* are available

Example: https://my.site.com/success?order_id={order.id}&email={contact.email}&payment_price={payment.price}

5. In lesson info blocks

Variables and conditional blocks work inside infobox texts. For example:

Addressing by name: Hi, {user.first_name}!
Displaying course name, date, status, etc.
Contact data: {contact.name}, {contact.email}, and other fields
Conditional blocks @if/@endif: show different content depending on whether the contact has a tag, access to the offer, etc.

6. In emails

Using variables in emails makes communication more personalized and effective. With variables such as {name}, {date}, or {course_name}, the email appears to be personally addressed to the client. This increases trust, engagement, and the likelihood that the user will read the email to the end or take the desired action. In addition, variables simplify the automation of mass mailings without losing an individual approach.

7. In notifications

When setting up notifications in automation actions, variables allow you to dynamically insert information into notifications, such as the username, order number, or offer name. This simplifies and speeds up the notification creation process, making them more intuitive and adaptable for different scenarios.

List of available variables

List of available variables that are accessible in all places where variables can be used.

Variable	Value
contact.id	Contact ID
contact.user_id	User ID
contact.first_name	Contact name
contact.last_name	Contact surname
contact.middle_name	Middle name of contact
contact.name	Contact full name
contact.email	Contact email
contact.phone	Contact phone
contact.country	Contact country. For example: Ukraine
contact.timezone	Contact timezone. For example: Europe/Kyiv
contact.currency	Contact currency. For example: USD
contact.city	Contact city
contact.utm_source	List of unique contact utm_source (separator ", ")
contact.utm_medium	List of unique utm_medium of the contact (delimiter ", ")
contact.utm_campaign	List of unique utm_campaign of the contact (delimiter ", ")
contact.utm_term	List of unique utm_term of the contact (delimiter ", ")
contact.utm_content	List of unique utm_content of the contact (delimiter ", ")
contact.field_<id>	Custom fields (description below)
datetime	Date and time in UTC format YYYY-MM-DD HH:mm:ss
contact.visit_source	Visit source
These variables are available in the redirect link for successful offer payment.

Custom fields

{contact.field_<id>}

Example {contact.field_123}

<id> - field ID, which can be obtained in the contact field settings (example https://sampleschool.kwiga.com/expert/crm/contacts?view=settings)

Custom fields example

How to change a variable’s value

You can add options after a variable to change how it looks: append text, make letters uppercase, or format the date.

General form: {variable|option:value|option}. For example: {order.id|prefix:ORDER-} or {payment.paid_at|format:DD.MM.YYYY}.

What you want to get	What to write
Add text before the value	`{order.id\|prefix:ORDER-}` -> will result in `ORDER-123`
Add text after the value	`{order.id\|suffix:-EU}` -> will result in `123-EU`
Make the number a fixed length	`{payment.number\|pad:6}` -> will result in `000001`
Pad with your own character instead of zeros	`{payment.number\|pad:6\|padchar:_}` -> will result in `_____1`
Make all letters uppercase	`{contact.city\|upper}` -> `KYIV`
Make all letters lowercase	`{contact.city\|lower}` -> `kyiv`
Capitalize only the first letter	`{contact.city\|ucfirst}` -> `Kyiv`
Show the date in the required format	`{payment.paid_at\|format:DD.MM.YYYY}` -> will result in `24.12.2026`

If you want your own date format pattern, you can check the ready-made tokens in the public docs: for formats like DD.MM.YYYY, MMMM YYYY, dddd, the Carbon docs will help. For formats like Y-m-d and H:i:s, use the official PHP docs.

Important: if pad is used, the value is first padded to the required length, and only then are the other options applied.

Conditional blocks @if / @endif

Allow you to show or hide part of the text depending on a condition. If the condition is true, the block is displayed; if not, it is removed completely.

Syntax: @if(condition)...text...@endif

Example:
@if({contact.has|offer:123})Get access to the materials@endif

The condition inside @if() is any variable that returns true or false. Currently, {contact.has|...} is supported (contact membership check).

contact.has condition — contact check

Allows you to check whether a contact meets certain conditions. Returns true or false. Usually used together with conditional blocks @if/@endif.

Syntax: {contact.has|type:value}

Type	Value	Description
`offer`	Offer ID	The contact has access to the offer
`order`	Order ID	The contact has an order with this ID
`product`	Product ID	The contact has access to the product
`tag`	Tag ID or name	The contact has a tag (Cyrillic and spaces in the name are supported)
`list`	List ID	The contact is in the list
`course`	Course ID	The contact is enrolled in the course
`bootcamp`	Course ID	Alias for course (bootcamp is a subtype of course)
`webinar`	Webinar ID	The contact has access to the webinar
`closed_group`	Closed group ID	The contact has access to the closed group

You can specify multiple conditions separated by | — all of them must be met at the same time (AND logic). For example: {contact.has|offer:123|tag:VIP}

Usage examples:

{contact.has\|offer:123}	checks for the presence of an offer with ID 123
{contact.has\|tag:VIP}	checks a tag by name
{contact.has\|tag:тест тег}	tag with a space and Cyrillic
{contact.has\|offer:123\|tag:VIP}	both conditions at the same time (AND)

Variables that can be additionally used in CTA

in parameters
in redirect link (if not using payment transition)

Variable	Value
first_name	First name from application
last_name	Last name from application
middle_name	Middle name from the application
name	Full name from application
email	Email from application
phone	Phone from application
field_<id>	Custom fields Phone from the application (description below)
utm_source	utm_source - specifically from the visit where the application was submitted
utm_medium	utm_medium - specifically from the visit where the application was submitted
utm_campaign	utm_campaign - specifically from the visit where the application was submitted
utm_term	utm_term - specifically from the visit where the application was submitted
utm_content	utm_content - specifically from the visit where the application was submitted
widget_landing	Landing page URL from which the application was sent
widget_landign_referer	Referrer that was on the landing page when the application was sent
Also, in certain forms, variables described below in Variables available in automation webhooks may be accessible By order ({order.}) - If the Access to product (Full access/By offer) form option is selected By product({product.}) - If the Access to product + Full access form option is selected By offer ({offer.*}) - If the Access to product + By offer form option is selected

Custom fields

{field_<id>}

Example {contact.field_123}

<id> - field ID, which can be obtained in the contact field settings (example https://sampleschool.kwiga.com/expert/crm/contacts?view=settings)

Custom fields example

If on the page where the CTA or Kwiga tracking script is placed, there were visits with utm tags, and the client submitted a request on the landing page without utm tags, they will be absent in these variables. But they will be available in the variables {contact.utm_...}, which are described above.

Variables available in automation webhooks (url, parameters, emails)